December 13, 1947 - American Radio History

Bill13)6ard

DECEMBER 13, 1947

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Vol. 59. No. 50

The World's Foremost Amusement Weekly

December 13, 1947

TOP STARS GUN FOR T-H'ERS

10% AFM Hike Waxery Bids Openly To Cut in. Talent Joins

In Chi Alarms Jocks for 10% on Disk "Sales" AFL Purge of

U. S. Niteries Congressmen HOLLYWOOD, Dec. 6.-Services offered to cut platter spinners into of disk jockeys to promote the sale the biz on a subscription basis. Firm of a new independent label's product said it would by-pass normal dis-

were openly being solicited with the tribution channels "so that all reve-

Legal -Fiscal Headache

promise that platter spinners would nue will be divided three ways: the be cut in for a 10 per cent commis- artist, the announcer and Disc-

sion on all sales they made. Details Covery Record Company." For their

CHICAGO, Dec. 6.-Recent 10 per cent hike in the union scale by Local

of the unorthodox approach were revealed in a promotional letter mailed

work in promotion of "Disc-Covery clubs," platter pilots were offered

Showbiz Unions United

- WASHINGTON, Dec. 6. Music,

10, American Federation of Musicians to the nation's disk jockeys by R. P. 10 per cent of sales price of each radio, theater and all other entertain-

(AFM) here, has brought legal and financial headaches to ops. Local

Mosley, head of Disc-Covery Record Company, Sacramento.

record purchased (on a C.O.D. mail basis) by club members. If jocks

ment groups in the American Federation of Labor (AFL), making use

situation is being followed closely na-

tionally, for the scale hike has al-

Mosley's proposition, above board

insofar as written explanations go,

wanted to work thru local retail rec(See Here's a Label on page 18)

of the biggest names in showbiz, are to have a key role in the AFL's newly

ready been duplicated in Los Angeles

organized $8,000,000 drive to defeat

Legit, Ballets, Longhair, Pop and is being considered by other lo-

cals.

Under the union edict the 10 per

Taft -Hartley Act supporters in Congress at next year's elections. The entertainment unions will consolidate

cent hike is effective unless ops con-

their efforts in what is forecast as the

Pull Okay in Portland, Ore. tinue to do the bookkeeping and con-

tribute the employer's 1 per cent of

most spectacular political campaign of its kind.

Social Security payments. At first,

The drive is expected to find union

the majority of ops increased their

scale payments, but recently the swing has been reversed in order to dodge the scale climb.

The Legal Problem

PORTLAND, Ore., Dec. 6.-Some

good grosses were chalked up in

Portland last month by traveling attractions, altho a surplus of events

tended to hold down takes in the

grossed $3,500 for E -W at the Audi-

torium October 30 at $1.20 to $3, while DePaur's Infantry Chorus did

only "pretty good" at the same prices

in the Auditorium November 22.

members, from the top-drawer stars down to the struggling up -comers, contributing time and effort on the stage, on radio, in niteries and at the (See Talent Joins AFL on page 36)

Ops point out that they are not over-all picture. Most successful Weakest E -W attraction was the

Victor & Col liable under the August decision of in attendance was the U. S. Marine Markova and Dolin Auditorium No-

(See LEGAL, FINANCE on page 39) Band at the Public Auditorium No- vember 25 at $1.80 to $3. Auditorium

vember 4, matinee and evening. capacity is 3.418, with openings of

WBKB To Train To Sink Mint Sponsored by the Journal and KALE, the wings adding 1,000. the concert drew 4,100 for matinee Another ballet in the Auditorium, and 3,870 for evening, says Sid W. Monte Carlo, drew only 1,600 No-

Isaacs, Auditorium manager. Eve- vember 15 and 900 November 16 at

TV Staffers for ning prices were $1.20 to $1.80; mat- $1.50 to $3.30. Booker was the Rec-

inees $1.20; students, 50 cents.

ord Shop. Lauritz Melchior, tenor,

In Air Bally Another good drawing card, ac- with concert orchestra, drew two-

Other Outlets cording to Manager Herb Royster, thirds of capacity, or about 2,300,

CHICAGO, Dec. 6.-To cut down on raiding of personnel at existing television stations by new telecasters

and at the same time build a reservoir

of on-the-job trained television ex-

perts, WBKB, local B&K video outlet,

is going to start, after January 1, a

plan to train personnel for use at new stations. WBKB's plan does not call for setting up of a trade school. Only

top-notch personnel nominated by

potential telecasters and members of other recognized orgs will be given working experience, working side by side with WBKB staff members.

of the Mayfair, was the Laraine Day -

Gregory Peck appearance in Angel Street November 23-25. The show grossed nearly $14,000 for four per-

formances in the 1,500 -capacity the-

ater. Evenings and matinee were

$2.40 to $3.60.

