Starbucks Coffee Company - IMCEA

Starbucks Coffee Company

IMCEA Conference, San Antonio, TX July 19th 2012

USAF Rickenbacker's WPS

Starbucks has great momentum and is evolving to better reach consumers beyond our stores

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OUR GOAL IS TO EXTEND THE STARBUCKS EXPERIENCE TO THE 2ND PLACE AROUND THE GLOBE.

Direct Emotional Engagement

(Through our partners, online and loyalty programs)

Retail

CPG/Foodservice

Starbucks Strategy Evolution in Foodservice

Our ambition is to reach consumers beyond our stores ? serving consumers at home, work and on the go.

This strategic evolution will include the overall brand expression. We introduced a major logo change one year ago:

? The siren is the focus, emphasizing our heritage and supporting growth beyond coffee.

1971

1987-1992

1992-2010

2011

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