Trends in Online Purchasing of Pet Products

Trends in Online Purchasing of Pet Products

David Sprinkle Research Director, Packaged Facts

Trends in Online Purchasing of Pet Products

retail shopping and cross-shopping patterns online pet product purchasing demographics online product purchasing patterns website leaders by percentage draw the home delivery and high-tech angles

Retail Shopping Channels for Pet Products, 2010-2016

60.0%

50.0% 40.0% 30.0% 20.0% 10.0%

0.0%

2010 2011 2012 2013 2014 2015 2016

PETSMART/PETCO SUPERMARKETS DISCOUNT STORES OTHER OTHER PET STORES VETERINARIANS WAREHOUSE CLUBS ONLINE DRUGSTORES/C-STORES

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (upcoming April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017

Retail Shopping Channels for Pet Products, 2010-2016

PETSMART/PETCO

2010 2011 2012 2013

45.6% 46.5% 46.8% 49.6%

SUPERMARKETS

45.8% 46.7% 47.8% 45.8%

DISCOUNT STORES

31.6% 29.2% 29.8% 27.5%

OTHER

13.6% 15.0% 16.3% 14.5%

OTHER PET STORES

11.4% 11.3% 12.7% 12.8%

VETERINARIANS

16.7% 16.6% 14.8% 15.1%

WAREHOUSE CLUBS

12.5% 11.3% 12.0% 12.1%

ONLINE

6.2% 6.5% 7.1% 7.3%

DRUGSTORES/C-STORES

4.9% 5.3% 6.2% 5.8%

Source: Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (April 2017); Simmons Market Research National Consumer Surveys. Copyright: 2017

2014

46.5% 44.2% 26.8% 17.5% 12.5% 14.3% 12.1% 8.7% 6.1%

2015

49.2% 44.8% 23.4% 17.0% 12.8% 13.8% 12.2% 9.4% 6.1%

2016

46.8% 46.7% 27.0% 15.8% 14.8% 13.4% 13.1% 11.3% 5.0%

Cross-Channel Shopping for Pet Products, 2016

DISCOUNT STORES

ONLINE

OTHER PET SUPER VETERIN- WAREHOUSE PETSMART/

STORES MARKETS ARIANS CLUBS

PETCO

DISCOUNT STORES ONLINE OTHER PET STORES SUPERMARKETS VETERINARIANS WAREHOUSE CLUB PETSMART/PETCO

25%

23%

26%

28%

32%

25%

10%

18%

11%

23%

13%

16%

12%

24%

13%

23%

15%

16%

44%

44%

40%

49%

45%

42%

14%

27%

21%

14%

15%

20%

16%

15%

14%

13%

15%

15%

43%

67%

51%

43%

68%

53%

Source: Simmons Market Research National Consumer Surveys. Copyright: 2017

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download