AAFE | American Academy of Facial Esthetics | Botox ...



4790440-8001000Faculty BiographiesMedspa Business AcademyNYCMarch 7, 202008445500Allyson A. Avila, Esq. is a Partner at Gordon & Rees. Ms. Avila is one of only a few attorneys in the nation that has intimate knowledge of the aesthetic industry and the nuances of medical spa formation, licensing, and compliance with state and federal laws. Ms. Avila envisions, constructs and executes legal and regulatory strategies that drive business results. A strong relationship and alliance builder, she understands the importance of agreement and collaboration to help ensure that workable strategies are designed in a way that most effectively addresses the unique needs of each client to meet her client’s business objectives. Ms. Avila and her team deliver added value to clients by regularly visiting their facilities and presenting educational and risk management programs. She is a frequent lecturer at global aesthetic conferences.7620074930 Mike Buckner has spent the majority of ?his career in the Dental technology field, specializing in maximizing technology to stay current with today’s communication trends. ?He was a Business Development Executive for a patient communication technology company for several years where he oversaw the strategic relationships and partnerships for the dental industry. ?He also spent some time as a Director of Business Development for a business analytics company, and is currently the Director of Business Development for?Weave. Over the past several years, he has spoken across the country, helping offices and teams adapt to the generational shifts with communication habits to increase patient loyalty and overall efficiencies within practices. ?He is married to a Dental Assistant, and has 20-month-old identical twin boys.762007429500Dr. Jonathan Kaplan is a board-certified plastic surgeon based in San Francisco, CA and founder/CEO of?BuildMyBod?Health, a price transparency-lead generation platform. His presentations and published works all strive for the same goal – using statistical analysis and outcomes measures to produce actionable insights in the clinical, scientific and practice management arena of healthcare. Page 2Faculty Bios - NYC254007620000 Linley Law, Key Accounts Manager with?Merz Aesthetics, has spent her life creating and developing relationships. After earning her MBA, she wanted to work with people and build something special. Her ability to connect with clients and their customers was how she was able to move from an entry-level role in sales at Xerox Corporation to becoming National Accounts Manager by the age of 24. Her interest?in the elective medical field?and her desire to be in an industry where she was her own customer led her to Campbell Cunningham Laser Center. There, as Director of Marketing,?Linley worked with the partners to build one of the first fully-tracked marketing programs in the industry. The practice experienced a 350% monthly growth by the second year. Being a part of such a fastest-growing and profitable laser center put Linley in the cross hairs of the largest manufacturer of LASIK technology. Soon, Linley was recruited as Business Development Manager for VISX, now part of Johnson & Johnson.?She was, in fact, part of the inaugural expansion of Business Development Managers at VISX, pioneering their forward-thinking educational and practice-building programs.? Linley would land one of her most challenging roles in her career as consultant for venture capitalists in the aesthetics industry,?a role that would soon forge a new career direction. While consulting with locations across the Southeast, Linley began working with Dr. Elizabeth Whitaker.??Linley built yet another thriving relationship with the double-board certified plastic surgeon and was named CEO of her aesthetics practice, Atlanta Face & Body.?Through?targeted?branding, client-focused processes and a?fully-tracked?marketing program, Dr. Whitaker’s practice experienced an amazing 370%?growth by?the third year. Today,?Atlanta Face & Body, with its flourishing business in both surgical and advanced non-invasive aesthetics procedures, is one of the marquee providers of Merz technology in the Southeast.?Linley’s role at Merz Aesthetics is to drive other practices?with innovative best-practices programs and?help them achieve the same kind of success.?7620021590000Kristy Murrow is the managing partner for Mariposa Aesthetics & Laser Center, overseeing the daily operations as well as providing patient services. She is a licensed PA and certified in cosmetic enhancements such as Botox, dermal fillers and a variety of laser treatments. She has additional training in skin care, sclerotherapy, PRP and body contouring treatments. Since joining Mariposa in 2009 the company has achieved Black Diamond Level Status with Allergan and is a Black Elite provider with MERZ. Mariposa Aesthetics & Laser Center? has been named in Oklahoma City’s Metro 50 awards since 2011, has been nationally recognized on the Inc. 500/5000 list of fastest-growing private companies in America the past 2 years.092075Audrey Neff is the Marketing Director for Inc. 500 company, Crystal Clear Digital Marketing, and is seasoned in the development and execution of fully-integrated marketing strategies. Audrey actively contributes continuing medical education throughout the aesthetic arena and is a faculty speaker for the American Academy of Anti-Aging Medicine (A4M), American Academy of Facial Plastic & Reconstructive Surgery (AAFPRS), American Association of Orthodontists (AAO), Age Management Medicine Group (AMMG), American Society of Aesthetic Plastic Surgery (ASAPS), The Aesthetic Academy, The Aesthetic Show, Vegas Cosmetic Surgery Conference (VCS), the Medical Spa Show, and the American Academy of Aesthetic Medicine (AAAM).Page 3Faculty Bios - NYC762007493000Toni Lee Roldan-Ortiz began her career as a television and celebrity makeup artist. After several years, her interest turned to understanding more about the palette on which she worked—the skin. She became a licensed esthetician and was also certified in paramedical camouflage makeup. Toni Lee began working for a prominent plastic surgery office in NY and remained lead esthetician for many years assisting with growing the practice, training a team, creating treatment protocols and building sales. Toni Lee has written articles and spoken on a variety of skin care topics at industry shows and presently trains physicians, nurses and estheticians as a National Master Trainer for Dermaconcepts, exclusive distributor of Environ Skin Care in the USA.25408636000Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. She is a Level II through XIV Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic and plastic surgery practices located in South Florida. No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firms based in Orlando, until she joined Shorr Solutions in 2012. Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, THE Aesthetic Show, THE Aesthetic Academy, The Medical Entrepreneur Symposium, and THE Aesthetic Show’s Certified Aesthetic Consultant program. ................
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