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Figure 1: Research Model

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Table 1: Survey Items

|Trust in Online Game Websites |Adapted from Koufaris and Hampton-Sosa [2004] |

|Trust1 |Online game website is trustworthy. |

|Trust2 |I believe in the information that online game website provides. |

|Trust3 |Online game website does what it says. |

|Attitude toward Playing Online Games |Adapted from Agarwal and Prasad [1999] |

|Attitude1 |It is a lot of fun to play online games. |

|Attitude2 |I like to play online games. |

|Attitude3 |Playing online games is attractive. |

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REFERENCES

Agarwal, R. and E. Karahanna, “Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage,” MIS Quarterly, Vol. 24, No. 4:665-694, 2000.

Agarwal, R. and J. Prasad, “Are Individual Differences Germane to the Acceptance of New Information Technologies?” Decision Science, Vol. 30, No. 2:361-391, 1999.

Ahuja, M.K. and J.B. Thatcher, “Moving beyond Intentions and toward the Theory of Trying: Effects of Work Environment and Gender on Post-Adoption Information Technology Use,” MIS Quarterly, Vol. 29, No. 3:427-459, 2005.

Ajzen, I. and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, NJ, Englewood Cliffs: Prentice-Hall, 1980.

Barclay, D., C. Higgins, and R. Thompson, “The Partial Least Squares Approach to Causal Modeling: Personal Computer Adoption and Use as an Illustration,” Technology Study, Vol. 2:285-309, 1995.

Bart, Y., V. Shankar, F. Sultan, and G.L. Urban, “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, Vol. 69, No. 4:133-152, 2005.

Benson, J. and D. Hocevar, “The Impact of Item Phrasing on the Validity of Attitude Scales on Elementary School Children,” Journal of Educational Measurement, Vol. 22, No. 3:231-240, 1985.

Blakney, V.L. and W. Sekely, “Retail Attributes: Influence on Shopping Mode Choice Behavior,” Journal of Managerial Issues, Vol. 6, No. 1:101-118, 1994.

Brown, S.A. and V. Venkatesh, “Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle,” MIS Quarterly, Vol. 29, No. 3:399-426, 2005.

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Trust in Online Game Websites

Attitude toward Playing Online Games

Online Gaming Enjoyment

Subjective Norms

Intention to Play Online Games

H2

H3

H4

H5

H6

Theory of Reasoned Action

H1

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