Bidu Sayao Pulls 37G

Of the Ellison -White Bureau shows, Bidu Sayao, Metropolitan soprano, in the Auditorium November

5, was called by bureau Manager

Frank Andrew "better than average."

She grossed $3,700 at $1.80 to $3. The

Don Cossack Chorus and Dancers

November 20 at $1.20 to $3.60.

Katja Andy, European pianist,

played to some 400 at the Portland

University Hall November 10 at $1.20 to $2.40. Another 500 heard Camille

Lucie Nickerson, Creole singer, in

Benson High School Auditorium November 14 at $1.20.

Name Bands Weak

Name dance bands were disap-

pointments, Woody Herman drawing 1,200 November 6 and 1,400 Novem-

ber 10 at McElroy's Spanish Ballroom, and Count Basie was "just

(See Portland Okay on page 36)

Millions for Jock Shows

NEW YORK, Dec. 6.-With the

impending Petrillo ban only a stone's throw away, the two network -affiliated behemoths of the disk biz (RCA

Victor and Columbia Records) this week were reported prepping gigan-

tic new platter -promotion -via -radio programs to the tune of hundreds of thousands of dollars. Columbia alone has estimated that its new radio pro-

motion effort will hit around the

$2,000,000 mark while Victor's initial

Station estimates that it can train

outlay for its pitch is estimated in the

Winchell, Duffy's, "Finian" about 100 under this plan, which will

be discontinued after the end of the year unless there is industry demand

vicinity of $100,000 with come as they progress.

more to

Columbia's promotion planning

for its continuance. In announcing

the plan, Bill Eddy, WBKB head, stated that he hoped other stations

Cop Anti -Bigotry Laurels will be based mainly on a program (See Jock Romance on page 18)

would adopt similar plans, for the

Showbiz 'Front' members to be handled by WBKB CHICAGO, Dec. 6.-Ebony, Negro Amsterdam News, and Norman Cor-

(See WBKB to Train on page 17)

Arf! SVtsr.eWngatxhiennginBgan NEW YORK, Dec. 6.-The

Metro -Robbins Music bunch, Abe Olman, Murray Baker,

Harry Link and Norman Foley, sent Manie Sacks first Christmas present of the year, a live miniature French poodle.

The gift, complete with car-

rying case, carried a big tag

sent Mannie Sacks first Christ -

Here is the mother of all the

dogs we gave you this year."

monthly picture magazine with a circulation of over 400,000 and an estimated readership of about 1,500,000, this week released results of its first

annual awards for promotion of interracial understanding in the fields

of the theater, radio, movies and

books. Awards will be highlighted in mag's January issue.

Walter Winchell took first place

in the radio division, with Arthur

win, CBS writer -producer.

Finian's Rainbow got first -place vote of three judges in the theater

division, thus coming out on top.

Also given votes were Street Scene and Call Me Mister. Judges in this division were John Mason Brown, of The Saturday Review of Literature; Brooks Atkinson, of The New York Times; Louis Kronenberger, of PM; Abram Hill, of The American Negro Theater, and Burns Mantle, of The

WASHINGTON, Dec. 6.-The Industry Music Committee (IMC) subcommittees will enter a second suc-

cessive week of meetings in New York

next week in an effort to get the full

Godfrey, Superman and Duffy's Tav- New York Daily News.

committee on a "thoro working basis"

ern also getting high rankings. Judges in this division were John Crosby, of

The New York Herald Tribune; Ul-

mer Turner, of The Chicago Sun;

Nick Kenny, of The New York Mirror; Dan Burley, of The New York

Crossfire got first place in the movie

division, in which votes were cast

before release of Gentlemen's Agreement, and Kingsblood Royal, by Sin-

clair Lewis, got top honors in the

books category.

before Christmas to cope with James C. Petrillo's year-end disk ban.

