PDF CIRCULATION & DISTRIBUTION

2019 MEDIA KIT

LETTER FROM THE EDITOR

Whoever coined the old saw "If it ain't broke, don't fix it" clearly never worked in magazine publishing. Staying current, on-point and habit-forming for readers requires constant fine-tuning in today's dynamic media landscape. To that end, PHOENIX magazine is fine-tuning like nobody's business in 2019.

It would be easy for us to cite our performance at Valley newsstands as the most-purchased and most-read monthly periodical in Arizona ? beating titles like Sunset, Cosmopolitan and O, The Oprah Magazine by a whopping 25 to 30 percent ? and stand pat. Instead, we'll unveil a completely redesigned and reconceived front-of-the-book section in the second quarter, with a more nimble editorial scheme focusing on wellness, local business, things to do and the personalities who define the Valley.

Look for the remodel in April's Top Docs, our perennial best seller and flagship issue. A mainstay in physician waiting rooms across Greater Phoenix, Top Doctors enjoyed its most robust balloting ever last year, with almost 3,000 Valley doctors casting votes to name the "best of the best" among their peers, sealing Top Docs as the Valley's healthcare reference of record. We expect an even bigger response in 2019.

In the spirit of continuity, we're also doubling down on some new features we debuted last year, including keeping our annual Summer Getaways issue in the shoulder month of May, which gives our advertisers the opportunity to target summer travelers during prime planning season. We'll also be unveiling our second annual 40 Under 40 issue, celebrating the rising entrepreneurs, philanthropists, artists, athletes and educators who are carrying our city to greatness. Look for it in June.

The rest of 2019 is an exciting mix of the new and the proven: first-time concepts like March's Best Spring Ever and December's Live Like a Tourist, and popular mainstays like Best of the Valley (August) and Arizona Wine Country (October).

Need more proof that 2019 will be a soaring year for PHOENIX? Stop by Phoenix Sky Harbor's Terminal 3 this winter and visit the new Best of the Valley retail store, where our vivid photography and one-of-kind stories will hook untold throngs of inbound and outbound travelers.

Just to be fair, we might carry a few copies of Cosmo, too. We're pretty confident our lead will hold up.



Craig Outhier, Editor

@PHOENIXMAGAZINE @PHXMAGAZINE

@PHOENIXMAGAZINE

@PHXMAG

CIRCULATION & DISTRIBUTION

RESORT DISTRIBUTION

The Valley's resorts attract affluent tourists who seek out the best Arizona has to offer. PHOENIX magazine's in-room distribution allows you to reach these potential customers at the following destinations:

Arizona Grand Resort Arizona Biltmore Hotel Boulders Resort & Spa Four Seasons Resort Scottsdale Hotel Valley Ho Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch JW Marriott Camelback Inn Omni Scottsdale Resort & Spa at Montelucia Royal Palms Resort and Spa

Sanctuary Camelback Mountain Resort Tempe Mission Palms Hotel The Hermosa Inn The Phoenician Resort The Rocks Scottsdale The Westin Downtown Phoenix The Westin Kierland The Wigwam We-Ko-Pa Resort and Conference Center W Scottsdale

FIND US HERE:

Albertson's

Sky Harbor Airport

A.J.'s Fine Foods

Smart and Final

Basha's

Sprouts

Barnes & Noble

Target

Costco

Wal-Mart

CVS

Walgreens

Fry's

Whole Foods

Fry's Marketplace

Winco

Fry's Electronics La Grande Orange Natural Grocers Safeway Sam's Club

WE ALSO SELL AT:

Banner Health Sheraton Desert Oasis Hillside Spot

PAID CIRCULATION

PHOENIX magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand. PHOENIX has a total average monthly gross distribution of 87,000+ and an estimated total monthly readership of 350,000+.

AUDITED PUBLICATION

Ask your account executive for a copy of our CVC Publisher's Statement.

WAITING ROOM COPIES

More than 2,000 doctors' offices in the Valley receive PHOENIX magazine each month.

CITY AND REGIONAL MAGAZINE ASSOCIATION

PHOENIX magazine is proud to be a member of

the City and Regional Magazine Association. The CRMA is a trade association dedicated to the success of its member magazines.

Sources: AAM, June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine's total circulation. Pass-along circulation based upon Circulation Verification Council.

