Advertising Rates -record.com

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Classified Advertising Rates Greensboro, North Carolina | Serving the Triad

Daily

Saturday

Sunday

200 E. Market Street, Greensboro, North Carolina 27401

(336) 373-7150 or 1-800-553-6880 Ext. 7150

Advertising Website: advertising

News & Record Online:

Classified Rate Card No. C16, Effective January 1, 2016

PERSONNEL

Advertising Sales Director (336) 373-7116 (Fax 373-3481)

Bill Buschmann william.buschmann@

Advertising Department Operations Manager Keeley Duckworth

(336) 373-7360 (Fax 373-3481)

keeley.duckworth@

Digital Sales Manager (336) 373-7061 (Fax 373-3481)

Nicole Murn nicole.murn@

Regional Sales Operations Manager (336) 373.7045 (Fax 373-7152)

Sheryl Elms sheryl.elms@

Major Accounts Sales Manager (336) 691-5080 (Fax 373-7137)

David Perkins david.perkins@

Local Retail Manager (336) 373-7364 (Fax 373-3481)

Terry Mink terry.mink@

Automotive & Retail Sales Manager (336) 373-7104 (Fax 373-3481)

Karen Cates karen.cates@

Regional Call Center & Recruitment Manager

Melanie Armino

(336) 373-7306 (Fax 373-3481)

melanie.armino@

Rockingham Sales Manager

Karl Miller

(336) 627-1781 ext. 6133 (Fax 342-2513) karl.miller@

Preprint Coordinator (336) 373-7167 (Fax 412-5918)

Cindy Clark cindy.clark@

Other Important Numbers

Credit Manager (336) 373-7287 (Fax 373-7269)

COMMISSIONS/TERMS OF PAYMENT

Herein The News & Record is defined as the "Publisher." The Classified Advertising Rates set forth herein apply to commercial and private party advertisers located within the News & Record circulation area.

a. Notwithstanding anything contained herein, Publisher may, at any time, including with regard to advertising placed by contract, condition the placement of advertising on Publisher's collection of a cash-in-advance payment for the full amount of such advertising prior to scheduling any advertisement(s) for publication. Any advertiser or agency submitting advertising for placement on open account credit, which shall include advertising placed subject to a contract not payable in full, in advance, must be accompanied by a completed News & Record credit application. Any credit request must be approved by the Publisher before any advertisement will be scheduled for publication. If credit is extended by Publisher, the subsequent placement of advertising by advertiser and/or agency constitutes such advertiser and/or agency's agreement to Publisher's credit terms and conditions, which shall include, but not be limited to, the following: unless otherwise specified by Publisher, bills are generated on the first of each month for previous month's charges and payment shall be due on or before the 25th day of the month referred to as "Billing Date" on the statement for such charges. Bills are due upon receipt and are considered accurate unless notification is received no later than 30 days following the date of the statement. In case of billing disputes, extensions of time for payment of disputed amount only, may be allowed. You will, however, be responsible for all other outstanding balances in full by the 25th of the month following the date of statement. Should legal action be required to collect any past-due balance, the advertiser and/or agency shall pay all costs including attorney's fees.

b. There shall be added to any charges, amounts equal to any taxes, however designated, levied or based on such charges or on the publication of advertisements, including state and local privilege, or excise taxes based on gross revenue, and any taxes or amount in lieu thereof paid or payable by Publisher in respect of foregoing, exclusive however, of any taxes based on net income.

c. Each insertion order is not considered accepted by the Publisher until approval is given for that insertion order by the Publisher's credit office. No advertisement shall be considered accepted by Publisher until published. Any advertisement is subject upon submission to all applicable Contract & Copy Regulations (see page 6).

1 | THE 2016 NEWS & RECORD CLASSIFIED ADVERTISING RATES

YOUR PARTNERS IN BUSINESS

Design Services

News & Record Interactive

Our award-winning Ad Designers can design specs or finished layouts for one advertisement or an entire campaign. While most services are free, there are reasonable charges for original art and logo designs. Contact your account executive for more information.

Photography

The News & Record's Special Sections department can arrange photo shoots for advertisers at reasonable rates. Costs include studio or location, scanning and processing. Contact your account executive for pricing.

Promotions

The News & Record can help your advertising campaigns come to life! Consult with your account executive for event opportunities, promotional ideas and much more.

Our interactive division offers the web products and consultative services you need to get a competitive advantage online. Advertising options include large format and rich media positions on as well as , our arts and entertainment site. Our classified portals - , , and - offer the most comprehensive and active marketplaces for buyers and sellers to connect in our region. Our ad marketplace - - provides a one-stop shopping environment for consumers to search for your products and services in the most convenient way online. However, we go beyond simply offering targeted advertising solutions online. In an effort to be your web solution partner, we also offer many website services such as email marketing and search engine marketing - to help your business directly maximize the online channel for your customers. As more and more local consumers use the Internet for everything from researching products to making the purchase, we stand ready to help your business get your share of the pie.