The legal and public relations subcommittees, which met in New York

this week, will take up where they

(See Showbiz Strengthens, page 36)

111111imms:

4 GENERAL NEWS

The Billboard

December 13, 1947

GALILEO

Hi -Yo, Ranger! Winkler and Wolfe (Opened Sunday, December 7, 1047)

Milwaukee TV Move for Merger MAXINE ELLIOT THEATER

Got Much Silver? A drama in two acts by Bertolt Brecht.

With Lyons Agency Translated by Charles Laughton. Staged

N3Ge-wWieeeOkfSftatrot WTMJ-TV Inks 2 B. R.'s

MILWAUKEE, Dec. 6.-WTMJTV, The Milwaukee Journal station

which began service here Wednesday

(4), signed two new sponsors the

next day and is now grossing $2,735 weekly. The two new accounts are the Radio Specialty Company, Philco

dealers, which bought four 10 -minute

news shows for 13 weeks at $490

weekly. Another new account is the Milwaukee Western Fuel Company,

DETROIT, Dec. 6.-A suit in Federal Court here was filed yesterday

by Earl W. Currey, known profession-

ally as the Lone Star Ranger, seek-

ing an injunction against radio's Lone

Ranger, Inc., from interfering with

the former's livelihood. Currey, whose residence is in Fort Worth, has been appearing professionally for 25

years and he calls his opposition an

imposter.

According to Currey's attorneys

here, the suit is to prevent further

molestation of Currey's engagements. He has been appearing in rodeos with

his horse, Silver. Currey demands $50,000 damages. Hearing on application for a temporary injunction is

scheduled for December 15.

HOLLYWOOD, Dec. 6. -Merger of Danny Winkler and Nat Wolfe with

A&S Lyons Company, which will

eventually lead to the former two acquiring control of the talent agency,

is being negotiated, it was learned last week. The move would mean bringing under one roof the talent

stables of Winkler (mostly top writers

and directors) and Wolfe (Ronald

Coleman, Don Quinn, etc.), with the numerous names already flying the A&S Lyons banner.

Winkler told Tile Billboard that he and Wolfe had met with Lyons execs

recently on two separate occasions to discuss the merger, but that fur-

ther negotiation would be needed before the deal could be closed. Lyons

by Joseph Losey. Setting and costumes, Robert Davison. Music, Hanns Bider. Ly-

rics. Albert Brush. Choregraphy, Lotte

Gosler. Musical conductor, Josef Schmid.

Stage manager, Gordon oaten. General

manager, T. Edward Hambleton. Presented by the Experimental Theater, Inn. CAST: Richard Leone, Michael Citro, Albert Ares. Allen hiartln. Charles Laughton, Hester Sonderganrci. Philip Sv.ander, Fred Stewart, John Straub, Joan McCracken, Dwight Marne& Sidney Bossier, Frank Campanella, Hearry Hess, Taylor Grates, Larry Rosen, Thomas Palmer, Earl Montgomery Jr., Mary Grace Canfield. Hyena Campbell, Leonard BeIL Don McGoldrick, Werner Klemperer, Wesley

Addy, Pitt Herbert, Don Hanmer, Leonardo Cimino, Richard Astor, Donald Symington, Lawrence Ryle, Rusty Lane, John Canedine, Harris Brown, Elizabeth Moore, Iris Mann,

Allen Martin, Warren Stevens, Philip Robinson and Nehemiah Persoff.

With the presentation of the first Experimental Theater (ET) play of

the new season -Galileo -the ET sets

Which has taken two weekly nighttime spots at $60 a week.

New License Fees Other accounts, signed before .the

station went on the air, include:

For Balti. Showbiz Gettlelnen Brewing, paying $301.50

confirmed the possible merger, but denied rumors that Winkler and Wolfe were buying him out.

