2019 National Direct Agricultural Marketing Summit Donald ...

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2019 National Direct Agricultural Marketing Summit Donald E. Stephens Convention Center Rosemont, Illinois October 7 ? 9, 2019

MONDAY - October 7th

Pre-Conference Workshop Sessions

AGENDA

Convention Center (DES) North Ballroom

8:00 a.m. ? 5:00 p.m. Grower Produce Safety Alliance Training (FSMA), hosted by Illinois Farm Bureau (limited seating- registration required- CAP 35)

9:30 a.m. ? 4:30 p.m. Farmers Market Workshop- Emerging Issues Panel and Regional Networking, hosted by Farmers Market Coalition

1:00 p.m. ? 5:00 p.m. Farmers Market and Local Food Promotion Program (FMLFPP) Peer-toPeer Learning Session, hosted by USDA Agricultural Marketing Service

1:30 p.m. ? 4:30 p.m. MarketMaker State Partners Networking Meeting

9:30 a.m. ? 5:00 p.m. USDA AMS/FMC combined workshop. Attendees will attend Farmers Market Workshop in the morning and the Farmers Market Local Food Promotion Program (FMLFPP) technical assistance for the Afternoon session.

1:00 Summit Registration Opens

Convention Center (DES) North Ballroom (2nd floor)

5:30 p.m.

Posters set up for attendee viewing. Authors not present.

6:00 p.m. ? 7:30 p.m. Welcome Reception

Convention Center (DES) North Ballroom

Welcoming Remarks ? Convening organizations.



TUESDAY - October 8th

Convention Center (DES) North Ballroom

8:00 a.m. Registration (registration table open until 3:30 p.m.)

**Curbside consulting is available, check out consultant profiles and confirm your time throughout Tuesday and Wednesday morning**

9:00 a.m.

USDA Welcome and Summit Introduction Invited- Director Sullivan Welcome Illinois Farm Bureau Representative and USDA Representative Remarks

10:00 a.m. Networking Break

10:15 a.m.

Opening Plenary Session "Business Planning and Success Stories Across the Food Value Chain" Gary Matteson, Vice President Farm Credit Council (Moderating) ? Enhancing Value Through Vertical Integration ? Providing Business Basics ? Performance Metrics Needed to Measure Success ? Marketing to Your Target Market

11:30 a.m.

Summit Networking Lunch Raghela Scavuzzo, Local Foods Program Manager ? Illinois Farm Bureau Courtney Long, Food Systems Program Coordinator- Iowa State University ? Moderating discussion Table Topics and Common Goals

1:00 p.m. 1:45 p.m.

Concurrent Break-Out Sessions (Track Session 1) 1. Technology and Innovation 2. Community Impact 3. Business Development 4. Feasibility 5. Direct to Consumer 6. Institutional Sales 7. Training and Public Services 8. Resilience

Networking Break

** Curbside consulting will offer participants an opportunity to schedule an appointment for 30-minute to hour slots to receive technical assistance.



2:00 p.m.

Concurrent Break-Out Sessions (Track Session 2) 1. Technology and Innovation 2. Community Impact 3. Business Development 4. Feasibility 5. Direct to Consumer 6. Institutional Sales 7. Training and Public Services 8. Resilience

2:45 p.m. Networking Break includes Poster Session - Authors present at their posters

3:15 p.m.

Concurrent Break-Out Sessions (Track Session 3) 1. Technology and Innovation 2. Community Impact 3. Business Development 4. Feasibility 5. Direct to Consumer 6. Institutional Sales 7. Training and Public Services 8. Resilience

5:30 p.m.

Summit Awards Banquet:

Embassy Suites Grand Ballroom Banquet

Farm Credit MarketMaker Innovation Award presentations

Farmers Market Coalition Gus Schumacher Award

Summit Special Recognitions

Reception & Dinner (ticket required)

WEDNESDAY - October 9th

Convention Center (DES) North Ballroom

8:30 a.m.

Plenary Session "Innovative and Successful Marketing Strategies Across the Food Value Chain" Ron Rainey, Professor and Center Director ? University of Arkansas ? Creating Markets and Capturing Value Across the Supply Chain ? Exploring Online Delivery to Grow Market Share ? Helping Farmers Gain Access to Markets



10:00 a.m. Networking Break

10:15 a.m.

"Table Topic Share-Out" Courtney Long, Program Manager ? Farm, Food & Enterprise Development Iowa State University Extension and Outreach ? Discussing Next Steps and Actions from the Summit

10:30 a.m.

Closing Plenary Session "Taking the Next Steps in Direct Marketing" Ken Keck, Director (Marketing Services Division), USDA-Agricultural Marketing Service (Moderating)- with invited panelists ? Connecting with Consumers and Storytelling ? Promoting Collaborative Value-Added Marketing Opportunities ? Expanding the Perspective of Direct Marketing

Noon

Summits Adjourn

Post Conference Tour for attendees registered for the event (ticket required).



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