LASER TAG REVENUE - the WOW Effect

LASER TAG REVENUE

317-834-4770

Summary...

In an effort to help our clients understand the revenue potential of a game of laser tag, we have created a master revenue spreadsheet for the game and applied various parameters to account for the typical configuration and pricing models present today.

There are many variables when it comes to determining revenue for a laser tag attraction. We've used a straight-forward approach to give you some raw numbers as to how much this revenue can be generated at certain capacities given a specific set of hours open, the price of a typical game, how many laser vests are available and how many games per hour can be played in your attraction.

You'll also notice a highlighted line in the table which shows revenue based on a 30% average capacity. This is a conservative basis used by most attractions in the leisure and entertainment industry for determining revenue and is also known as the "utilization rate".

Customers of ours generally achieve this number or higher based on the environment we create. Contractor or home built arenas generally do not yield these results nor do artistic arenas that are painted onsite without 3D props and features found in most video games and blockbuster movies today. Schedule a tour at our factory to see first-hand what kind of difference a professionally built arena will have to your bottom line.

Terms used on our spreadsheet...

Hours Open/Week (Sept. ? May): Hours Open/Week (June ? August): Laser Vests Available: Games/Hour:

Price/Game: Game Package:

% Purchased:

Average Price/Game:

Promotions/Discounts:

*Assumes school is in session and fewer hours... *Assumes school is out and more hours... *This is how many vests are available to play on a given day... *Games are generally 10 to 12 minutes long with additional time for the briefing and vesting phases; adding these times together you can play up to 3 games per hour. Adjusting game times can affect this number... *Retail price of what you will charge... *Accounts for if a guest purchases 2 or 3 games at once at the discounted price per game... *Average percentage that each game package is purchased together based on historical data. *This takes the price/game as well as the % Purchased for each game and summarizes them into one price... *This takes into account the overall average discount offered for coupons and promotions typically used throughout the year for attracting guests...

We offer educational start-up programs throughout the year to help you reduce the expensive learning curve. Learn more at this link:

350 Bridge Street Mooresville, IN 46158 Tel: 317-834-4770 Fax: 317-834-4771

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

20

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$7.00

22%

2 Games (ea.)

$6.50

67%

3 Games (ea.)

$6.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

2,685 11,546 138,546

Average Price/Game: Promotions/Discounts: Final Price/Game:

$6.56 6%

$6.16

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$3,309 $3,474 $3,640 $3,805 $3,971 $4,136 $4,301 $4,467 $4,632 $4,798 $4,963 $5,129 $5,294 $5,460 $5,625 $5,790 $6,618 $7,445 $8,272

$14,228 $14,939 $15,651 $16,362 $17,074 $17,785 $18,496 $19,208 $19,919 $20,631 $21,342 $22,053 $22,765 $23,476 $24,188 $24,899 $28,456 $32,013 $35,570

$170,736 $179,273 $187,809 $196,346 $204,883 $213,420 $221,957 $230,493 $239,030 $247,567 $256,104 $264,640 $273,177 $281,714 $290,251 $298,788 $341,472 $384,155 $426,839

2,309 2,425 2,540 2,655 2,771 2,886 3,002 3,117 3,233 3,348 3,464 3,579 3,695 3,810 3,925 4,041 4,618 5,195 5,773

27,709 29,095 30,480 31,866 33,251 34,637 36,022 37,407 38,793 40,178 41,564 42,949 44,335 45,720 47,106 48,491 55,418 62,346 69,273

100.0%

$16,544 $71,140

$853,679

11,546

138,546

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

20

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$8.00

22%

2 Games (ea.)

$7.50

67%

3 Games (ea.)

$7.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

2,685 11,546 138,546

Average Price/Game: Promotions/Discounts: Final Price/Game:

$7.56 6%

$7.10

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$3,814 $4,004 $4,195 $4,386 $4,576 $4,767 $4,958 $5,148 $5,339 $5,530 $5,720 $5,911 $6,102 $6,292 $6,483 $6,674 $7,627 $8,581 $9,534

$16,399 $17,218 $18,038 $18,858 $19,678 $20,498 $21,318 $22,138 $22,958 $23,778 $24,598 $25,418 $26,238 $27,058 $27,878 $28,697 $32,797 $36,897 $40,996

$196,782 $206,622 $216,461 $226,300 $236,139 $245,978 $255,817 $265,656 $275,495 $285,335 $295,174 $305,013 $314,852 $324,691 $334,530 $344,369 $393,565 $442,760 $491,956

2,309 2,425 2,540 2,655 2,771 2,886 3,002 3,117 3,233 3,348 3,464 3,579 3,695 3,810 3,925 4,041 4,618 5,195 5,773

27,709 29,095 30,480 31,866 33,251 34,637 36,022 37,407 38,793 40,178 41,564 42,949 44,335 45,720 47,106 48,491 55,418 62,346 69,273

100.0%

$19,068 $81,993

$983,912

11,546

138,546

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

20

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$9.00

22%

2 Games (ea.)

$8.50

67%

3 Games (ea.)

$8.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

2,685 11,546 138,546

Average Price/Game: Promotions/Discounts: Final Price/Game:

$8.56 6%

$8.04

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$4,318 $4,534 $4,750 $4,966 $5,182 $5,398 $5,614 $5,830 $6,046 $6,262 $6,478 $6,694 $6,909 $7,125 $7,341 $7,557 $8,637 $9,716 $10,796

$18,569 $19,498 $20,426 $21,354 $22,283 $23,211 $24,140 $25,068 $25,997 $26,925 $27,854 $28,782 $29,711 $30,639 $31,567 $32,496 $37,138 $41,780 $46,423