Winkler similarly denied trade

a standard of production realizing'its function to the utmost, not equaled in the organization's entire program

last year. For the Bertolt Brecht

gossip that he and Wolfe would make script, translated by Charles Laugh-

per show for 13 wrestling matches;

Wadhams Division, Socony-Vacuum,

paying $291.50 for each of 10 Mar-

BALTIMORE, Dec. 6. -Any form of showbiz, either making permanent establishments or just passing thru

it a straight purchase deaL He said such a move would be impossible,

since talent would not be legally

ton, comes to life vividly, with this master actor playing the leading role and dominating the play from begin-

quette University basketball games; Baltimore County, must meet new bound by their A&S Lyons contracts ning to end.

(Sec WTMJ-TV Up on page 15) regulations for its performances from should Lyons sell out. Instead, Galileo in chronicle form presents

now on. Senate Bill No. 8-x, passed Winkler said, the merger would be the major crisis of the scientist's life

San Antonio Plans November 10 by the Legislature, states that all forms of showbiz, ex-

similar to the Leland Hayward Company and Music Corporation of

-his conflict with the church over his discovery that the earth moves and is

4 -Wk. Play Festival cept for performances given for char- America (MCA) deal of a few years only part of the heavens. While the ity, religious or political purposes, ago. In that instance, MCA absorbed play does contain several interesting

Knoxville Awaiting SAN ANTONIO, Dec, 6. -On Janu-

ary 5 the Theater San Antonio (TSA)

will inaugurate its four -play four-

must obtain a license from the Clerk

of the Circuit Court for Baltimore

County in order to operate. Furthermore, anyone establishing

Hayward.

scenes, it seems at times curiously underwritten and is defeated by its

form, which is diffuse. However,

once its conflict is established the sec-

week drama festival at the 1,800 -seat

Jefferson Theater here. Founded by

Gate Tax Decision the business and society leaders of

the city and solidly backed with 50G

in the bank, the TSA plans to make

the festival a yearly event.

Ducats will be reasonably priced

with a $2.50 top, 75 -cent children's

tix and $1 pews for the gallery. The

four -show program includes Sidney

Howard's Ned McCobb's Daughter,

starring Peggy Wood; The Barretts of

Wimpole Street, Muriel Kirkland;

EGrenoergset

Washington

Truex, and in

Slept Here,

Noel Coward's

The Marquise, Lily Cahill. Miss Ca-

hill is also the director of the project.

In addition to the stars, the company

will bring down 11 thesps from

Broadway.

In This Issue American Folk Tunes

Broadway Showlog Burlesque

Carnival

Circus Classified Ads Coln Machines Continuing Program Studies Fairs and Expositions

Final Curtain. Births. Marriages General Outdoor BOnor Roll of Hits

Legitimate

Letter List

Magic

Merchandise

NUMBER ONE Music

102

44 47

58-67 50-51 71-75 82-140 10-13 55.57

48

49 24

44-46 76-77

47 71.78 18.37

permanent operations must first obtain certificates from the building engineer, the zoning commissioner and

the health officer. Seating capacities

determine the cost of the annual li-

cense fees -500 persons, $50; over 500 to 749. $75; 749 to 1,000, $100; over 1.000, $200. Dance halls and skating

rinks will pay $50; boxing or wrestling arenas, $100; circuses and carnivals or any other public performanAcensyovpeioralatitniognionftethnetsb, i$l2l 5b.rings a

fine of not more than $500 or 30 days in jail.

Local 802 Mulls League's Arbitration Offer in N. Y.

NEW YORK, Dec. 6. -Local 802 of

the American Federation of Musicians (AFM) is considering an offer made by the League of New York

Theaters to arbitrate a difficulty caused by the fact that the Shuberts

would not put an ork into the Na-

tional Theater. The union says the League verbally

agreed to pressure Shubert into using adnucotrioknws ihnenthtehepiLtmoceanl's8s0c2alme adduerirnegthe Call Me Mister run. The League demurs but is willing to arbitrate.

KNOXVILLE, Dec. 6. -City of-

ficials will press for a Supreme Court

decision on the before the end

new amusement of the year. The

tax tax,

collected since April, has yielded

$65,864 to date, Leslie M. Kennedy,

finance director, reports.

