ADVERTISE

BETTER BUSINESS BUREAU 4747 VIEWRIDGE AVENUE, SUITE 200 SAN DIEGO, CA 92123

858.637.6199

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ADVERTISE YOUR BETTER BUSINESS

LEARN ABOUT MARKETING OPPORTUNITIES FOR YOUR COMPANY

2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

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ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

the marketing program for bbb accredited businesses

overview

The Marketing Program for BBB Accredited Businesses incorporates successful programs like our Famous Faces TV campaign, Famous Voices Radio campaign, and the Directory of BBB Accredited Businesses. Then we've added special advertising sections in San Diego Magazine that showcases Torch Award winners and finalists, CBS Outdoor and Pandora Radio.

how does it work?

Your BBB has pre-negotiated special rates and added value for you in these special sections. As a participant, you buy the advertising you want directly from our media partners. Each section has been formatted to carry the BBB brand message reinforcing the fact that Accredited Businesses are committed to ethics in the marketplace. BBB framework helps consumers decide who gets their business.

who can participate?

Any BBB Accredited Business in good standing can participate in this program.

who are the 2015 media partners?

The 2015 media partners include:

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The Famous Faces TV Campaign

The Famous Voices Radio Campaign

Pandora Radio

San Diego Magazine

Directory of BBB Accredited Businesses

San Diego Business Journal

CBS Outdoor

how do we sign up?

On the following pages, you will find information for each media opportunity as well as a sample of the advertising opportunities to help you decide what is best for your company. Please note the contact information for each media representative. They will work with you directly to make sure your advertising is placed in the programs you select. Also please note billing information at the bottom of each page.

PUBLICATION JAN

BBB Famous Faces--TV contact: Sheryl Reichert 858.637.6199 sreichert@sandiego.

FEB

MAR

BBB Famous Voices--Radio Famous Voices

contact: Sharon Massey

:30

858.350.8854

Radio Spots

sharon@

Pandora Radio contact: Alison Posada 760.330.9594 aposada@

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San Diego Magazine contact: Karen Mullen 619.744.0525 kmullen@

BBB Torch Award Hall of Fame Full-Page 4C profile*

Directory of BBB Accredited Businesses contact: Bob Day 619.972.3948 bob@

Google Adwords Program contact: Bob Day 619.972.3948 bob@ *sign up anytime

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San Diego Business Journal contact: Korey Castillo 858.277.6397 koreyc@

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CBS Outdoor contact: Spencer Gattinella 619.283.7074 spencer.gattinella@

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*SD Magazine Torch Award issue limited to previous and current Torch Award Winners

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Famous Faces :30 TV Spots

Famous Faces :30 TV Spots

Famous Faces :30 TV Spots

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Summer Edition

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calendar 2015

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ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

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ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

bbb famous faces tv campaign

In addition to the paid spots, each of our partner television stations also guarantees bonus spots that run as public service announcements thus providing each participant with additional exposure at no additional cost. Participants also receive bonus marketing incentives from the partner television stations that vary year to year.

audience info Daytime Schedule : Gross Impressions Adults 18+: approx. 2 million Evening Schedule: Gross Impressions Adults 18+ approx. 3 million

timing

Commitment date: Friday, February 20, 2015 Production Dates: April/May, 2015 Run date(s): June, July and August, 2015

cost

$15,000 ? Evening News, Prime Access and Late News $10,000 ? Morning News/Shows, Noon News, Early Evening News & Daytime $ 5,000 ? Morning News/Shows, Noon News & Daytime $ 2,500 ? commercial production, required in 2015

contact

Sheryl Reichert BBB serving San Diego, Orange and Imperial Counties 4747 Viewridge Ave, Suite 200 San Diego, CA 92123 858.637.6199, sreichert@sandiego.

specs

Copy pre-approved with predominant BBB message. Copywriting / production fees included in $2,500 commercial production fee.

The Famous Faces TV campaign for 2015 offers three levels of participation: The $15,000 package focuses on the evening news, prime access and late news shows.* The $10,000 package focuses on the early morning news shows, morning shows, noon news and early evening news with some daytime shows.* The $5,000 package focuses early morning news and daytime programming.*

billing info

Cash in advance Checks to: BBB serving San Diego, Orange and Imperial Counties

* Not exclusively in that range of time.

