Social’Media - American Legion

Social Media

Strike up social media conversa4ons, build community and strengthen your post's brand iden4ty

Social Media

Your interac4ons with members can become conversa4ons and then become your best recrui4ng tool.

l Listen and respond

l Understand your goals

l Understand your audience

l Decide on your pla4orm(s) and use them

l Determine your online `personality'

l Execute

Social Media Characteris4cs

l Par>cipa>on encourages contribu4ons from everyone blurring the line between media and audience.

l Openness encourages vo4ng, comments and the sharing of informa4on.

l Conversa>on allows you to be part of a two--way exchange of ideas and opinions.

l Community joins you with other people who share common interests, such as a love of photography, a poli4cal issue or a favorite TV show.

l Connectedness is what most kinds of social media thrive on, making use of links to other sites, resources and people.

Types of Social Media

l Blogs are perhaps the best known form of social media ---- online diaries.

l Microblogging is social networking combined with bite--sized blogging.

l Content communi>es organize and share par4cular kinds of content.

l Social networks allow you to build personal web pages then connect with friends.

l Forums are areas for online discussion, oFen around specific topics and interests.

Before you begin

Try to have one email account with one easy to remember password. You will use this e--mail address for all the mul4media accounts you use.

Try to keep one password for ALL accounts. As the day con4nues, you'll see how important this is.

Email sample: Post555@ Password sample: !Egbdf1234

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