Oscar Tate, city law director, said

that if a favorable court decision

could be obtained during December,

any danger of the municipality's end-

ing 1947 in the red would be elimi-

ncahtaeldl.engSeidnctehethleaawtetrhoewtanxeerss

have

col-

lected have been held in escrow. Last

summer the city was upheld in a de-

cision by Special Chancellor S. E. Hodges, but the theater owners ap-

peaTlhede.tax, enacted by the last Legis-

lature, applies only to Knoxville and

Knox County.

WICHITA, Kan., Dec. 6. -Serge

Jaroff's Don Cossack Chorus drew only 700 admissions Tuesday night

(25) at the city -owned, 2,000 -capacity

Arcadia Theater. There were about

300 downstairs in the $3.05, $2.44 and

$1.83 seats. Balcony places went

for $1.83 and $1.22.

ond act builds strongly to a climax.

The play contains a further timely

element in the plea of Galileo that

science realizes its responsibility to

humanity and not allow governments

to abuse its

script

was slated for commercial produc-

tion last season on the Stem but was

withdrawn when Laughton refused

to commit himself to perform for

more than several months. The wis-

dom of this decision can be seen in

the performance of the actor who

truly gets into the skin of the Italian

scientist and unifies the entire pro-

duction with his playing. Without

him the script would lose immeas-

urably.

In addition to Laughton, Galileo

benefits from fine thesping from the

rest of the huge cast. Joan McCracken shows her terping back-

ground with her fluid stage move-

ment and contributes a fine perform-

ance as the scientist's daughter. Wes-

ley Addy, in a bit as an is properly impressive.

olAd scatrhdeinianl-,

quisitor, John Carradine plays in a familiar mold. As a cardinal who

later becomes the pope, Rusty Lane handles himself impressively. Fred

Stewart manages to be a harried aid

to the town's businessmen.

Among the lesser known actors,

Nehemiah Persoff in the role of

Galileo's student and scientific col-

laborator gives the audience several worth -while moments. Dwight Mar -

Music as Written Music Machines

ACROSS THE 37

101-107

MUSIC -DISK BOARD

field shows a strong stage personality ready to undertake larger roles. John

Music Popularity Charts

Night Clubs Parks and Pools Pipes for Pitchmen ltadin

Repertoire

24-34

38-43 52-54

78

5.17

70

No. 1 On the Honor Rol1 of Hits

NEAR YOU

No. I Sheet Music Seller

NEAR YOU

Straub, Earl Montgomery Jr., Philip Robinson, Hester Sondergaard and Sidney Bassler register effectively in smaller parts.

As in the past the physical produc-

C"iewN"ilgghttel I Teleriainn VillidPY111.

Rinks and Sksters Itoadshow Films

Sautes: Cfiarrmnisval

45.46 40,41

16 42

68-130

70

en

No. 1 Most Played on Disk Jockey Shows NEAR YOU by Francis Craig, Bullet 1001

No. 1 Disk Via Dealer Sates

BALLERINA by Vaughn Monroe, Victor 20-2433

No. 1 Disk in the Nation's Juke Boxes

tion stacked up strongly. Robert

Davison's settings and costumes simu-

late the 15th century Italian atmosphere entirely. Staging by Joseph Losey was competent.' Hanns Eisler also sets a fine mood with his musi-

becitimat,

Miscellaneous

66

NEAR YOU by Francis Craig, Bullet 1001

cal background.

Leon Morse.

Salesboards Tcleeision

70-81 No. 1 Folk Disk in the Nation's Juke Boxes

14-16

HOLD YOU IN MY HEART (Till I Can Hold You in My Arms) by

TOLEDO, Dec. 6. -Having smashed

Vaudeville Vending Machines

39-43 84-100

The Billboard. Main Office, 2160 Patterson at.. Cincinnati 22. 0. Subscription Rate: One year, 810. Entered as seeond-classi matter June 4. 1807. at Poet Office, Cincinnati. 0., under act of March 3, 1879.

Eddy Arnold and His Tennessee Plowboys, Victor 20-2332

No. 1 Race Disk in the Nation's Juke Boxes

BOOGIE WOOGIE BLUE PLATE by Louis Jordan, Decca 24104

Leading albums, classical disks, English and all music -disk popularity in Music Popularity

Canadian sheet sellers Charts, pages 24 to 34

and full in Music

more on Section.

all records for sellout performances

11 consecutive days at Toledo's new

Million

on Ice

i-sDsollalater dSptoortrseAturrennato,

Holiday

Toledo

for repeat performances December

27 to 31.

