Star Tribune Classifieds - Star Tribune Media Kit

2018 CLASSIFIED RATE BOOK

TABLE OF CONTENTS

Newspaper Designated Market/Circulation............................... 2 Daily and Sunday Classified Rates............................................. 3 Automotive Rates....................................................................... 3 Real Estate Rates........................................................................ 3 Employment Rates.................................................................. 4-6 Column Measurements........................................................... 7-8 Classified Deadlines................................................................... 9

CONTACTS

Paul Kasbohm

Chief Revenue Officer

Paul.Kasbohm@...................... 612-673-7207

Jason Cole

Vice President, Sales

Jason.Cole@............................612-673-7715

Mike Maslow

Executive Director, Sales

Mike.Maslow@....................... 612-673-4106

Michelle Ladyzhynsky

Sales Manager, Employment & Classifieds

Michelle.Ladyzhynsky@.........612-673-4507

For General Advertising Information, call

612-673-7009

*Rates are subject to change.

Classified Rates

Page 1

Effective January 1, 2018

NEWSPAPER DESIGNATED MARKET (NDM)

READERSHIP

Metro % Metro Audience

Daily Cume 29.4

807,690

Sunday Cume 40.8

1,122,221

Weekly Cume 38.2

1,050,973

Source: Nielsen Scarborough 2018 (R1); Mpls/St. Paul CBSA

Note: Daily Cume = 5 insertions, Sunday Cume = 4 insertions, plus eEdition Weekly Cume = 5 daily insertions and 1 Sunday insertion, plus eEdition

Classified Rates

Page 2

CIRCULATION

Edition

Monday - Friday Star Tribune

Metro

149,052

Outstate

27,893

Digital (Replica)

31,700

Digital (Non-Replica) 69,368

Total

278,013

Sunday Star Tribune

420,370 58,669 31,572 40,635 551,246

Source: Star Tribune Alliance for Audited Media Audit Report for 52 weeks ended March 31, 2017 Sunday: Sun Avg. Proj. Circ. including StribExpress Daily: Wed Avg. Proj. Circ.

Effective January 1, 2018

DAILY AND SUNDAY CLASSIFIED RATES

Classified is the #1 destination for consumers and service providers to buy and sell their goods in print and online. 24-hour service is available via web order entry (placeads) or by calling 612-673-7000. Star Tribune classified is the best resource to promote your products and services.

DAILY/SUNDAY RATES

Includes categories at right (except Obituaries and Legal Notices listed below)

Contracts

Open $2,000 $4,000 $8,000 $15,000 $29,000 $43,000 $57,000 $112,000

Daily

$18.30 14.25 13.75 13.25 13.00 12.75 12.55 12.40 12.20

Sunday

$30.50 19.85 18.80 18.00 17.60 17.30 17.05 16.70 16.50

To place an ad full run, add $1.50 per line, per day.

Classified Categories

Antiques & Collectibles Auctions & Events Business & Financial Opportunities Childcare Wanted/Available Community Announcements Equipment & Supplies Funeral Notices Garage Sales General & Public Notices Health Services Home & Commercial Services Household Miscellaneous Merchandise Personal & Misc. Services Pets & Livestock Professional Services Sports Vacations

COLOR RATES

Minimum display sizes: for a black plus one color ad: 56 lines; for a black plus 2-3 color ad: 882 lines.

Publication Day

Daily (4C) Daily (Spot) Sunday (4C) Sunday (Spot)

Up to 1/4 pg

$1,925 850

2,500 1,040

Up to 1/2 pg

$3,210 1,420 4,180 1,735

Over 1/2 pg

$5,355 2,365 6,965 2,890

For special ink charges and double truck color premium, please contact your Star Tribune representative.

OBITUARY RATES

$10.65 per line; $5.32 per line on multiple insertions

LEGAL NOTICE RATE

$5.60 per line; online is available at no additional charge

IN MEMORIAMS RATE

$7.10 per line; $3.55 per line on multiple insertions

AUTOMOTIVE AND REAL ESTATE RATES

Consult your Star Tribune representative.

Classified Rates

Page 3

Effective January 1, 2018

EMPLOYMENT ADVERTISING

Newspapers and online are the two most frequently used resources when searching for a job. Employers looking to reach highly qualified candidates turn to the Star Tribune as an effective, multi-media tool for recruiting.

