Likert Scale Question Types & Examples



Likert Scale Question Types & ExamplesThis guide outlines the most common types of Likert scale questions that researchers use in surveys. You can use the following examples as a point of reference when writing questions about similar topics, but these are only a guideline and you should still review all questions before launching your survey. Please refer to our article How to Develop Likert Scale Questions for more tips on how to write effective questions. Contents:Customer satisfaction surveysFrequency of behavioursAgreement statementsProduct assessmentsAttractivenessNew and differentUniqueLow costReliableAligned with personal valuesTechnologically advancedCustomer satisfaction surveysExample 1: How satisfied were you with your stay at our hotel?Very dissatisfied.Somewhat dissatisfied.Neither satisfied nor dissatisfied.Somewhat satisfied.Very satisfied.Example 2: Which image best describes your experience with our product??????Example 3: How well does this product meet your needs??It did not meet my needs at all.It met very few of my needs.It met some of my needs.It met the majority of my needs.It met all of my needs.Example 4: How intuitive did you find using/ navigating our website?Not intuitive at all.Not very intuitive.Somewhat intuitive.Mostly intuitive.Extremely intuitive.Frequency of behavioursExample 1: In the last seven days, how often have you read articles (e.g. news, reviews, etc.) on your phone vs in a physical newspaper?Much less on phone than in a newspaper.Moderately less on phone than in a newspaper.About the same.Moderately more on phone than in a newspaper.Much more on phone than in a newspaper.?????????????????Example 2: When shopping for groceries in the last six months, how often did you pay with cash?Never.Rarely.Sometimes.Usually.Always.Example 3: How often did you use public transportation during a regular week before COVID-19?Never.1 to 2 days a week.3 to 4 days a week.5 days a week.6 to 7 days a week.Agreement statements?Example 1: Please select how much you agree or disagree with the following statement: Cats make better pets than dogs.Strongly disagree.Somewhat disagree.Neither agree nor disagree.Somewhat agree.Strongly agree.Example 2: On a scale of 1 to 5, how strongly would you agree or disagree with the following statement:?Chocolate ice cream tastes better than vanilla ice cream.Strongly disagreeSomewhat disagreeNeither agree nor disagreeSomewhat agreeStrongly agreeExample 3: Please select the option which most accurately reflects your agreement/disagreement about the following statement: I enjoy long walks on the beach.Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagreeExample 4: Please indicate how strongly you agree or disagree with the following statement: I like eating chocolate more than bananas.Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagreeProduct assessmentsAttractiveness?Example 1: On a scale of 1 to 5, how attractive do you find the following product?Not at all attractive.Slightly attractive.Moderately attractive.Very attractiveExtremely attractive.Example 2: On a scale of 1 to 5, how attractive do you think other people will find this product?Not at all attractive.Slightly attractive.Moderately attractive.Very attractive.Extremely attractive.Example 3: On a scale of 1 to 5, how attractive is the new product compared to the old product?The new product is much less attractive than the older product.The new product is slightly less attractive than the older product.The new product is neither more nor less attractive than the older product.The new product is slightly more attractive than the older product.The new product is much more attractive than the older product.?Example 4: On a scale of 1 to 5, how attractive is the packaging of the following product?Not attractive at allSlightly attractive.Moderately attractive.Very attractive.Extremely attractive.New and differentExample 1: On a scale of 1 to 5, how novel do you believe this product is, compared to other soft drinks products in the market?It is not novel at all.?It is slightly novel.It is moderately novel.It is very novel.It is extremely novel.Example 2: On a scale of 1 to 5, how innovative would you say this product is, compared to other available soft drinks products in the market?It is not innovative at all.It is slightly innovative.It is moderately innovative.It is very innovative.It is extremely innovative.Example 3: On a scale of 1 to 5, how inventive is this product in terms of its flavour, compared to other available soft drinks products in the market?It is not inventive at all.?It is slightly innovative.?It is moderately innovative.It is very innovative.It is extremely innovative.UniqueExample 1: On a scale of 1 to 5, how distinctive are the features of this product, compared to other similar products on the market?They are not distinctive at all.They are slightly distinctive.They are moderately distinctive.?They are very distinctive.They are extremely distinctiveExample 2: On a scale of 1 to 5, how special do you think this product is, compared to other products?I don't think this product is special at all.I think this product is slightly special.I think this product is moderately special.I think this product is very special.I think this product is extremely special.Example 3: On a scale of 1 to 5, how personalised do you think this product is, compared to other products?This product doesn’t look personalised at all.This product feels slightly personalised.This product feels moderately personalised.This product feels very personalised.This product feels extremely personalised.Low cost?Example 1: On a scale of 1 to 5, how affordable do you find this product, compared to other similar products in the market?I think this product is very expensive.I think this product is somewhat expensive.I think this product is a moderate price.I think this product is somewhat cheap.I think this product is very cheap.Example 2: On a scale of 1 to 5, how reasonably priced do you think this product is compared to other similar products?This product is not reasonably priced at all.This product is a slightly reasonable price.This product is a moderately reasonable price.This product is very reasonably priced.This product is extremely reasonably priced.Example 3: On a scale of 1 to 5, do you think this product is good value for money?I do not think this product is good value for money at all.I think this product is slightly good value for money.I think this product is moderately good value for money.I think this product is very good value for money.?I think this product is extremely good value for money.ReliableExample 1: On a scale of 1 to 5, how reliable do you think a product with this statement is, compared to other products in the market?Not at all reliable.Somewhat unreliable.Moderately reliable.Very pletely reliable.Example 2: On a scale of 1 to 5, how would you rate the trustworthiness of a product with this statement??Not trustworthy at all.Slightly trustworthy.Moderately trustworthy.Very pletely trustworthy.Example 3: On a scale of 1 to 5, how dependable do you think the new SmartWatch is?Not at all dependable.Slightly dependable.Moderately dependable.Very pletely dependable.Aligned with personal values?Example 1: On a scale of 1 to 5, how well does this product fit into your vegetarian diet?It does not fit my diet at all.It slightly fits into my diet.It moderately fits into my diet.It fits very well into my diet.It fits perfectly into my diet.Example 2: How environmentally friendly do you think this product is?Very harmful to the environment.Harmful to the environment.No impact on the environment.Beneficial to the environment.Very beneficial to the environment.Example 3: On a scale of 1 to 5, how useful would this product be in helping you build your career?Not useful at all.?Slightly useful.Moderately useful.Very useful.Extremely useful.Technologically advancedExample 1: On a scale of 1 to 5, how advanced is the technology in this product?The technology is not advanced at all.The technology is slightly advanced.The technology is moderately advanced.The technology is very advanced.The technology is extremely advanced.Example 2: On a scale of 1 to 5, how modern do you believe this product is, compared to available products on the market?Not at all modern.Slightly modern.Moderately modern.Very modern.Extremely modern.Example 3: On a scale of 1 to 5, how innovative do you feel the FacialScan(?) technology is in this laptop??Not very innovative.Slightly innovative.Moderately innovative.Very innovative.Extremely innovative. ................
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