Co-op Services

Proof of Publication

Our account executives can help you locate unused co-op dollars by contacting vendors and obtaining information on allowances and program requirements.

Marketing Services

The News & Record's Marketing Department offers a wealth of research resources, including Scarborough and Piedmont Opinion Survey, aimed at helping you gain a better understanding of our marketplace. Available data includes media reach, demographics and lifestyles, zip code information, retailers' and shopping centers' shares of market, co-op information, maps and consultation. Please contact your account executive for more information.

Electronic Ad Delivery We require that you send us your ad in Acrobat PDF file format. Adsend - you can use AP AdSend to transmit ads to our facility. There is a per-ad fee. Acrobat PDF file format is used.

Call 1-800-2-ADSEND for more information. Our adsend code is NCGRE.

Internet delivery is available through or There is a per-ad fee.

E-mail - send your ad in Acrobat PDF format to ads@

For more information visit our web site at advertising/then click on adpost or call 336-373-7166

The News & Record's method for proof of publication is the BH Media ETearsheet system (or any other designated system). The News & Record does not provide hard copy tearsheets free of charge. The advertiser agrees to accept News & Record electronic tearsheet as proof of publication and services rendered for all ads that run in the News & Record and any of its publication.

Advertisers may view and download pages displaying their advertisements on the day of publication by logging into the News & Record's secure E-sheet site at .

TriadCareers

Fill your open positions quickly with qualified candidates through TriadCareers. TriadCareers targets job seekers with TriadCareers Sunday, a section in the Sunday paper; TriadCareers Online at ; and TriadCareers Employment Fairs held annually and supplemented with a special section. Contact TriadCareers at (336) 373-7306.

AdExpress AdExpress is the News & Record's on-line ad order entry site. This site offers you the convenience of placing your liner ads 7 days a week, 24 hours a day. The site provides a way for you to format, and schedule and price your ads when it is convenient for you and your business. You have the opportunity to see how your ad will publish before it is printed in the newspaper, view account information and ad history. It also contains helpful tips on how to make your ads more effective and gives you up-todate information on deadlines and special offers. You can reach the site at: AdExpress located on or call 336-373-5792.

THE 2016 NEWS & RECORD CLASSIFIED ADVERTISING RATES | 2

CLASSIFIED ADVERTISING

The marketplace for commercial and private party advertisers looking for fast results in marketing their goods and services. All rates are net.

READERSHIP

Readership**

Daily

129,683

Sunday

205,037

**Readership Source: Scarborough Research, March 2015 (Readership based on one ad insertion)

SPECIAL DISTRIBUTION DAYS

The biggest shopping days of the year are a perfect time to advertise. On these dates we deliver to every carrier home delivery subscriber regardless of subscription type.

Sunday rates and preprint quantities apply.

The Special Distribution Days are:

Friday

4/15/2016

Discover the Triad

Thursday

11/24/16

*Thanksgiving

*To meet reader demand and support one of the biggest shopping days of the year, we require full distribution quantities for Thanksgiving Day inserts.

MECHANICAL REQUIREMENTS

Classified full page measures 9.889" x 21.5" Depth of column is 21.5" Number of columns to a page is 6.

Column widths: 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

Inches 1.556 3.22 4.889 6.556 8.22 9.889

? Maximum depth for any ad running in a standard section is 19". Any ad deeper than 19" will be charged at the full depth of 21.5"

? Gutter charged as one full column.

Black and White Offset: 85 line screen, right reading, emulsion down. Color Process: 100 line screen, CMYK (cyan, magenta, yellow, black)

Display Ads

Classified display ads are sold by the column-inch. Multiply the number of columns by the depth in inches to figure out your column inches (e.g. 2 col. x 3" = 6 column inches). Display ads must be at least an inch in depth for each column wide.

Line Ads

The column width for line ads is the same as those for classified display ads. There are 10 lines per column inch of depth.

CLASSIFIED CLOSING TIMES Please note, these schedules are subject to change during peak holiday periods. Call 336-373-SELL(7355) or 1-800-553-6880 ext. 2

Run Date Monday Tuesday Wednesday Thursday Friday Saturday

In-Column Deadline Friday, 4 pm Monday, 3 pm Tuesday, 3 pm Wednesday, 3 pm Thursday, 3 pm Friday, 3 pm

Display Deadline Thursday, 5 pm Friday, 5 pm Monday, 12 noon Monday, 5 pm Tuesday, 5 pm Wednesday, 5 pm

Run Date Saturday Automotive Sunday Sunday Real Estate Sunday Employment

In-Column Deadline Friday, 3 pm Friday, 4 pm Friday, 4 pm Friday, 4pm

Display Deadline Wednesday, 5 pm Thursday, 12 noon Thursday, 12 noon Thursday, 2 pm

FAX deadline 1 pm Monday-Friday. Cash in advance ad deadlines are 1 pm the day of deadline rather than 5 pm.

