Emmerich Financial

  • Docx File 4,816.79KByte



PURPLE COW CHALLENGEBank of Tennessee has 2 Purple Cows we would like to submit for the current Purple Cow Challenge.Thank YOU its Monday!We want to celebrate our customers and thank them for allowing us to come to work each Monday. We also want to start their week off with a BANG! and give them something to talk about for the rest of the week and tell others about. (This is our way to create “sneezers.”)We will create an identifiable brand for “Thank YOU it’s Monday!”, so that it is recognizable by employees, customers, and prospective customers. Our plan is for all employees to wear similar colored clothing such as black pants/skirt with a white shirt. Each employee will also be wearing some type of green, which is our Bank color. We will provide women with a green scarf that can be worn around the neck, in the hair, as a belt, etc. and men with a green neck tie or bow tie.We will have fun, uplifting, energetic music playing within each branch all day long.When an employee sees a customer they will say “Thank YOU its Monday! How may I help you?” Or “Happy Monday! How may I help you today?”Employees will answer all calls with “Thank YOU its Monday! This is _____, how may I help you?” We plan to develop trinkets that we can give to customers that say “Thank YOU its Monday!” (and our staff will all be wearing something such as a button with “Thank YOU its Monday!” on it)Each week we will have 1 branch out of our network that will provide something special, unique, and out of the ordinary for our customers. This will be promoted and advertised on our Facebook page and our website so customers can be aware of the festivities. Examples could be: Providing a car washing station in the parking lot. Any customer that comes through our drive thru can get their car washed by one of our employees (or a paid service) for freeProviding a shoe shining station in our lobby. Any customer that comes in to the lobby can have their shoes shined for freeSetting up a lemonade/iced tea/hot chocolate/expresso stand in our drive thru and/or offering a beverage to customers that come through the drive thruWe will have some type of visible signage or object, such as an airborne inflatable balloon, outside the branch of that Monday for visual effectWe may have employees standing outside the branch on the street with signs of “Thank YOU it’s Monday!” or “It’s Monday at Bank of Tennessee!” as cars pass byWe can promote “Thank YOU its Monday!” on our website, social channels, email marketing and other marketing channels.We want customers to be excited about coming to Bank of Tennessee on Mondays. We want them to leave feeling happier that it’s the start of their week. We want them to tell others how we made a difference in their day just by coming in to make a deposit or cash a check. Business of the Month/QuarterWe would like to recognize and honor our business customers by featuring their business on our website as “Bank of Tennessee’s Business of the Month/Quarter.”We will create a unique name to give the campaign more identifiable qualities. We may also design a trophy/plaque that’s unique and supports the theme and present to the business. The Business of the Month will be chosen by the length of time the business has been with the Bank and chosen chronologically. The Business of the Month will be featured on our website for either 4 weeks or 3 months. We will have a narrative about the company, the owners, and their products and services, and possibly supported by video, photography and other storytelling devices. Each Business of the Month will be displayed at each of our locations. A picture of the business will be taken and printed and displayed on an easel. We may also provide product sampling for the business (if applicable, will vary from business to business).The Relationship Manager of that business account will notify their contact of that business that they have been selected. The Relationship Manager and a few other employees will then go to the business with a printed picture for them to display at their office along with balloons, donuts, and other fun things to celebrate with them.Possible ties and scarves:Pictures of Thank YOU It’s Monday! ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download