SAMPLE TV STORYBOARD--FAMOUS FACES CAMPAIGN

BBB - "Famous Faces Jerry Navarra, Jerome's Furniture" :15 Spot

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san diego radio broadcasters association "famous voices" package

Sponsors will receive 12x thirty-second announcements on each of 26 SDRBA member stations. Spots will run as free-standing announcements or will be piggybacked with another BBB sponsor as a sixty-second announcement. Each sponsor will receive a minimum of 260 total Radio announcements over the four-week campaign.

audience info stations

The SDRBA member stations include the full complement of Radio formats reaching all demographics of the San Diego population. Each sponsor runs on all stations. 20 English language / 6 Spanish language

schedule

BBB sponsor schedules will be distributed evenly across all day-parts and days of the week, running Monday-Sunday, 6am-midnight.

reach

Sponsors will reach over 925,000 Adults 18+

timing

Commitment date: November 14, 2014 Materials Deadline: Copy points needed by November 21, 2014 Production Dates: Early December, dates TBD Run date(s): 30-Second Campaign: January 2 ? January 31, 2015

cost

$4,800.00

contact

Sharon Massey, Executive Director P.O. Box 910285 San Diego, CA 92191-028 858-350-8854, sharon@

specs

Copy pre-approved with predominant BBB message. Copywriting/production fees included.

billing info

Cash in advance. Checks to: San Diego Radio Broadcasters Association

BBBTRADITIONAL FAMOUS VOICES CAMPAIGN SAMPLE (:30)

BBB Accredited Business Anncr: Nicole Donnelly

Miramar Kitchen and Bath

Donnelly: For almost 20 years Miramar Kitchen and Bath has specialized in delivering high quality bath and kitchen remodeling projects at affordable prices. Our team is committed to completing each job without headaches or delays...and we know our customers appreciate the fact that we're a BBB Accredited Business. They understand that means we always strive to conduct our business with integrity and treat our customers with respect. So...

Start with Trust ... Start with a BBB Accredited Business at .

BBB Torch Awards Anncr: Chad Gardner, Vice President

K-Co Construction

Gardner: As a family owned business, K-Co Construction is dedicated to ensuring that your family has the best possible home remodeling experience. Our distinction as both a local and international winner of the BBB Torch Award for Marketplace Ethics, lets you know we're committed to being a company you can trust. So whether you're deciding who's going to handle your remodeling project ... or making another purchase or business decision ...

Start with Trust ... Start with a BBB Accredited Business at .

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ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

pandora radio

The number one source for streaming music Pandora is a free personalized Internet radio. Simply enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that plays their music and more like it. Pandora is powered by the most comprehensive analysis of music ever undertaken, the Music Genome Project: a project started over ten years ago to capture the complex musical DNA of songs using a large team of highly-trained musicians. For advertisers Pandora is a vehicle that will deliver a display, audio or video message to an exact demo of age, gender and geo. It will not only drive traffic into your locations but also to your website!

audience info

Pandora has 78% market share for Internet Radio and in San Diego there are currently over 670 thousand unique users in San Diego. On average Pandora serves about 12 million impressions each week to an 18+ audience. Your impressions would be served to an audience of the EXACT age and gender requested- at which time we can provide up to date unique users for this demo.

product

Our main products include Audio, Video and Display. These pre-set packages are based off of an Audio and Display Campaign. Package A: Audio and Display ? 250,000 Audio Impressions served to any demo within the San Diego DMA. - Includes 250,000 accompanying added value 500x500 and 300x250 banners. ? 25,000 300x250 display impressions served to any demo within San Diego DMA. - All Impressions will run across mobile, desktop and iPad. Package B: Zip Targeted Audio and Display ? 250,000 Audio Impressions served within specific San Diego Zip Codes. - Includes 250,000 added value 500x500 and 300x250 banners. ? 25,000 300x250 display impressions served to any demo within specific San Diego Zip Codes. - All Impressions will run across mobile, desktop and iPad.