AUDIENCE AT A GLANCE

179,250+ PMAGOENVTIHEWLYS

F5EM0A%LE 5M0A%LE

M7A0RR%IED 30%

SINGLE

300,000+

ESTOTITMALATREEDAMDEORNSTHHIPLY

80,000+

TOTAL AVERAGE MONTHLY GROSS DISTRIBUTION

68,000+

AVERAGE NET CIRCULATION

111,000+

SFOOCLIALOL-WMEERDSIA

90,000+

E-NEWSLETTERS SUBSCRIBERS

$1.2 MILLION $179,737 66%

AVERAGE NET WORTH

HOUSEAHVOERLDAGINECOME

HAVE ONE OR MORE CHILDREN

85%

HAFVOERB2EOENR MA SOURBESYCERAIRBSER

92%

35O+FYAEGAERS

77%

HAVE A COLLEGE DEGREE

PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:

PURCHASING HABITS

84% Use ads to make shopping business decisions 75% Purchased a product or service based on an ad in

PHOENIX magazine

LIFESTYLE INTERESTS

94% Tech users 91% Travel 89% Dine out on a regular basis 86% Health-conscious 79% Fitness 78% Cooking 78% Golf 73% Has visited a casino 70% Sports 69% Supporter of the arts/theater 63% Has been to/plans on visiting an AZ winery 63% Using a financial planner/money manager 60% Home entertainment 57% Outdoor activities 54% Clothing 50% Supporter of local, craft breweries 46% Members of a fitness club 45% Has taken a staycation 35% Donor propensity 30% Personal care/beauty

TRAVEL

94% Taking a vacation 86% Domestic travel 86% Northern Arizona 65% Southern Arizona 60% Southern California 49% San Diego 47% Las Vegas 35% Northern California

OTHER

95% Things to Do 91%Local Business 87% Local History 86% The Arts 85% Local Politics 83% Growth & Development 82% Health & Fitness 82% Local News 80% Healthcare/Medicine 79% Housing & Real Estate 79% Transportation Issues 75% Environmental Issues 71% Shopping 68% Education 68% Civil Liberties 60% Athletes & Celebrities

EDITORIAL CALENDAR 2019

EDITORIAL

JAN JAN FEB FEB MAR APR MAY JUN JUL AUG SEP OCT NOV NOV DEC

2019 Medical Directory* Where to Eat Now 2019 WMPO Handbook* 52 Weekend Adventures Best Spring Ever Top Doctors Summer Getaways: Guide to Mexico 40 Under 40 The Taco Issue Best of the Valley The Money Issue Arizona Wine Comfort Food

City Guide* Live Like A Tourist

* Bonus Issue

SPECIAL ADVERTISING SECTIONS SPACE CLOSE NEWSSTAND

Top Docs Revisited Ultra Dining Guide - NEW! Orthopedic Care

11/01 12/11 11/01 12/20

Mental Wellness - NEW! Adventure Guide to the West

12/03 01/15 12/17 01/15

Home Pros to Know - NEW!

Physicians Profiles AZ Gives Day - NEW! Skin Care & Cancer Awareness It's a Pet's Life Men's Lifestyle Guide - NEW! Cosmetic Surgery Guide Tara's Travels San Diego Faces of Phoenix Summer Sips - NEW! Taco Guide - NEW! Top Dentists Innovation in Education

Pain Management Fall Arts Preview Wealth Management - NEW! Women's Health Get out of Town Guide San Diego Cancer Awareness Eyes on Phoenix Luxury Living - NEW!

01/15 02/21 02/15 03/21 03/15 04/25 04/15 05/23 05/15 06/20 06/17 07/25 07/15 08/22 08/01 09/26 09/16 10/15 09/03 10/15

Gaming Guide Active Adult Living

10/15 11/22

FOR MORE INFORMATION: ADVERTISE@



BONUS ISSUES

Medical Directory Space Close: 11/11

Delivers:12/11

PHOENIX magazine's annual Medical Directory is the most-widely circulated and most trusted source for medical coverage in the state of Arizona.

Waste Management Phoenix Open Field Guide

Space Close: 12/3 Delivers: 1/15

In conjunction with the legendary Thunderbirds, we introduce a preview to the Phoenix Open golf tournament.

