PDF Confidential Business Plan - English Language School

Strong as Oak Digital Advertising

18866 Stone Oak Parkway Suite 103 San Antonio, TX 78258

Confidential Business Plan

Miles L. Hackley mlhackley@ 210.858.6658 210.373.7767

Ambient Out-of-Home Digital Advertising

Signage illustrations ii

Forward Looking Statements

PROJECTIONS OR FORECASTS CONTAINED IN THIS BUSINESS PLAN, OR OTHER MATERIALS, MUST BE VIEWED ONLY AS ESTIMATES. ALTHOUGH ANY PROJECTIONS CONTAINED IN THIS MEMORANDUM ARE BASED UPON ASSUMPTIONS WHICH THE COMPANY BELIEVES TO BE REASONABLE, THE ACTUAL PERFORMANCE OF THE COMPANY MAY DEPEND UPON FACTORS BEYOND THE CONTROL OF THE COMPANY. NO ASSURANCE CAN BE GIVEN THAT THE COMPANY'S ACTUAL PERFORMANCE WILL MATCH ITS INTENDED RESULTS. THE STRONG AS OAK, LLC BUSINESS PLAN, WAS PREPARED BY THE COMPANY USING ASSUMPTIONS THAT INCLUDE SEVERAL FORWARD LOOKING STATEMENTS. EACH PROSPECTIVE INVESTOR SHOULD CAREFULLY REVIEW THE BUSINESS PLAN BEFORE PURCHASING CONVERTIBLE NOTES. MANAGEMENT MAKES NO REPRESENTATIONS AS TO THE ACCURACY OR ACHIEVABILITY OF THE UNDERLYING ASSUMPTIONS AND PROJECTED RESULTS CONTAINED HEREIN. THEY HAVE ATTEMPTED TO EXPRESS THE REPRESENTATION OF OUR PLANS AND STATUS OF THESE PLANS IN A HONEST STRAIGHT FORWARD WAY..

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Table of Contents

Signage illustrations............................................................................................................................ii Forward Looking Statements............................................................................................................ iii Table of Contents...............................................................................................................................iv

1. Executive Summary........................................................................................................................2 1.0 Executive Overview .................................................................................................................2 1.1 The Company ...........................................................................................................................2 1.2 The Market ...............................................................................................................................2 1.3 Marketing and Sales Strategy...................................................................................................2 1.4 The Future ................................................................................................................................3 1.5 Financials..................................................................................................................................3 1.6 Funds Sought and Utilization ...................................................................................................3

2. The Company..................................................................................................................................4 2.0 Company Summary..................................................................................................................4 2.1 The Companys Mission ..........................................................................................................4 2.2 Development to Date................................................................................................................4 2.3 Legal Status and Ownership.....................................................................................................4

3. Industry Analysis and Trends .........................................................................................................5 3.0 Industry Analysis......................................................................................................................5 3.1 Out-Of-Home Media is on the rise...........................................................................................5 3.2 Newly Developing Industry .....................................................................................................6 3.3 Open Competitive Environment...............................................................................................6 3.4 Strong As Oak Can Develop Strong National Position............................................................6

4. Target Markets................................................................................................................................7 4.0 Market Analysis Summary .......................................................................................................7 4.1 Market Trends ..........................................................................................................................7

5. The Competition .............................................................................................................................8 5.0 Competition..............................................................................................................................8 5.1 Digital Media Competition.......................................................................................................8 5.2 Traditional Methods .................................................................................................................8

6. Strategic Position ...........................................................................................................................9 6.0 Strategic Position......................................................................................................................9 6.1 Industry Trends.........................................................................................................................9 6.2 Target Markets .........................................................................................................................9 6.3 The Competitive Environment .................................................................................................9 6.4 Strong As Oak Strengths.........................................................................................................9

7. Risk Assessment ...........................................................................................................................10 7.0 Risk Assessment.....................................................................................................................10 7.1 Major AOOH companies entering our market .....................................................................10 7.2 Competition from others already in the industry..................................................................10 7.3 New entrants to the industry.................................................................................................10

8. Marketing Plan..............................................................................................................................11 8.0 Marketing Overview...............................................................................................................11 8.1 Banding and Positioning ........................................................................................................11 8.2 The Sales Team ......................................................................................................................11 8.2 Chains, Brands and Advertising Agencies .............................................................................11 8.3 Public Relations......................................................................................................................11

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9. Operations.....................................................................................................................................12 9.0 Operations Summary ..............................................................................................................12 9.1 Production and the Creative Process ......................................................................................12 9.2 Creative designers ..................................................................................................................12 9.3 Technical, Hardware and Unit Installation.............................................................................12 9.4 Quality Control and Customer Service...................................................................................12 9.5 Sales .......................................................................................................................................12 9.6 Administrative Support ..........................................................................................................12

10. Management & Structure............................................................................................................13 10.0 Key Management .................................................................................................................13 10.1 Consultants and Contractors.................................................................................................13 10.2 Advisory Board ....................................................................................................................13 10.3 Management Structure .........................................................................................................14

11 Financial Summary......................................................................................................................15 11.0 Financial Summary...............................................................................................................15 11.1 Funds Required and Their Use .............................................................................................15 11.2 Deal Structure.......................................................................................................................15 11.3 Risk Analysis........................................................................................................................16 11.4 Exit Strategy .........................................................................................................................16

12 Financial Statements....................................................................................................................17 12.0 Financial Statements.............................................................................................................17 12.1 Income statement..................................................................................................................17 Income Statement Summary ........................................................................................................17 12.2 Cash Flow.............................................................................................................................17 Cash Flow.....................................................................................................................................17 12.3 Balance Sheet .......................................................................................................................18 12.4 Payback Analysis .................................................................................................................18

Financials/Spreadsheets .................................................................................................................... 19 Sales Projections 2007 ? 2010........................................................................................................ a Income Statement 2007 ..................................................................................................................b Income Statement 2008 .................................................................................................................. c Income Statement 2009 ..................................................................................................................d Income Statement 2010 .................................................................................................................. e Cash Flow ? 2007........................................................................................................................... f Cash Flow 2008..............................................................................................................................g Cash Flow 2009..............................................................................................................................h Cash Flow 2010...............................................................................................................................i

Appendix ..........................................................................................................................................20

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