What’s Inside? - Coos Bay Downtown Association

What's Inside?

Committee Update

SBDC Monthly Update

Member Spotlight: OneMain Financial

Downtown Calendar

Business Tip: Social Media and Marketing Gold Member Events Monthly Favorites

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MARCH 2017

Farewell and Good Luck Connie!!

The CBDA would like to wish our CBDA President, Connie Stopher, farewell and good luck on her new adventure in Idaho! Connie will be missed by all of us on the South Coast but we know she will continue to help communities, like ours, grow and succeed! Good Luck CONNIE from all of us at the CBDA!

Stay up to date with what's happening in Downtown Coos Bay by visiting our website at or following us on Facebook and Instagram (@downtowncoosbay)

Connie Stopher

Executive Director, Elizabeth-Claire "EC"

Knox

CBDA Committee Updates 2017!

We are seeking individuals who are passionate about downtown and want downtown Coos Bay to be the place to SHOP, EAT, MINGLE, AND EXPLORE! If that sounds like you, then you might be the right person to join one of our 4 committees; Promotions, Design, Organization, or Economic Vitality! All of our committee meetings are open to the public and we welcome anyone with great motivation and passion! Check out the committees and their meeting times below and be sure to join us!

Promotions Committee? Committee Chair: Beth Clarkson and Jeremy Hill-Marshall Objective? Promotes downtown Coos Bay as the place to shop, eat, mingle, and explore. Meetings are held every Tuesday at So It Goes Coffeehouse at 7:45am.

Organization Committee- Committee Chair: Beth Clarkson Objective? Ensures sustainability of the CBDA. Meetings are held every 3rd Thursday in the CBDA Office at 12:00pm (bring your lunch).

Design Committee? Committee Chair: Doug Woolsey Objective? Preserve and enhance downtown Coos Bay's buildings, landmarks, and public spaces. Meetings TBA

Economic Vitality - Committee Chair: Andrew Gordon Objective? Promote vibrancy and prosperity in the downtown core through business development and to build downtown Coos Bay's economic base to strengthen investment. Meetings TBA.

If you are interested in volunteering please let us know by emailing EC Knox at info@

Applications Coming This Month!

2017 Downtown Coos Bay Farmers Market Applications will be available this month! Be sure to check our website, , for updates! The first market of the 2017 season will be May 3!

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MARCH 2017

Member Spotlight: HighRoad Wealth Advisors

Every month, the Coos Bay Downtown Association turns the spotlight to one of our CBDA members. This month's spotlight is on Monie Frost the Branch Manager at OneMain Finan-

cial, located at 10 S 4th St, Coos Bay, OR 97420 . Visit their website at

Tell us about your business. OneMain provides loans and other credit-related products to more than 10 million customers in 44 states. For more than 100 years, we've provided the personal lending products our customers need when they need them.

How long have you been operating downtown? We have been in downtown Coos Bay since 2005 operating as American General and Springleaf Financial until October 2016 when the name was changed to OneMain.

How long have you been a Coos Bay Downtown Association member? We have been a member of the Downtown Association since 2010.

Why are you a downtown association member? We are members because we are all part of this close knit community in which we live. Being involved in the heart of our downtown area in Coos Bay allows us to impact the lives of community members and business owners every day. We can give back to our local community and help individuals meet their financial needs while networking with other local businesses to help serve their customers as well.

What is your favorite place downtown? My favorite place downtown is Little Italy ? LOVE the food!!

Do you have any advice for new business owners? My best advice for new business owners in the area would be NETWORK with other businesses. Join the Downtown Association, attend the functions, meet your peers and share what your business has to offer in this wonderful community.

When you are not working, where in Coos Bay do you like to spend your time? When I am not working, I love to spend my time exploring our beaches and trails along Cape Arago Highway. We live in a Hiker's Disneyland and I'm always up for a Coos Bay Adventure!

Thank you Monie Frost and OneMain!

If you are a member of the CBDA and are interested in being highlighted or nominating another member for the spotlight, please contact our office at info@.

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MARCH 2017

Business Tip: Integrating Social Media and

Email Marketing at Your Local Business

Source:

form to collect more email addresses, and your emails

Using social media and email marketing together offer an opportunity to promote your social media

can help you maximize your business' online commu- page.

nication. Social media and email marketing have different audiences and strengths, and both provide a unique way for you to engage with your community. What are

Using them in conjunction is great way to get the right news out about your business to the right people. Talk about a win-win!

their strengths?

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Email marketing is about updates

At Main Street Hub, our mission is to help local

Email marketing is a one-way communication businesses and their customers discover community.

channel suited to providing your customers weekly up- For more resources like this, click here.

dates that are personalized to them. You can reach out

to a large amount of people and give them your impor-

tant information all at the same time.

Social media is about relationships

Social media is a dialogue. It gives customers an opportunity to interact with your business and your content in a personal way. By reaching out to and engaging your existing and potential customers across your social channels, you can start conversations, create relationships and gain customer loyalty.

What is their audience?

Email marketing reaches a targeted list

When you utilize email marketing for your business, you can reach targeted customers--people on your subscription list and others who have asked to be included when you send out news and updates. Mostly, your email audience is made up of people who have already expressed interest in your business, as well as existing and loyal customers.

Social media has a wider reach

Social media gives you the opportunity to reach the people you hope to add to your email lists. You can use social channels to reach out to more people from differing backgrounds, interests and locations to try to expand your customer base.

Utilizing both email marketing and social media to market your business can ensure that your business is at the top of your customers' minds, inboxes, and newsfeeds. Additionally, social media provides a plat-

#downtowncoosbay #coosbay

#mycoosbay

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MARCH 2017

CBDA Monthly Favorites!

We want to share with you, some of our favorite things that you may find beneficial in our everyday business. We hope you can find them interesting!

"Small Business is not small. It's huge." The Small Business Revolution

Watch full documentary about the Small Business Revolution across America at



Want to know where we get our

fun graphics? Check out

Canva is a free tool with easy-to-use features and functionality that you can use to create a variety of marketing materials from pre-sized social media images and headers,

posters, documents, presentations, invitations, ads, and more!!

We have found it to be beneficial in our every-

day work. Check out our Wayfinding Event Calendar, we used Canva to design it!

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