MARKETING LECTURE NOTES - University of Babylon

MARKETING LECTURE NOTES

Dimitris Drosos

Lecturer

Technological Education Institute of Piraeus

Business School

Management Information System & New

Technology Lab

LOGO

CONTENTS

About Marketing Marketing - Product Marketing - Promotion Marketing Strategy

E - Marketing

GeoInformation and ICT in Market Research ? Marketing Notes

ABOUT MARKETING

GeoInformation and ICT in Market Research ? Marketing Notes

WHAT IS MARKETING

GeoInformation and ICT in Market Research ? Marketing Notes

WHAT IS MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges

that satisfy individual and organizational goals

American Marketing Association

GeoInformation and ICT in Market Research ? Marketing Notes

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