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How Strong Communication Contributes to Student and School Success:

Parent and Family Involvement

From the National School Public Relations Association

National School Public Relations Association 15948 Derwood Road Rockville, Maryland 20855 301-519-0496

Executive Director Richard D. Bagin, APR

? 2006 National School Public Relations Association.

The text in this document may be reproduced free of charge in any format or medium providing that it is reproduced accurately and not used in a misleading context. The material must be acknowledged as NSPRA copyright and the title of the document specified.

Any inquiries relating to the copyright should be directed to the address above.

How Strong Communication Contributes to Student and School Success:

Parent and Family Involvement

From the National School Public Relations Association

How Strong Communication Contributes to Student and School Success: Parent and Family Involvement is the first in a series of white papers sponsored by the National School Public Relations Association.

Contents

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Section One

5

How Communication Can Strengthen Parent and Family Involvement . . . . . . . . . . 6

End Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Section Two

17

A Few Ideas on Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

New Standards for the School Public Relations Profession . . . . . . . . . . . . . . . . . . . 20

A Final Lesson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Section Three

31

National PTA -- National Standards for Parent/Family Involvement Programs . . . 32

Appendices

35

About NSPRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Communication Accountability Project Committee . . . . . . . . . . . . . . . . . . . . . . . . 37

About the Author -- Anne O. Cary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

2005-06 NSPRA Executive Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Senior NSPRA Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

NSPRA | Parent and Family Involvement 1

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