PDF The Essential Handbook For Business Writing
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The Essential Handbook For Business Writing
communication excellence in English, the language of business worldwide
Desmond A. Gilling
Good writing is good business.
"This writing handbook has all the ingredients necessary to write well. I particularly like the graphic presentations and the numerous writing examples. I will be introducing this handbook to our Hong Kong office."
B. Soong, Vice President, McGraw-Hill Financial
"From now on, before we put together a document, we will refer to this comprehensive handbook exclusively."
M. Heydon, Manager & Sr. Account Executive, Manion Wilkins
"This perfect writing handbook would instill confidence in a business writer at any level. Indispensable. A must for every business employee."
K. Duncan, Director, Mason Group
"Finally, a concise, meaningful business writing instruction book. The lessons are quick and easy making learning instant. I wouldn't consider using any other book with my classes."
W. Struthers, Professor, Business English, Centennial College
"I intend to refer to this handbook often, particularly when putting together a sales letter or proposal. I don't think there is a better writing handbook on the market anywhere. I will be recommending the training sessions they offer."
C. Pollock, Financial Advisor, Sun Life.
"I certainly could have used this in business school. Great writing handbook. Everything you need to know is at your fingertips."
J. Earl, C.A.
Excerpts from The Essential Handbook for Business Writing
There are five colour-coded sections in The Essential Handbook for Business Writing: 1) Composition Basics 2) Business Writing 3) Usage 4) Proposals and Reports 5) Visual Basics
In this PDF sampler, you'll find exact pages from each section specially selected to give an overview of the detailed and inclusive content of The Essential Handbook for Business Writing.
The Composition Basics section focuses on grammar including punctuation, spelling, capitalization, and sentence structure. This section provides a solid foundation for the rest of the text. For some, this may be nothing more than a review of the principles of grammar that they are familiar with; for others, it may be much-needed lessons in writing basics.
The Business Writing section outlines the process of composing business communication and offers precise examples of business letters that can act as templates.
The Usage section deals with frequently misused or confused terms. Proper usage is critical for producing clear and precise communication. Many of these problem areas are instantly recognizable, even for the seasoned writer.
The Proposals and Reports section outlines the purpose and structure of these types of documents with examples (in brief) of both. Each component of a proposal and a report is explained in detail enabling the writer to duplicate the process and produce an official proposal or report.
The Visual Basics section offers hints on how to produce attractive, visually enhanced documents. The basic principles of using fonts, images, and creative page layouts are explained with examples.
The full text of The Essential Handbook For Business Writing (192 pages) is designed to offer a lesson on every page. Instructions are brief, examples are plentiful, and learning is instant. Written from the experience and perspective of a long-time teacher of English, the text is devised to make learning the skills of professional business writing simple and straightforward.
** The full Table of Contents is included in this sampler.
The Essential Handbook for Business Writing: an overview
grammatical terms parts of speech pronouns verbs sentence structure types of sentences sentence structure errors punctuation capitalization spelling
Sample Business Letters
persuasive writing sales letters letters of complaint response to a complaint letters of refusal the press release e-mail messages the memorandum the newsletter
Proposals & Reports
components of a proposal components of a report sample proposals sample reports executive summary introduction letter of transmittal body text conclusions recommendations
creating a document working with fonts art in a document balancing design elements text alignment charts and graphs
frequently confused terms problem usage terms often confused
The Essential Handbook for Business Writing, First Edition.
Copyright 2013. Published by Greenlink Consulting.
Printed in Canada. All rights reserved.
All rights reserved. No part of this book may be transmitted, translated, or reproduced in any manner, mechanical or electronic including photocopying and recording without the written permission of the publisher and the author.
Corporate and educational quantity pricing available.
Inquiries should be addressed to: essentialbusinessenglish@. (011) 1 416 400 8407
Printed and bound in Canada.
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