Marketing Automation Software
NUMBER OF CUSTOMERS
97,000+ 37,800+ 19,500+ 18,000+ 11,000+ 9,500+ 3,700+
Marketing Automation Software
How the market leaders measure up
Easy-to-use interface Scalability
Customized content based on segmentation
Isn't as easy to use as other solutions
Fully integrated CRM
Drag-and-drop interface makes email design easy
Closed-loop marketing analytics
Built-in list segmentation
Owned by Salesforce, a CRM leader
? GoTo Webinar ? Salesforce ? SurveyMonkey ? Eventbrite ? Wistia
? GoToWebinar ? Wistia ? WordPress ? ZenDesk
? Microsoft Dynamics ? NetSuite ? Oracle ? Salesforce
Multiple tools are required to get the necessary features
Ease-of-use makes it popular with beginners
Simple user interface and B2B marketing capabilities
Flexible platform
Dedicated support that doesn't expire
B2B marketing automation feature
? AWS ? Dropbox ? Oracle ? Sales Cloud ? ZenDesk
? Microsoft Dynamics ? NetSuite ? Salesforce ? SugarCRM ? Infor
? Microsoft Dynamics ? NetSuite ? ReachDynamics ? Salesforce
$200/month
HubSpot is easy to use and has a wide range of tools that make marketing easier.
$99/month
make this one of the less desirable marketing automation solutions.
$895/month
While regular updates keep the software up to date, this can lead to frequent bugs and glitches.
$1,000/month
Although its user base is still growing,
$2,000/month
While the platform isn't the easiest to use, the integrations give it a level of flexibility others don't have.
$900/month
Act-On is easy to learn and use, but savvy marketers may eventually want to graduate to something more complex.
$1,500/month
Owned by IBM, Silverpop is a great tool, especially for B2B marketers.
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