One,etiht 1947 by The Billboard Publishing Co.

_

December 13, 1947

RADIO

Communications to 1564 Broadway, New York it N. Y

The Billboard

5

AB( NBC BURN AT CBS ADS

1,000 FM Outlets, NBC Wants

100 -Million Nut, To Shush

"No -School" School Bitter Feud BOSTON, Dec. 6.-For the

Expected it rear

- "Miss Hush" WASHINGTON, Dec. 6. The HOLLYWOOD, Dec. 6.-With the

Frequency Modulation Association identification of Miss Hush on Ralph

26th consecutive year, school

kids here will hopefully tune in

WBZ-WBZA, Westinghouse sta-

tions, for "no school" signals aired during bad weather or

local emergency conditions. The

Seen if Web

Keeps Policy

(FMA) expects the total FM invest- Edwards's Truth or Consequences service, offered with co-opera-

ment to reach the $100,000,000 level program tonight by Mrs. Ruth tion of the Massachussetts De-

within the next year, with more than Annette Subble, Fort Worth, came partment of Education, is util1,000 stations in operation, it was dis- the probable end of such radio pro- ized by 155 school systems, in-

Figures Called Unfounded

closed after a meeting of its exe- motioh gimmicks on the National cluding that of Boston, which

cutive committee this week.

To promote interest in FM net-

works, the FMA authorized the establishment of an FM network committee to be composed of one representative of each regional FM network. FMA announced that there are now "at least eight regional FM

Shriner Cuts networks," most of which are linked

by radio relays and the rebroadcast

method.

ABC Audition Apparently dissatisfied with these

means of inter -city FM transmission,

the FMA authorized its legal staff to take "immediate steps to procure common carrier network facilities." The FMA claimed that "there are no common carrier facilities now available for FM networking."

NBTCwoCoCookminegdies NEW YORK, Dec. 6.-National

Broadcasting Company (NBC) has two new packages in preparation, both comedies. One is a show built

WJB Declares around Phil Leeds, young comic from

legit and night club. This would be

Two Dividends a 30 -minute job, with script written

by Al Gary, Sam Locke, Milton

Kramer and Mel Tolkin.

Broadcasting Company (NBC). Both

NBC and Edwards were reported

greatly annoyed by the stunt. Inside sources close to web toppers disclosed

that net was embarrassed and irri-

tated at the manner in which the

T. or C.) stunt had gotten out of hand,

and that a firm stand against such giveaways may be taken in the

future.

What has burned web most is said

to be the lack of dignity the con-

test had assumed. Hawking of tip sheets in New York, runs on public libraries, and general smart aleck at-

titude of the press, gave net cause to wonder if idea was a good one

in the first place. All concerned were originally well pleased with the char-

ity aspects of the promotion, since

coffers of March of Dimes fund were swollen last year by more than $500,-

000. This week, however, general

secret of Miss Hush was known in the trade. Time magazine printed a pic

of a gal supposed to be the mystery fern. Local radio show named her

as did a filmland correspondent. Mail count jumped wildly and by Wednes-

day (3) letters reached the 450,000 mark. With midweek news leaks, however, mail count for Thursday (4) alone was 119,000-an all-time record for any radio promotion.

contains 209 schools.

The moppets bring their red apples to Ben Hudelson, WBZ educational director, instead of

their teachers.

NEW YORK, Dec. 6. - Herb

Shriner, comic repped by the William

Morris Agency, this week cut an au-

dition for American Broadcasting Company. The program, tabbed

Herb Shriner Looks at the News,

would be a stylized presentation with homely philosophy and humor. The

program is intended to go on not as a sustainer, but as a commercial or co-op. As a co-op it would be five quarter-hours weekly.

Shiner used to do a radio and vaude

monolog.

