Really Good Marketing Ideas! - Attorney at Work

[Pages:53]Really Good Marketing Ideas!

HOW TO (REALLY) GET MORE CLIENTS THIS YEAR

TELL THE TRUTH. You're always on the lookout for a few really good marketing ideas. We all are. Even the world's busiest lawyers are interested in the possibility of new (better!) clients. Besides, it's just so hard to go out looking for clients. All. The. Time. Right?

But just a warning: There is no brand-new super-duper, easy-peasy way to gather new clients. No button to push. No switch to flip. No pill to take. Sorry, the basics remain the basics:

Do really good work.

Get a little bit famous.

Get acquainted with people who can hire you to do the kind of work you want to do. (And with people who know those people.)

Offer to help.

Good news is there are some really great new ways to get those basics done! Faster ways, better ways, things you've never heard of. New ingredients! A sassier sauce! That's what we're all about here: Really good marketing ideas ....

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Contents

GETTING THE WORK

Let's Get Real About Marketing Legal Services Today | 6 By Merrilyn Astin Tarlton Creating a Strategic Marketing Plan | 10 By Kim Proxmire Know Your Business Development Basics | 12 By Elizabeth Butcher Stop Wasting Your Time on Needless Networking | 14 By Roberta Montafia How to Sell More Services | 16 By Kristin Zhivago Client Service: Make It More than a Buzzword | 18 By Bob Denney Fear of Speaking? | 20 By Mary Ellen Sullivan Let Video Market Your Legal Services | 23 By Mark Beese Can Lawyer Networks Really Bring You Business? | 25 By Donna Seyle Denney's Marketing Maxims | 28 By Bob Denney

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YOUR SOCIAL MEDIA GAME PLAN

The Year's Best Marketing Advice: Being Authentic | 30 By Gyi Tsakalakis

Online Marketing Strategies for Small Budgets | 34 By Kim Proxmire

Want to Grow Your Twitter Presence? 10 Great Tips | 36 By Tim Baran

Optimizing for Potential Clients | 38 By Gyi Tsakalakis

Get Past Your Rookie Moves in Social Media | 39 By Joan Feldman

Small Content Is the Future Present | 41 By Jared Correia

Measuring Up: Tools for Tracking the Interwebs | 42 By Gwynne Monahan

THE ETHICS BALANCE

Legal Marketing Ethics at the Start of 2013: An Overview | 45 By Will Hornsby ? Is Your Business Card Ethical? | 50 ? What's in a Law Firm Name? | 51 ? Label Up! | 52

*Five wireless lines required. Subject to Corporate Agreement, Calling Plan and credit approval. Coverage, varying by service, not available everywhere; see . ?2013 V4er| iAztotonrnWeiyreatleWsso.rk: Really Good Marketing Ideas!

THE SWIFT HAND OF JUSTICE

HOLDS A SMARTPHONE.

Being able to consult with your colleagues on the go gives you a resource beyond any law book. Real-life experience and knowledge of the law is invaluable in the pursuit of justice. And Verizon gives you access to that support system from your main office or your mobile one.

Attorneys who belong to NPP may receive up to 22% off monthly access on Verizon Wireless. One- or twoyear line term on eligible Calling Plans $34.99 or higher required.*

Join today by visiting and click on "Join Now." Select "Legal" then "Attorney At Work." Complete the form and information will be sent to your email.

Contact NPP-Legal Customer Service for more information.

1.800.810.3909 customerservice@

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GETTING THE WORK

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