Robert Serrell



ROBERT SERRELL(413) 822-3451 rserrell4@ EXPERIENCEThe Barrow Group, New York, NYExecutive Director2014 – presentResponsible for $2.5M award-winning nonprofit performing arts center, annually serving over 6,000 patrons through off-Broadway production seasons, over two dozen artists through developmental readings, and over 4,000 adult and youth students through acting, directing, and playwriting courses.During six years of leadership the annual budget and staff size doubled, the organization established a restricted operating reserve which grew to over $1.1M, and programming expanded to include twelve Mainstage theatrical productions (four world premieres and two New York Times Critic’s Picks) and over 36 Artist Performance Residencies.Developed Board of Trustees to broaden diversity of professional backgrounds (including finance, tech, marketing, legal, and real estate sectors) increasing number of Trustees from three to 19.Increased annual fundraising income by 900% ($30k to $280k), including launch of student scholarship fund that serves over 30 students annually.Secured funding by NY State Council for the Arts and led strategic planning process with consultants from New York Council of Nonprofits, Inc. which led to re-launch of three show production seasons.Led transition from cash-based to accrual based accounting system, resulting in clearer financial analysis process and understanding of deferred tuition revenue liability. Negotiated Quinnipiac University partnership, in which Barrow Group artists mentored over 90 Quinnipiac undergraduate students in new play development, bringing in over $100k in revenue.Oversaw $100,000 lobby capital renovation to create a more hospitable community space for patrons, which led to the establishment of two annual on-site fundraising events and over $125k in annual revenue.Director of Education and Marketing2010 – 2014 Responsible for course admissions, programing diversification, teacher contracting, marketing, and student showcases for year-round performing arts training programDrove annual tuition growth by over 520% ($185,000 to $1.15 million) by transitioning website from Flash to Wordpress, optimizing website search engine ranking, moving to a cloud-based database, building an automated online registration process, diversifying the curricula to include over 15 new courses, launching youth and beginner acting programs, and established a formal teacher training program (growing the number of teaching artists from five to 20).Negotiated book deal with Theatre Communications Group, resulting in national publication of AN ACTOR’S COMPANION by co-Artistic Director Seth Barrish, significantly enhancing brand recognition for The Barrow Group. Pace University, New York, NYAdjunct Professor 2011 – present Teach three public speaking courses (voice, speech, and text) to over 36 graduate students per semester. Received an average of 4.95 out of 5 in student evaluations of performance as a teacher.Created internship program for Pace graduate students with The Barrow Group, resulting in over a dozen internships.Berkshire Country Day School, Lenox, MA 2011–2014Marketing and Communications ManagerCreated print and digital marketing campaigns for an independent Pre-K to Grade 9 school.Doubled traffic to the school’s website through the launch of a successful SEO (search engine optimization) campaign designed to generate greater awareness. Serrell Design, New York, NYPrincipal2009–presentFounded marketing consultancy focused on website design and search engine optimization.Worked with over two dozen clients, including The Linklater Center and Louis Colaianni Enterprises.Shakespeare & Company, Lenox, MA?Director of Youth Theatre Program2001–2006Led 12-week summer programs for six summers at one of the largest arts-in-education institutions in New England.Responsible for curriculum design and supervision of six instructors, student registration (over 120 students per summer), and communications throughout the duration of each session.Lincoln Center Theater, New York, NYPersonal Assistant to Irene Worth 1998 – 2001 Assisted Irene Worth (internationally acclaimed actress) on two Lincoln Center Theater productions, managing relationships with several celebrated artists and serving as liaison between Producer Bernard Gersten and Ms. Worth.EDUCATIONLubin School of Business, Pace University, New York, NYMaster of Business Administration in Strategic Management, Expected Graduation 2021 3.85 GPABrandeis University, Waltham, MAMaster of Fine Arts in Theater Arts, 2008Vanderbilt University, Nashville, TNBachelor of Arts in English, 1997CERTIFICATIONSCertificate in Project Management, Pace UniversityCertificate in Fundraising, New York UniversityCertificate in Human Resources, Pace UniversityAdaptive Leadership NYC Cohort #4, EMCartsNew York Emerging Leader in Arts Administration Fellow, NY Foundation for the ArtsCertificate in Adobe Design Suite, Pace UniversityCertified Barrow Group Acting Teacher, The Barrow GroupDesignated Linklater Voice Teacher, Linklater Center for Voice StudiesCertificate in Shakespeare Studies, Royal Academy of Dramatic Art ................
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