IPA Global Book Fair Report 2017

[Pages:34]IPA Global Book Fair Report 2017

IPA Global Book Fair Report 2017

Contents:

Introduction

03

AMERICAS

05

Special focus: Mexico

08

Guadalajara International Book Fair

09

AFRICA

11

Special focus: Nigeria

13

Nigeria International Book Fair

15

ASIA and OCEANIA

16

Special focus: South Korea

19

Seoul International Book Fair

20

EUROPE

21

Special focus: Greece

26

Thessaloniki International Book Fair

27

ALDUS network

28

MIDDLE EAST and CENTRAL ASIA

29

Special focus: Egypt

32

Cairo International Book Fair

33

IPA Global Book Fair Report 2017

Introduction

Book fairs play a vital role in so- trade attendees, some are de-

cieties. While public book fairs signed for the general public,

promote books and reading, and others are hybrids, often

their professional equivalents separating their fair into profes-

allow publishers, agents, distrib- sional and public days, or

utors and retailers to meet and providing separate areas. In

do real business. They also

Frankfurt, for instance, the first

draw media and public attention three days are trade days while

to the book industry and provide the public attends on the final

platforms for authors to meet two days. In Geneva, there is a

readers. Book fairs are a mo- special area dedicated to the

ment where many creative pro- conferences for book profes-

fessions converge.

sionals.

In an age when business is of- The main function of profes-

ten done remotely, book profes- sional book fairs is to be a mar-

sionals still believe that book ket place for trade profession-

fairs have not lost their rele- als. Book rights are bought and

vance. On the contrary, deals sold, and agents pitch new titles

done at book fairs gain in terms to publishers. In recent years,

of quality, and the human di- buying and selling rights has

mension of these exchanges become the most dynamic ac-

becomes a pledge of trust.

tivity of fairs.

This special report provides an People selling book rights at

extensive calendar of interna- book fairs are located either on

tional book fairs. It focuses on publishers' stands or in a spe-

one book fair per continent, giv- cial rights centre, while buyers

ing its national context, and of- move around the fair from

fering a complete overview for meeting to meeting. Book rights

people who want to attend

are offered via different models,

them.

either on an exclusive basis to

Book fairs come in all shapes the potential buyer, simultane-

and sizes, attracting a variety of ously to multiple buyers, or via

people and serving different

an auction. In a sense, a book

purposes. Some fairs only allow fair is a catalyst that propels

IPA Global Book Fair Report 2017

rights deals towards completion.

Cairo and Guadalajara. A glance at the com-

That said, a book fair is also an exhibition. Pub- ments by first-time visitors reveals that the

lishing houses and companies from the wider standout recommendation for those discovering

publishing industry (distributors, technology

these `new territories', is to lock down some ap-

companies, printers and so on) use fairs to

pointments in advance, and leave time for dis-

showcase their brand, products and services. covery, chance encounters and the unknown.

Some professionals simply walk around looking

at what others are publishing.

Book fairs also serve an important educational purpose for book trade professionals, apprising them of key trends through seminars, conferences, panel discussions, presentations and fellowship programmes. And book fairs offer a range of events designed to facilitate networking.

Livre Paris, Sweden's G?teborg Book Fair and

the fairs in Bogota and Buenos Aires are promi-

nent cultural events promoting books and reading to the public, but also providing a platform for professional exchanges.

International book fairs are also an important aspect of the IPA's work supporting publishers worldwide. IPA representatives are present at

Frankfurt Book Fair has established itself as the many of them, and some fairs host IPA events,

biggest international trade book fair, while the panels and conferences. To name some in

five other top fairs in terms of professional at- 2017, the Charles Clark Memorial Lecture

tendance happen in: London (the largest spring 2017: A Debate on Fair Us, took place on 15

fair), Bologna (specialized in children's books), March at the London Book Fair; a workshop on

Guadalajara (the gateway to Latin America) and The book price, taxes, custom barriers and ob-

New York (BookExpo - the main market place stacles to book circulation: how books can

for US publishers). While these long-

cross borders? will be held on 26 April at Gene-

established fairs have plateaued somewhat in va Book and Press Fair, while the IPA Prix Vol-

terms of their growth, newcomers are growing taire 2017 award ceremony will happen at

fast, such as Beijing and Shanghai (specialized Gothenburg Book Fair, in September. In addi-

in children's books) in China, and the Indonesia tion, the IPA-led Educational Publishers Forum

International Book Fair, in Jakarta. There are open meeting will be hosted on 13 October by

also new additions such as Baku's biennial

Frankfurt Book Fair, and its transatlantic coun-

book fair, which will hold its fifth edition this

terpart, the Educational Publishers Forum

year, and the Eurasian Book Fair, in Astana, with its second edition in 2017.

Americas, will be staged at Guadalajara Book Fair.

While some require a serious advance preparation in terms of making contact with potential business partners and arranging professional appointments, such as Frankfurt and London, others allow visitors more spontaneity, such as

IPA Global Book Fair Report 2017

IPA Global Book Fair Report 2017

IPA Global Book Fair Report 2017

IPA Global Book Fair Report 2017

Fast facts:

GDP USD 307tn (2016)

GDP per capita USD 18,900 (2016)

Population 123,166,749 (July 2016)

0-14 years old 27.26%

15-24 years old 17.72%

25-54 years old 40.69%

Education public expenditure 5.2% GDP (2012)

79.2% of total population is urban (2015)

Approx. 25% of population living in and around Mexico City

106.8m mobile phones

70m internet users

Mexico

Sitting at the crossroads between those selling their books for these

continents and with a centuries- governmental programmes, which

old history of welcoming adven- produced 145,195,723 copies or

turers, immigrants and business- 26,762 titles. The same year,

men, as well as intellectuals, art- 146,693,665 paper copies were

ists and refugees from wars or sold for 10,288,278,499 Mexican

oppressive regimes, Mexico was pesos (USD 525,078,548).

seen as promising opportunity The government is the main dis-

and freedom, a cradle of creativity tributor of printed works, and was

offering the perfect blend of tradi- responsible for distributing 35% of

tion and modernity, indigenous all copies sold in 2015. However,

and foreign.

these sales accounted for just

14% of publishers' revenues. The

In PricewaterhouseCoopers' fore- second major distribution channel

casting report The long view: how is the network of libraries, which

will the global economic order

accounted for 24% of all copies

change by 2050? Mexico is pre- sold in 2015 and was more profit-

dicted to be one of the top 10

able with 38% of all invoices in

economies in the near future.

2015. The third channel is repre-

sented by direct sales to schools,

Mexican publishing

which made up 26% of publish-

and book fairs

ers' revenues.

Digital sales accounted for

The Mexican publishing market 97,583,278 Mexican pesos (USD

has a high public sector participa- 4,980,774), an increase of 123%

tion rate. In 2015, of 308 million compared to 2014, of which 45%

total copies produced, 53% (163 came from first editions, 20 mil-

million) were produced by the

lion Mexican pesos (USD

public sector, with 47 million pro- 1,020,773) more than in 2014.

duced by the private sector for

government purchases. This lat- The main distribution channel for

ter arrangement accounts for

digital editions is foreign plat-

some 32% of private sector pro- forms. They represent 70% of to-

duction and concerns national tal digital sales. The second most

programmes of free secondary important distribution channel is

school textbook distribution, text- composed of individual publish-

books for English learning and ers' platforms and websites, and

books for libraries.

makes up 27% of total sales.

In 2015, there were 228 private publishing houses, including

There were 905 companies working directly or indirectly in publish-

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