NEW YORK, Dec. 6.-A series of ads in the daily press by the Colum-

bia Broadcasting System (CBS)

claiming that Columbia is the most

"efficient" network, has caused bitter

repercussions at both the National Broadcasting Company (NBC) and

the American Broadcasting Company (ABC), with marked indications that

the wrangle may develop into a

knock -down drag -out fight. Charges

against CBS were to the effect that Columbia claims represented an un-

warranted use of statistics. Whether

the other webs will go to the mat

depends on whether the CBS cam-

paign continues. The CBS ads ran in The New York

Times and Herald Tribune and were built around the theme of 99,000,000 people's gathering every week to listen to CBS programs. The ads characterized CBS as "the most efficient" and as gathering listeners for sponsors at less cost than any other web. NBC, which says the CBS figures are "unsubstantiated," on December 5

ran a page ad in The New York Times, Herald Tribune and Wall

Street Journal, claiming that NBC is most popular according to Hooper, most listened to according to the

Broadcast Measurement Bureau (BMB) and most effective in the

The second, tabl,- Meet Babe Sherman, is a basr.iall comedy. Ar-

Taylor,

Geiger

Set

DETROIT, Dec. 6.-An extra year- judgment of advertisers. The CBS

end dividend of 10 cents a share and ads, incidentally, in small type,

thur Small is the author.

As Rooney Writers the regular quarterly dividend of 25 stated: "The ,detailed factual data cents have been voted by directors of which support all the statistics sum-

LouNIerwwiHn aPyreespPs kge. HOLLYWOOD, Dec. 6.-Lou Irwin,

top Hollywood act percenter, joined

the expansion ranks this week by

NEW YORK, Dec. 6.-The Columbia Broadcasting System (CBS) has

lined up its writing staff for the

projected Mickey Rooney show,

which the web hopes to unveil in

mid -February. Sam Taylor, freelance mag writer, will develop the

WJR.

Both dividends are payable De-

cember 15 to shareholders of record on December 2. They bring payments for the year to a total of $1.10 a share on the 518,000 shares of common

stock outstanding.

marized in this message are available at your request."

ABC, CBS on a Parity ABC has prepar a presentation based on Hooper at. Nielsen statis(See ABC, NBC But, on page 12)

naming Maxine Anderson to head characterization and situations for

newly vitalized radio department. Rooney, and Milton Geiger, radio

Miss Anderson, former head of Biow scripter, will translate the verbiage

Agency's Hollywood office, will be in into radioese. The show is intended

Charge of radio talent and the de- to be a 30 -minute, adventure -type

ALL SOLD OUT!

velopment of air packages. Already

in the works is a new air show for

opus.

The debut is being held up so that

NO MORE FACTORY SHIPMENTS

Peter Lind Hayes and Mary Healy Rooney can do a four -week engage-

(Mrs. Hayes).

ment at the Palladium in London.

Irwin is second independent agent

to tackle radio recently, following pattern set by Bert Gervis, cocktail

MBS May Air New

booker, who last week entered pic,

radio and music phases of the agency

Cullen -Bloch Seg

All leading music and depart-

biz.

NEW YORK, Dec. 6.-Bill Cullen,

ment stores are now featuring

U. S. S. Mo. on Air

who emsees Winner Take All over the Columbia Broadcasting System

(With Petrillo O.K.)

(CBS), may do a half-hour comedy variety show for Mutual. He'll audi-

NEW YORK, Dec. 6.-A new series of live musical programs was set this

tion Ray

tBhleocphro'sgorracmheisntraabowutil1l 0dodatyhse.

it. Contact the one most

convenient to you for your

week by FM Station WGYN. The music, and Lou Quinn will script and

series, which kicks off Tuesday (9),

will emanate from the recreation

produce.

The show is

a Martin Goodman

album of

room of the Battleship Missouri, and package. will feature the vessel's band. Pro-

9

grams will air Tuesdays, from 6 to Glenn's (Gene &) Spot

6:30 p.m.

CHRISTMAS CAROLS BY

The HOUR OF C11411111

The deal, arranged with permission HARTFORD, Conn., Dec. 6.-Glenn

of Local 802, American Federation of Rowell (Gene & Glenn) this week

All -Girl Orchestra and Choir

Musicians (AFM), and the co-opera- started a new WDRC sustainer here,

tion of the commanding officer of the tagged Glenn's Good Evening. Show,

battlewagon, will plug navy recruit- which airs three times a week at

under the direction of PHIL SPITALNY

ing.

night, is a song -and -talk session.

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