Apple Addicts Business Plan - Cengage

Apple Addicts Consulting

Apple Addicts Consulting Business Plan

Tuesday, May 6, 2008 Copy Number: AABP04 Contact Information: 163 Signal Ridge Link SW Calgary, Alberta, Canada T3H 2J9 T: (403) 874-7499 F: (403) 770-8757 E: jpinter@AppleAddicts.ca W: AppleAddicts.ca

Principal: Mr. Joshua Pinter

Prepared For: Loan Review Committee (LRC) Canadian Youth Business Foundation (CYBF)

Table of Contents

Confidentiality and Recognition of Risks

Confidentiality Clause Recognition of Risk

Executive Summary Fact Sheet in support of the Executive Summary 1 | The Company and Industry

1.1 Apple Addicts at Present 1.2 Apple Addicts in the Future 1.3 The Computer and IT Industry

2 | The Apple Addicts Service

2.1 Description of the Services 2.2 Future Development Plans

3 | Market Analysis

3.1 Target Market and Characteristics

3.2 Market Share, Trends and Growth Potential 3.3 Sales, Distribution and Profits by Service 3.4 Service Policies

4 | Competitive Analysis

4.1 SWOT Analysis

4.2 Competitive Analysis 4.3 The (Major) Apple Authorized Resellers

5 | Marketing Analysis

5.1 Marketing Overview 5.2 Initial Marketing Strategy

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5.3 Pricing and positioning

6 | Processes and Operations

6.1 Location 6.2 Service Process and Operations

6.2.1 Client Scheduling 6.2.2 Customer Contact 6.2.3 Customer Consulting 6.2.4 Billing 6.2.5 Follow Up 6.2.6 Monitoring Business Trends

6.3 Labour 6.4 Growth Strategy 6.4.1 Labour Demands 6.4.2 Management Demands 6.4.3 Location Demands

7 | Management and Ownership 8 | Administration, Organization and Personnel

8.1 Organizational structure 8.2 Administrative procedures and controls 8.3 Management Philosophy 8.4 Recruitment 8.5 Forecasted Personnel Needs

9 | Milestones and Scheduling

9.1 Key Milestones

10 | Critical Risks and Problems 11 | Financials

11.1 Projections

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11.2 Financial Assumptions

Appendices

Appendix 1 - Survey used for Primary Research Appendix 2 - Sliding Discount Scale for Pre-Paid Service Hours Appendix 3 - Competition Conceptual Map Appendix 4 - Business Magazine Advertising Rates Appendix 5 - Vehicle Wrap Estimate Appendix 6 - Mr. Pinter's Resume Appendix 7 - Client Projections Appendix 8 - Cash Flow Projections Appendix 9 - Income Statements Appendix 10 - Balance Sheet

Literature Cited

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Apple Addicts Consulting

Confidentiality and Recognition of Risks

Confidentiality Clause

The information included in this business plan is strictly confidential and is provided on the understanding that it will not be disclosed to third parties without the expressed written consent of Joshua Pinter or Apple Addicts.

Recognition of Risk

This business plan represents the best estimate of the future potential of our business venture. It should be recognized that not all major risks can be accurately predicted or otherwise avoided and that few business plans are free of errors of omission or commission. Therefore investors should be aware that this business has inherent risks that should be evaluated prior to any investment.

Apple Addicts Consulting - Business Plan

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