NOTES ON MARKETING STRATEGY

NOTES ON MARKETING STRATEGY

Marketing Strategy: Should include a mission statement, objectives, and focused strategy aimed at our intended audience.

Include a Specific Market Plan: Planning is about the results, and our plan must be measured by the results it produces.

The implementation of our plan must be more than the sum of our gung-ho rhetoric and cumulative enthusiasm.

We should build a plan full of specific, measurable, and concrete ideas that can be tracked and followed up on.

How do we prove that our marketing is truly effective?

E-mail marketing has proved a very effective means of generating widespread awareness.

Should we use online marketing as a means of creating awareness of our project?

Should we provide a campaign with unique exposure to the target audience, and create a special buzz.

Should we stress the possible changes in a person's awareness of religion, God, and the afterlife after viewing our video?

Should we use postcards instead of letters to communicate with people?

Will our video make the targeted audience feel more relaxed and empowered about God and the afterlife?

We must have a clear mission statement, and use plain words to communicate what we are about, to people who have never heard of us.

Our marketing plan must garner attention by catching people's eye, and it must be cheap due to our limited budget.

Good strategy begins with identifying our goals and stating our objectives.

Would a well-written newsletter, crammed with pertinent facts about our project and its stated objectives be sufficient?

Should communicating news and information about the round table participants be part of our marketing? How can we tie our video into current events to ensure its relevance to the viewers? Are we clear as to what the purpose of our video is?

Do we have the expertise to answer questions?

Do we have the budget to supply the materials needed to answer those questions?

Should make list of organizations that support us, government agencies, libraries etc.

We must stay focused on our targeted audience, and make sure that everything we write reflects that fact.

We could generate small posters on our home computers, and post them on free community boards within a few miles of our homes.

Could possible solicit for volunteers at the same time?

Step into the mind and the shoes of the person reading your copy. Everything you write should be designed to meet their needs, wishes, desires, hopes, fears, and dreams.

1. Keep it simple. Do not use language or sentence structure any more

complicated than you would use in conversation with someone over dinner.

2. Benefits, benefits, benefits. You must focus on the benefits of what you are

offering, rather than the product or service. When you buy a new hi-fi, you're probably not interested in how it was made or how many wires it has (the product) You're interested in how it will sound (the benefit) If you buy a new chair, you don't really care if it took three years for a man in China to make it (the product) You're interested in how comfortable it's going to be (the benefit) So all of your copy should focus on the benefits.

3. Remember the magic word ? YOU. By continuing to use the word `you' in

your copy, you are forcing yourself to have a personal conversation with the person reading it.

4. AIDA Follow this classic rule of copy writing and you cannot go too wrong. AIDA

stands for Attention Interest Desire Action

All of your copy, whether it is a letter, brochure, or email, should follow this simple process. First, you need to get their attention ? this normally happens in a headline. Then create some interest. You then need to turn the interest into a real desire for your product or service. All of which is useless if the reader does not take action. So make it very clear what action people need to take

Information Package

This should include a mission statement, objectives, and anticipated results.

The aim is to provide an information package that is geared to the targeted audience.

Short synopsis of each religions perception on the subject matter.

Plan should be full of specific, measurable, and concrete ideas, capable of being tracked and followed up.

Brevity may be the most important factor in capturing people's interest.

Focus on the audience we are trying to reach and the results should speak for themselves.

Have addresses: who to call and talking points.

The presentation will include a review of the video and discussion of how those principles and processes may apply to a person's worldview.

Describe the latest information regarding trends that impact on people's self-perceptions, moral views, faith practices, and religious beliefs.

How do we go about implementing an effective worldview development process in regards biblical theories?

What it means to be a moral person from a Christian/Muslim/Jew/Aboriginal point of view.

What sources of insight and authority different religions use in making moral decisions in regards to God and the afterlife?

Can believers and non-believers agree on moral values, as being sufficient to gain entry to Heaven?

How do we develop a focused message that participants will be able to embrace?

How do we help participants access their own tendencies and feelings about their own perceptions of God and Heaven?

Should we touch on self-enquiry, a contemporary approach that investigates the question. Who am I?

What or who is at the centre? Above information gleaned from internet Roger

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