Fiscal Year 2003 Full-Year Results Briefing Document

Direct any questions about this document to the Corporate Strategy Planning Office, Public Relations Team, e-mail: kanamaru@HSN.happinet.co.jp

Business Results

Sales Recurring profit Net profit Net assets Total assets

Net assets per share EPS No. of employees Sales Recurring profit Net profit

Net assets per share Dividend (Interim dividend) EPS Payout ratio No. of employees

Notes: 1. Consumption tax is not included in either the consolidated or parent sales figures. 2. The Company increased capital (500,000 shares) through a public offering during the fiscal year ended March 2000. 3. As of March 12, 2004, the Company acquired an interest in e-Shopping! Toys Corp. and established it as a subsidiary.

1. Fiscal 2003 Full-Year Consolidated Results (Profit and Loss Statement)

Sales Cost of sales Gross profit SG&A expenses

Personnel costs Subcontracted personnel costs Depreciation Operating income Non-operating income Interest and dividends received Others Non-operating expenses Interest paid Others Recurring profit Extraordinary profit Extraordinary losses

Pretax profit Enterprise, corporate, and inhabitants' taxes Minority interests Net income Surplus, opening Surplus, increase Surplus, decrease Surplus, closing

EPS (yen)

Of total (%) YoY change

Of total (%) YoY change

(Units: million yen, %, yen; figures are rounded) (Reference)

3/30 revised figures

1. Fiscal 2003 Full-Year Consolidated Results

1. Sales by product area Term

Product

Toys Childcare goods Video games Amusements Video-related Others Total

2002/3 Of total (%) YoY change

2003/3 Of total (%) YoY change

2004/3 Of total (%) YoY change

Comments

1. Fiscal 2003 Full-Year Consolidated Results

2. Sales by sales channel

Term Channel

Wholesalers Specialty stores Department stores General merchandise stores Discount stores/home centers Suburban retail outlets Others Total

2003/3 Of total (%) YoY change

2004/3 Of total (%) YoY change

Comments

1. Fiscal 2003 Full-Year Consolidated Results

3. Sales by product line

Toys

Term Item

Bandai Other manufacturers

Total

2002/3 Of total (%) YoY change

[Reference] Top sellers Bandai Character

2003/3

Product "HURRICANEGER" "Masked Rider Ryuki"

"Gekito! Crash Gear Turbo" "Magical Doremi" "DEGIMON" "Ultraman Series"

Bandai Innovative

Hobby products for girls "Anpanman" "Super Note Club" "Pico"

Sales

2003/3 Of total (%) YoY change

2004/3 Of total (%)

(Unit: 100 million yen)

2004/3

Product "POWER RANGERS DINO THUNDER "Masked Rider FAIZ " "Pretty Soldier Sailor Moon" "TOKUSO SENTAI DEKARANGER" "Masked Rider Blade"

Sales

"Anpanman" Hobby products for girls "PrimoPuel" "Super Note Club"

Comments

Tomy, Takara, SEGA TOYS, etc.

1. Fiscal 2003 Full-Year Consolidated Results

3. Sales by product line

Video games

Term Item

PlayStation 2 PlayStation Wonder Swan Game Boy Advance Game Cube Others

Total

2002/3 Of total (%) YoY change

2003/3 Of total (%) YoY change

2004/3 Of total (%) YoY change

Comments

1. Fiscal 2003 Full-Year Consolidated Results

3. Sales by product line

PlayStation products

Item PS2 hardware

Term

2002/3 Of total (%) YoY change

PS2 software

PS2 accessories PS hardware

PS software

PS accessories Total

2003/3 Of total (%) YoY change

2004/3 Of total (%) YoY change

Comments

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