timing

Campaign Run Dates TBD- We suggest no less than 3 weeks to a month. Production: Please allow 3 to 5 business days for creating banners and audio spots

cost

Package A: $3,250 net Package B: $4,000 net

contact

For more information about these packages or additional media opportunities, please contact: Alison Posada 760-330-9594, aposada@

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san diego magazine and

San Diego Magazine's February 2015 issue will profile the Hall of Fame winners of the Better Business Bureau's Torch Awards for Marketplace Ethics in a vibrant four-color promotional section. Participation in this promotional section also includes a new digital package in which your business will be featured on for 12 months. This opportunity has been expanded to now include your profile (repurposed from San Diego Magazine's February issue), plus a photo gallery of up to 6 images and a video of your company.*

*Applies to full page advertisers only.

audience info

San Diego Magazine's 400,000 readers and online visitors are the ideal audience for your message. Since 1948, we have built a loyal audience of influential San Diegans. Consider these facts: 20.1% sit on a board; 39.6% are business owners; 89.2% own a home; 65.7% are married and their average household income is $220,000.

timing

Note: This issue is limited to previous and current Torch Award winners & finalists. Commit by: Friday, December 19, 2014 Profile to be approved by: Thursday, January 1, 2015 Mailed to subscribers: Wednesday, January 22, 2015 On-sale date: January 26, 2015 Issue date: February, 2015

cost

Full page profile rate is $3,995 net (a $6,795 value) and includes: ? Professional color photography ? Interview and a 250-word write-up ? 250 reprints ? Your profile will also appear on for 12 months with a link to your website. ? Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription Half page profile rate is $2,795 net (a $4,295 value) and includes: ? Professional color photography ? Interview and a 175-word write-up ? Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription Quarter page profile rate is $1,495 net (a $2,150 value) ? Professional color photography ? Client to supply 50-word write-up ? Complimentary subscription to San Diego Magazine for 12 months, plus an unlimited number of gift subscriptions at the special rate of $8 per subscription

contact

Karen Mullen, Ad Director 619-744-0525, karen@

billing info

Clients to be billed upon

publication with payment due net

30 days or prepayment by

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ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES ADVERTISE YOUR BETTER BUSINESS 2015 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES

directory of bbb accredited businesses

The BBB Directory of Accredited Businesses is a one-stop shop for all companies ethical and honest. With each Accredited Business ? that means you ? receiving a complimentary listing in the yellow page style book, the BBB Directory is just one more lead generation source for your business. Best of all, the BBB Directory isn't just a book dropped off on the doorstep of nearly 600,000 single family homes annually, it's also published online through the BBB website, which is trafficked by millions of consumers each year. While all Accredited Businesses are featured in the BBB Directory, you have the opportunity to purchase additional exposure. From quarter page ads in the Directory book to sponsored listings in the online edition, BBB has a package to fit everyone's needs.

audience info

300,000 copies of the BBB Directory are published every 6 months and are hand delivered to 600,000 Single Family Homes in San Diego county annually. Additional copies are also mailed to all BBB Accredited Businesses.

timing

Deadline ? Spring/Summer 2015 is 4-1-15 with a distribution date of mid-May. Deadline ? Fall/Winter 2015 is 10-1-15 with a distribution date of mid-November.

cost

All BBB accredited businesses receive one basic listing as a membership benefit. Additional listings and display advertising are available at costs as low as $100 per issue. There is an advertising option for any budget.

contact

Bob Day P.O. Box 710970 Santee, CA 92072 619-972-3948 x101, bob@

ad specs

Ad design is free with all purchased advertisements. Ad specs will be provided to any advertiser wishing to handle their own artwork.

billing info

Some payment plans may be arranged on certain ad sizes.

directory of bbb accredited businesses

BBB Google Adwords Program

Does your advertising need a jumpstart? BBB's Google AdWords campaign gives you extra exposure while co-branding your company with the BBB brand. Now packaged with the BBB Directory of Accredited Businesses, your company can stay a step ahead of the rest as you advertise across multiple platforms and demographics.

* Please note we do not have this program available for all types of businesses, please contact us to inquire.

contact

Bob Day P.O. Box 710970 Santee, CA 92072 619-972-3948 x101, bob@

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