Strategic Management - University of the People
Strategic Management
Neil Ritson
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Neil Ritson
Strategic Management
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Strategic Management 2nd edition ? 2013 Neil Ritson & ISBN 978-87-403-0506-7
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Strategic Management
Contents
1
Introduction
2
Why Strategy?
3
The Formulation of Strategy
4
Schools of strategy
5
Levels of strategy
6
Process of strategy
7
Types of Strategy
8
Stakeholder theory
Contents
7 8 9 11 13 16 24 29
?2014 Accenture. All rights rserved.
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Strategic Management
9
External Analysis
10
Internal Analysis
11
Integration
12
Human resources management HRM
13
Culture
14
SWOT Analysis
15
Generic Strategy
16
Managing change
17
Growth and Decline
Contents 33 39 44 47 51 63 66 72 81
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