PARTNER GUIDE

PARTNER GUIDE

JULY 2018

Proprietary and Confidential ?2018 Synchrony. All rights reserved. Credit is extended by Synchrony Bank.

PARTNER GUIDE

Synchrony HOMETM

When it comes to their home, we know it's important for customers to find and be able to purchase the right appliances, furniture, flooring or consumer electronics from your store. After all, it's what makes their house a "home"! With the Synchrony HOME Credit Card, customers can purchase a wide variety of home-related products and services with one card--their go-to resource to help make it happen at thousands of retail locations that accept the Synchrony HOME Credit Card. They can use it to get the items they really want, tackle a large home project or complete more projects at once.

The Synchrony HOME Credit Card is about providing immediate access to promotional financing and exclusive retailer discounts. Within our wide network, retailers offer a variety of home products and provide a convenient way to pay.

So what does this mean for you as a retailer? You now have access to a new large base of cardholders that can use their card at your store and take advantage of your promotional financing offers.

By providing a convenient way for your customers to pay for their home-related products, you not only help drive greater customer satisfaction, but you also help your business with benefits such as larger tickets and more closed sales.

PARTNER GUIDE

TABLE OF CONTENTS

Introducing Synchrony HOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Customer Research & Behaviors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Cardholder Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Partner Marketing Opportunities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Guidelines for Including Synchrony HOME in Advertising. . . . . . . . . . . . . . 18 Brand Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

NOTE: This guide will continue to be updated as the Synchrony HOME program grows and evolves.

SYNCHRONY HOME PARTNER GUIDE | JULY 2018

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INTRODUCING SYNCHRONY HOME

INTRODUCING SYNCHRONY HOME

EVERYTHING FOR YOUR HOME

The Synchrony HOME Credit Card offers more than promotional financing in a single purchase. It's a card that can be used again and again every day in a network of thousands of retailers nationwide to manage home purchases.*

For the Cardholder ?Accepted at 15,000+ retail locations, in store and online--with cardholder-only

special sales offers, events and savings from participating retailers and manufacturers ?A dedicated credit limit for home purchases* (flooring, furniture, appliances, electronics and more), with the buying power to get what customers want and need for their home ?Promotional financing offers ranging from 6 to 60 months**, available at participating retailers, with convenient monthly payments ?No annual fee^, free FICO? credit scores1 and ability to request a credit limit increase ? $0 fraud liability and 24/7 security ? Online account management and customer service For the Partner ?Join a network with access to millions of cardholders who want to purchase home-related goods ? Billions of dollars in available credit ?Synchrony-funded special offers and marketing to help drive cardholders to use their card ?Acceptance of all Synchrony HOME Credit Cards without processing new applications ?Inclusion of all store locations in the online and mobile Business Locator at home to help drive new shoppers to your store ?Opportunity to market special offers to all cardholders in your area on the Synchrony HOME website

* Subject to credit approval. **S ubject to credit approval. Minimum monthly payments required. Promotional financing offers

available at time of purchase may vary by location. See store for details. ^F or new accounts: Purchase APR is 29.99%; Minimum interest charge is $2. 1F ICO? Scores are available by accessing the online account servicing site at .

Scores are available online only to primary cardmembers with an open account. FICO is a registered trademark of Fair Isaac Corporation in the United States and other countries.

SYNCHRONY HOME PARTNER GUIDE | JULY 2018

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