Social’Media - American Legion
Social
Media
Strike
up
social
media
conversa4ons,
build
community
and
strengthen
your
post's
brand
iden4ty
Social
Media
Your
interac4ons
with
members
can
become
conversa4ons
and
then
become
your
best
recrui4ng
tool.
l Listen
and
respond
l Understand
your
goals
l Understand
your
audience
l Decide
on
your
pla4orm(s)
and
use
them
l Determine
your
online
`personality'
l Execute
Social
Media
Characteris4cs
l Par>cipa>on
encourages
contribu4ons
from
everyone
blurring
the
line
between
media
and
audience.
l Openness
encourages
vo4ng,
comments
and
the
sharing
of
informa4on.
l Conversa>on
allows
you
to
be
part
of
a
two--way
exchange
of
ideas
and
opinions.
l Community
joins
you
with
other
people
who
share
common
interests,
such
as
a
love
of
photography,
a
poli4cal
issue
or
a
favorite
TV
show.
l Connectedness
is
what
most
kinds
of
social
media
thrive
on,
making
use
of
links
to
other
sites,
resources
and
people.
Types
of
Social
Media
l Blogs
are
perhaps
the
best
known
form
of
social
media
----
online
diaries.
l Microblogging
is
social
networking
combined
with
bite--sized
blogging.
l Content
communi>es
organize
and
share
par4cular
kinds
of
content.
l Social
networks
allow
you
to
build
personal
web
pages
then
connect
with
friends.
l Forums
are
areas
for
online
discussion,
oFen
around
specific
topics
and
interests.
Before
you
begin
Try
to
have
one
email
account
with
one
easy
to
remember
password.
You
will
use
this
e--mail
address
for
all
the
mul4media
accounts
you
use.
Try
to
keep
one
password
for
ALL
accounts.
As
the
day
con4nues,
you'll
see
how
important
this
is.
Email
sample:
Post555@
Password
sample:
!Egbdf1234
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