City Guide Space Close: 9/3 Delivers: 10/15

PHOENIX magazine's 2019 City Guide is the ultimate guide to local dining, shopping, golf, entertainment and the arts in Phoenix.

DIGITAL

WEB BANNERS

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PAGE TAKEOVER: Enjoy exclusive category sponsorship with a complete page take-over. Your brand will takeover all three premium banner ad positions on the category page of your choice.

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E-NEWSLETTERS

PHOENIX magazine's 100% opt-in weekly e-newsletters provide a powerful opportunity to reach a targeted and highly responsive audience. Deliver your message directly to the inboxes of our email subscribers.

THINGS TO DO

A

A monthly roundup of the Valley's hottest events.

23,383 Subscribers

EAT BEAT

Insatiable foodies stay on top of the dining scene with this delectable guide.

21,395 Subscribers

GENERAL

Insatiable foodies stay on top of the dining scene with this delectable guide.

20,468 Subscribers

GREAT ESCAPES

Readers induldge their passion for travel with destination ideas near and far.

20,854 Subscribers

LETTER FROM THE EDITOR

Hot off the press - A monthly overview from our Editor-in-Chief.

20,712 Subscribers

B

C

E-NEWSLETTER BANNER AD RATES

TYPE

WIDTH HEIGHT RATE

Top Banner

A

728 px 90 px

$300

Half Page

B

300 px 600 px

$500

Bottom Banner

C

728 px 90 px

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Top & Bottom Banners Takeover

A,C

728 px 90 px

$450

A,B,C

$750

DEDICATED E-BLASTS

Deliver special offers and targeted messages to highly engaged PHOENIX magazine readers who receive valuable communications from our advertising partners and are actively seeking products, services and offers that suit their lifestyles.

SPECIAL OFFERS OPT-IN E-DATABASE

E-BLAST

TYPE

21,758

SUBSCRIBERS

WIDTH HEIGHT RATE

HEIGHT IS CUSTOMIZABLE PER YOUR SPECS

Dedicated E-Blast

600 px

Customizable $1,500

2"

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Subject Line

30 Characters or Less Recommended

Target Link(s)

Website Link(s)

Creative Files

.jpeg, .pdf, or HTML (.htm or .html) format

600 PX WIDE

SPONSORED CONTENT

A Sponsored Content Advertorial is an advertisement that contains editorial-like content written and designed by our Cities West Media team with the intent of blending into our actual editorial.

This type of advertising is the optimal win-win situation for all parties involved: our company, our readers/followers and, most importantly, you. Readers/followers are offered valuable, editorially crafted information and you get exposure to our audience in an organic way. And you not only get access to our expansive and diverse audience, but you have our excellent creative and editorial teams working to make sure your content is accessible, eye-catching and effective.

Starting at $1,000

Which Cities West Media brand is your sponsored content going to be promoted through?

? PHOENIX ? Phoenix Home & Garden

Which Sponsored Content package have you chosen?

? Gold + Print: Sponsored Content advertorial appears in print, online, is posted to our Face-

book and Instagram profiles, and is included in an eblast.

$7,500

? Gold: Sponsored Content advertorial appears online, is posted to our Facebook and Instagram profiles, and is included in an eblast

$2,500

? Silver: Sponsored Content advertorial appears online and is posted to our Facebook and

Instagram profiles

$1,500

? Bronze: Sponsored Content advertorial appears online and is included in an eblast $1,000

We have three basic options for you to choose from:

Behind-the-Scenes The process behind your products and services. Our editorial staff will conduct interviews with up to two key individuals who can explain the behind-the-scenes production or execution of this product or service, giving our readers an inside glimpse at the intricate processes that create the products or services they love.

Profile The people behind your brand. Our editorial staff will create a "Q&A" style sponsored content advertorial based on interviews conducted with an individual who can speak to your brand, your mission, and your products and services from an informed, passionate stance, giving our readers an inside glimpse at the heart, stories and real people behind your brand.

Listicle The products that make your brand exceptional. Our editorial staff will work with you to compile a list of products or information that highlights your company's offerings in a creative manner. Using imagery, product/ service names and descriptions, and prices (if desired), our readers get a unique, informative, and web-friendly way to receive useful content and experience the products, services and professional knowledge that your company offers.

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