Selling and Fulfillment Solutions Using Commerce and IBM …

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Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management

Sterling Commerce integration with WebSphere Commerce

Business scenarios based on latest feature pack

Sterling Commerce business solution

redbooks

Charlton Lee Yumman Chan Feras Dawisha

Sankar Kalla Brenda Lam Bhavin M. Majithia Craig Oakley Pankajkumar H. Patel

International Technical Support Organization Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management June 2011

SG24-7930-00

Note: Before using this information and the product it supports, read the information in "Notices" on page ix.

First Edition (June 2011) This edition applies to WebSphere Commerce Version 7 Feature Pack 2, Sterling Order Management, Sterling Distributed Order Management. ? Copyright International Business Machines Corporation 2011. All rights reserved. Note to U.S. Government Users Restricted Rights -- Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

Contents

Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi The team who wrote this book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi Now you can become a published author, too! . . . . . . . . . . . . . . . . . . . . . . . . xiii Comments welcome. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiv Stay connected to IBM Redbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiv

Chapter 1. Introduction and product overview . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Sterling Order Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

1.1.1 Improved supply chain efficiencies and revenue growth. . . . . . . . . . . 2 1.1.2 What Sterling Order Management can do to address the unique

concerns of today's advanced order and fulfillment processes . . . . . 2 1.1.3 How Sterling Order Management can help you achieve cross-channel

excellence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.2 Sterling Distributed Order Management . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

1.2.1 Sourcing and scheduling orders intelligently (and globally) . . . . . . . . 4 1.2.2 Managing and coordinating customized fulfillment processes . . . . . . 5 1.2.3 Flawlessly executing beyond the four walls . . . . . . . . . . . . . . . . . . . . 6 1.2.4 Providing a single source of order information . . . . . . . . . . . . . . . . . . 6 1.2.5 IBM Sterling Distributed Order Management module capabilities. . . . 6 1.3 IBM Sterling Global Inventory Visibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1.3.1 Global business advantages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1.3.2 Advanced inventory control system . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1.3.3 Monitoring inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1.4 WebSphere Commerce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 1.4.1 Support for multiple business models . . . . . . . . . . . . . . . . . . . . . . . . . 9 1.4.2 Allows creation of custom sites for specific customers and downstream

partners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 1.4.3 Deploying a single, consolidated platform for e-commerce . . . . . . . 11 1.4.4 What analysts say about WebSphere Commerce . . . . . . . . . . . . . . 11 1.4.5 Cross-channel order management . . . . . . . . . . . . . . . . . . . . . . . . . . 12 1.4.6 Social Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 1.4.7 Commerce extended sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 1.4.8 Robust B2B and B2C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 1.5 WebSphere Commerce Distributed Order Management . . . . . . . . . . . . . 16 1.6 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

? Copyright IBM Corp. 2011. All rights reserved.

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