$222,829 $233,971 $245,112 $256,253 $267,395 $278,536 $289,678 $300,819 $311,961 $323,102 $334,244 $345,385 $356,527 $367,668 $378,809 $389,951 $445,658 $501,365 $557,073

2,309 2,425 2,540 2,655 2,771 2,886 3,002 3,117 3,233 3,348 3,464 3,579 3,695 3,810 3,925 4,041 4,618 5,195 5,773

27,709 29,095 30,480 31,866 33,251 34,637 36,022 37,407 38,793 40,178 41,564 42,949 44,335 45,720 47,106 48,491 55,418 62,346 69,273

100.0%

$21,592 $92,845 $1,114,145

11,546

138,546

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

24

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$7.00

22%

2 Games (ea.)

$6.50

67%

3 Games (ea.)

$6.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

3,222 13,855 166,255

Average Price/Game: Promotions/Discounts: Final Price/Game:

$6.56 6%

$6.16

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$3,971 $4,169 $4,368 $4,566 $4,765 $4,963 $5,162 $5,360 $5,559 $5,757 $5,956 $6,154 $6,353 $6,551 $6,750 $6,949 $7,941 $8,934 $9,926

$17,074 $17,927 $18,781 $19,635 $20,488 $21,342 $22,196 $23,049 $23,903 $24,757 $25,610 $26,464 $27,318 $28,171 $29,025 $29,879 $34,147 $38,416 $42,684

$204,883 $215,127 $225,371 $235,615 $245,860 $256,104 $266,348 $276,592 $286,836 $297,080 $307,324 $317,569 $327,813 $338,057 $348,301 $358,545 $409,766 $460,987 $512,207

2,771 2,909 3,048 3,187 3,325 3,464 3,602 3,741 3,879 4,018 4,156 4,295 4,433 4,572 4,711 4,849 5,542 6,235 6,927

33,251 34,914 36,576 38,239 39,901 41,564 43,226 44,889 46,551 48,214 49,877 51,539 53,202 54,864 56,527 58,189 66,502 74,815 83,128

100.0%

$19,853 $85,368 $1,024,415

13,855

166,255

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

24

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$8.00

22%

2 Games (ea.)

$7.50

67%

3 Games (ea.)

$7.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

3,222 13,855 166,255

Average Price/Game: Promotions/Discounts: Final Price/Game:

$7.56 6%

$7.10

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$4,576 $4,805 $5,034 $5,263 $5,492 $5,720 $5,949 $6,178 $6,407 $6,636 $6,865 $7,093 $7,322 $7,551 $7,780 $8,009 $9,153 $10,297 $11,441

$19,678 $20,662 $21,646 $22,630 $23,614 $24,598 $25,582 $26,566 $27,550 $28,533 $29,517 $30,501 $31,485 $32,469 $33,453 $34,437 $39,356 $44,276 $49,196

$236,139 $247,946 $259,753 $271,560 $283,367 $295,174 $306,981 $318,788 $330,594 $342,401 $354,208 $366,015 $377,822 $389,629 $401,436 $413,243 $472,278 $531,313 $590,347

2,771 2,909 3,048 3,187 3,325 3,464 3,602 3,741 3,879 4,018 4,156 4,295 4,433 4,572 4,711 4,849 5,542 6,235 6,927

33,251 34,914 36,576 38,239 39,901 41,564 43,226 44,889 46,551 48,214 49,877 51,539 53,202 54,864 56,527 58,189 66,502 74,815 83,128

100.0%

$22,882 $98,391 $1,180,695

13,855

166,255

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

LASER TAG GAME - REVENUE PROJECTIONS

Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year:

41 56 44.75 2,309

Laser Vests Available:

24

Games/Hour:

3

Creative Works, Inc.



317-834-4770

Price/Game % Purchased

1 Game

$9.00

22%

2 Games (ea.)

$8.50

67%

3 Games (ea.)

$8.00

11%

Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

3,222 13,855 166,255

Average Price/Game: Promotions/Discounts: Final Price/Game:

$8.56 6%

$8.04

AVERAGE CAPACITY

WEEKLY MONTHLY

YEARLY

PLAYS/MO. PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0%

$5,182 $5,441 $5,700 $5,959 $6,218 $6,478 $6,737 $6,996 $7,255 $7,514 $7,773 $8,032 $8,291 $8,550 $8,810 $9,069 $10,364 $11,660 $12,955

$22,283 $23,397 $24,511 $25,625 $26,739 $27,854 $28,968 $30,082 $31,196 $32,310 $33,424 $34,539 $35,653 $36,767 $37,881 $38,995 $44,566 $50,137 $55,707

$267,395 $280,765 $294,134 $307,504 $320,874 $334,244 $347,613 $360,983 $374,353 $387,723 $401,092 $414,462 $427,832 $441,202 $454,571 $467,941 $534,790 $601,638 $668,487

2,771 2,909 3,048 3,187 3,325 3,464 3,602 3,741 3,879 4,018 4,156 4,295 4,433 4,572 4,711 4,849 5,542 6,235 6,927

33,251 34,914 36,576 38,239 39,901 41,564 43,226 44,889 46,551 48,214 49,877 51,539 53,202 54,864 56,527 58,189 66,502 74,815 83,128

100.0%

$25,910 $111,415 $1,336,974

13,855

166,255

ADDITIONAL REVENUE SOURCES:

Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED.

Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences.

Copyright 2015: Creative Works, Inc. - All rights reserved

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