ASSIGNMENT 2ND SEMESTER: BRAND MANAGEMENT (BM001) CHAPTERS ...

cause some competitive hiccups if Starbucks locations start selling Teavana products. Another competitive hiccup is Starbucks now has two tea brands in its portfolio. Both TAZO and Teavana are upscale tea brands competing for the same customer. One of these brands will need to be repositioned as a downscale tea brand in order to ................
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