SUNDAY AND DAILY JOBS ? PRINT ADVERTISING

ONE TIME RATES - FRONT BOOK (Frequency packages available)

5x3

Full Color Metro Run

$2,310

5x5

Full Color Metro Run

3,850

5x7

Full Color Metro Run

5,300

5 x 10

Full Color Metro Run

6,500

AD SIZE

MODULAR AD SIZES Size F Size E Size D Size C Size B Size A

DISPLAY AD SIZES 2 x 7" 1 x 7" 1 x 4"

Sunday Metro Edition

$1,013.20 774.80 596.00 417.20 238.40 119.20

4,905.60 2,478.00 1,416.00

3 Pack Total Price

BEST VALUE

5 Pack Total Price

$2,735.64 2,091.96 1,609.20 1,126.44

643.68 321.84

$4,306.10 3,292.90 2,533.00 1,773.10 1,013.20

506.60

13,245.12 6,690.60 3,823.20

20,848.80 10,531.50 6,018.00

10 Pack Total Price

Add Statewide Edition Per Ad

$8,105.60 6,198.40 4,768.00 3,337.60 1,907.20

953.60

$85.00 65.00 50.00 35.00 20.00 10.00

$39,244.80 19,824.00 11,328.00

420.00 210.00 120.00

ROP Pickup

Weekday Only

N/A

$506.60

N/A

387.40

N/A

298.00

N/A

208.60

N/A

119.20

N/A

59.60

953.00 476.00 272.00

2,452.80 1,239.00

708.00

? See page 21 for modular sizes.

? Job packs will be billed at the total package price and must publish within one calendar year of the purchase date, and are available for Sunday only advertising. Larger and multi-size packages available upon request.

? Third party job fair rates are available from your sales representative. Call today!

ONLINE ENHANCEMENTS PRINT PREMIUM POSITIONS

To receive the maximum response to your advertising, add one of the following online packages to your Sunday Ad:

Standard Pack

30-days

$405

7-days

315

Basic Pack

30-days

$280

*Standard includes: jobs, TopJobs, DRS Network

*jobs

PRINT PREMIUM POSITIONS

Front Page Advertising: With the intense competition for top talent, make sure you give yourself the extra edge by adding a premium position and ensuring your ad stands out. Front page four color positions are available in Sunday Jobs. Contact your sales representative for availability and rates.

Classified Rates

Page 4

Effective January 1, 2018

JOBS ONLINE

Star Tribune Jobs Online provides employers with the flexibility and cost?effectiveness needed in today's challenging marketplace. Jobs Online is the #1 online employment resource in Minnesota, attracting local job seekers to the website by providing comprehensive local employment content, education and business information. This ensures strong traffic and a steady candidate flow.

Star Tribune Jobs Online offers a complete suite of recruitment products to reach active and passive candidates including Job Packs, Resume Database, Extended Reach opportunities, Banner Advertising Email and Search Engine Marketing programs.

JOB PACKS

All job postings appear for 30 days on Star jobs. Unlimited text and editing capabilities.

# of Postings Single 3 Pack 5 Pack 10 Pack 25 Pack 50 Pack 100 Pack

Rate $360 each 315 each 290 each 265 each 215 each 175 each 145 each

EXTEND YOUR REACH

Maximize your reach, minimize your work! We can add the following enhancements to your posting to get you the best possible results with one phone call!

Advantage TopJobs ? Reach passive job seekers on and across the Advantage Audience Platform. $175

? Add your posting to the largest career network specializing in recruitment at the college and alumni level. $50

Diversity Network ? Post your jobs to some of the top diversity job boards on the web while appealing to millions of diverse candidates. $50

Diversity/Veterans Network ? Place your jobs on some of the top diversity job boards on the web while appealing to millions of diverse candidates and also feature some of the best Veteran and Military job boards giving your company the edge in veteran recruiting. $50

Veterans Network ? The Veterans Network is the best solution for finding this top talent and satisfying government requirements. Featuring some of the best Veteran and Military job boards, the Veterans Network gives your company the edge in veteran recruiting. $50

Healthcare Network ? Post to the most heavily trafficked healthcare websites giving your company a distinct advantage in the marketplace. $50

Healthcare/Nursing Network ? Posting to the Healthcare Network will get your job on the most heavily trafficked healthcare websites, giving your company a distinct advantage in the marketplace. The Nursing Network places your recruitment ads on the top niche nursing job boards delivering local and national talent. $50

Green Employers Network ? The Green Employers Network is a job board connecting green companies with potential new employees. Recruit new hires and help save the environment at the same time while marketing your company as a green employer. $50

Energy Network ? Do you have Oil and Gas, Electric Power or Renewable Energy careers in your company? This network gets your ads exposure on five job energy boards and more than 40 online energy magazines and journals. $50

IT Network ? The IT Jobs Network consists of four sites including , one of the original Information Technology Job Boards on the Internet. Each is powerful yet simple. Just the way IT people like them. $50

Call Center Network ? In Today's economy, customers are hard to find and even harder to keep. That's why having top Customer Service talent is essential to a successful company. If you're looking for excellent employees for your Call Center or Customer Care Operation, the Call Center Networks are your best economical choice for recruiting these hard to find candidates. $50

Classified Rates

Page 5

Effective January 1, 2018

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