3 | THE 2016 NEWS & RECORD CLASSIFIED ADVERTISING RATES

CLASSIFIED ADVERTISING

OPEN RATES

Consecutive Week Discount

In-Column Advertising per line Rates - Black & White

Weeks

% Discount

Lines 20+ lines 10 to 19 lines

3 to 9 lines

Mon.-Tues. $5.58 $5.97

$6.37

Wed.-Fri. $6.23 $6.66

$7.10

Sat. $6.57 $7.03

$7.49

Sun. $7.23 $7.73

$8.24

52 Weeks 26 Weeks 13 Weeks 8 Weeks

20% 15% 10% 7.5%

Classified Display (6 column) - Black & White

Mon.-Tues.

Wed.-Fri. Sat. Sun.

Per column-inch

$76.76

$85.60 $90.32 $99.38

In-column ads must be a minimum of 3 lines.

Display ads must be a minimum of 2 inches depth in 1/4 inch increments.

All ads include exposure on our mobile site for the duration of your print ad.

BASE RATES - COLOR

1/4 page or less

$840

Over 1/4 up to 1/2 page $1,040

4 Weeks

5%

Repeat the same ad over consecutive weeks and receive the above discount

on each ad. Ad content may be changed once every four weeks. Be sure to deduct your spending based contract, and frequency discounts from these rates. Modular ad size discounts do not apply to color.



Run your News & Record print ad online at

30 days

$53.20 per in-column liner ad

7 days

$20.00 per in-column liner ad; $12.50 per display ad

Over 1/2 page

$1,240

GENERAL AGENCY COMMISSIONABLE RATES

Modular Ad Size Discount

Minimum Ad Size

Full page Half page 1/4 page 1/8 page 1/16 page Under 1/16 page

% Discount

25% 20% 15% 10% 7.5% 5%

General agency rates apply to non-contract advertising placed by and billed to recognized agencies who have client authorization on file and are subject to a 15% agency commission. Also applicable for advertisers

located outside of the News & Record distribution area.

3 line minimum per line

Mon.-Tues. Wed.-Fri. Sat.

$10.12

$11.25 $11.81

Sun. $13.25

per column-inch $137.78

$153.10 $160.75 $180.15

These discounts apply on accepted modular ad sizes as indicated on the modular ad size chart on the next page.

OTHER RATES

Spending Based Discount

Level

1 2 3 4 5 6 7 8 9 10 11 12

Minimum Annual Spending $2,500 $3,000 $3,600 $4,320 $5,180 $6,220 $7,460 $8,950 $10,700 $12,800

$15,400 $18,500

Discount

5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16%

Level

13 14 15 16 17 18 19 20 21 22 23 24 25

Minimum Annual Spending

$22,200 $26,600 $31,900 $38,300 $46,000 $55,200 $66,200 $79,400 $95,300 $114,000 $137,000 $164,000 $197,000

FREQUENCY DISCOUNTS

Discount

17% 18% 19% 20% 21% 22% 23% 24% 25% 26% 27% 28% 29%

Monday/Tuesday Full Page Special

Page Rate

$2,400

Full Color

$595

One Color

$340

Run a full page ad on Monday or Tuesday and receive the above discounted net rates.

Legal Advertising

This category includes divorce proceedings, foreclosures, and other legal advertisements. All rates are net and non-commissionable.

Per line Per classified inch

$3.38 $46.18

Affidavits

$7.50 each

Two FREE affidavits when legal advertising is placed through the News & Record's online placement channel, AdExpress. Call 336-373-7053 for more information.

Notice to Creditors using the News & Record template (includes 1 affidavit that must be prepaid): up to 23 lines is $100.00

To achieve maximum exposure, purchase your advertising as a campaign. Not only will you realize better results from your newspaper program, you will also maximize your investment by paying less per ad.

Multi-Insertion Discount - within 7 days

Number of Insertions % Discount

7

30%

6

25%

5

20%

4

15%

3

10%

2

5%

Repeat the same ad in any 7 consecutive day period and receive the above discount on each ad.

Obituaries and "In Memory" The News & Record publishes basic obituaries at no charge. Obituaries with information beyond the basic information are charged $0.50 per word and $55 to $65 setup fee (depending on the length of the obituary), which includes placement of the notice online at news- and a keepsake. Photos cost $25.00 in addition to the obit cost. Icons are an additional $10.00; American Flags are free for Veterans.

In memoriam messages can be placed to remember birthdays, wedding anniversaries, death anniversaries, holidays, or any special day for the departed. In memoriam notices publish with or without a photo and are accepted on a prepaid basis. Call 336-373-7072 to get a quote.

THE 2016 NEWS & RECORD CLASSIFIED ADVERTISING RATES | 4

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