OEM Windows Co-Brand Guide

OEM Windows Co-Brand Guide

March, 2016 Microsoft Confidential

Welcome to the OEM Windows Co-Brand Guide!

This guide contains important Windows 10 and Office brand elements and guidelines to help tell our brand story together.

Our logo is a window--and an iconic symbol known the world over. This symbol has an active feeling to it, representing a person's unique perspective on their world.

The Windows logo includes the Windows symbol and logotype, which must be used together in a horizontal lockup. The symbol must not be used by itself, and OEMs must not put a box, circle, or other confining shape around the Windows logo.

Trademark symbols Logos provided without trademark symbols (TM and ?) should be used in marketing materials only. Trademark symbols are still required in certain places in and on product, and on product packaging.

Minimum size

More trademark information

Clear space

Clear space We respect the logo by giving it some space. The preferred clear space is equivalent to the height of the symbol.

Minimum size In print, the logo should never appear smaller than 1" (25 mm). On-screen, it must appear at least 70 pixels wide.

Download the Windows logo here:

When communicating general Windows brand information, use the Windows logo with no version attached.

When the conversation is specific to Windows 10 or highlighting Windows 10 specific features, always use the Windows 10 logo lockup.

The Logo Artwork Is Available in Three sizes

Select the appropriate asset by determining the height required for your layout. Each asset may be scaled up within the specified ranges only.

Measurements are based on the height of the Windows symbol.

Small Scale height between: 0.2 ? 0.399" 5 ? 9.99 mm 14 ? 28 pixels

Medium Scale height between: 0.4 ? 2.99" 10 ? 75.99 mm 29 ? 215 pixels

Display Scale height between: 3" and larger 76 mm and larger 216 pixels and larger

Windows Logo Color

Contrast is important -- use a white logo on color backgrounds and a color logo on white backgrounds.

The Windows logo may also be used on an image background with sufficient contrast. Use a color logo on light image backgrounds and a white logo on dark image backgrounds.

Co-branding logo usage

Placement of the Windows logo.

Position the Windows logo in a corner either centered on the same plane as the Partner logo either vertically or horizontally, or in alternating corners.

For Online Landing Pages/Web Pages, the Windows logo must appear in the first viewable portion of the page.

The size of the Windows logo must be at least 50% and no larger than 100% of the size of the largest Partner logo.

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