Springer Nature Media Options

2019 Media Kit

LIFE SCIENCES CLINICAL MEDICINE PHYSICAL SCIENCES

Springer Nature Media Options

Influential readership and content that drives discovery.

SPRINGER NATURE............................. 2 OUR AUDIENCE & REACH.................... 3 ADVERTISING SOLUTIONS................... 4 BRANDED CONTENT & OPTIMIZED TARGETING.................... 6 PARTNER WITH US............................. 7

SPRINGER NATURE

BACK TO MENU

We're home to the world's most influential journals, including Nature which celebrates its 150th anniversary in 2019. Our dominance in scientific publishing comes from a company-wide philosophy to uphold the highest level of quality for our readers, authors and commercial partners.

ACCESS AN UNRIVALLED NETWORK OF TRUSTED SCIENTIFIC BRANDS

WE HAVE

3,000+ JOURNALS* 7 MILLION+ ARTICLES*

OUR MONTHLY ONLINE REACH

128 MILLION PAGE VIEWS** 35.4 MILLION USERS*** 71.2 MILLION SESSIONS**

WORLD RENOWEND EDITORIAL CONTENT IN ALL AREAS OF SCIENCE

LIFE SCIENCES

CLINICAL MEDICINE

PHYSICAL SCIENCES

OUR DIGITAL CONTENT IS ACCESSED BY:

99% of the Top 200 universities as ranked in Times Higher Education 2000+ hospitals/healthcare centers and medical research facilities* 91% of the Top R&D Spending Pharma Companies^ 52% of the Top R&D Spending Electronics Companies^

2 | Media Options 2019 *Publisher Data 2018 | **Google Analytics, January-June 2018 | ***These figures are a combined total of users of , link., , , and . (January-June 2018) | ^EU R&D Scoreboard 2016, Publisher Data 2018 | Reader Survey 2017; Places of Work and Key Job Titles data include select categories only.

OUR AUDIENCE & REACH

PARTNERSHIPS.

Our journals and services are used from the bench to the bedside

BACK TO MENU

RESEARCHERS

PLACES OF WORK

CLINICIANS

University Research Institute

Corporation Government

Hospital

21% 9% 5% 3%

62%

Hospital

49%

University

27%

Clinical Practice

19%

Research Institute 1%

KEY JOB TITLES

41%

Senior academic/ Department head

33% Student/Early-career

scientist

21%

VP of research/Principal investigator/Lab director

80%

Doctors/ Medical students

14%

Healthcare professional/ Clinicians

6% Clinical researcher

Media Options 2019 | 3

ADVERTISING SOLUTIONS

WHAT'S YOUR OBJECTIVE?

Where is your customer in their buying journey?

How do you measure success?

AWARENESS INTEREST

CONSIDERATION INTENT

@

EVALUATION PURCHASE

IMPRESSIONS TIME IN VIEW

REACH PAGEVIEWS

SCROLL DEPTH TIME ON SITE SOCIAL REACTIONS

& SHARES

CLICKS REGISTRATIONS QUALIFIED LEADS

4 | Media Options 2019

PARTNERSHIPS.

BACK TO MENU

Each customer's journey is unique.

Our marketing solutions can be tailored to reach your customers at any point.

How can your marketing help?

DRAW ATTENTION

Boost your message to a wide audience. Highly visual advertisements in key publications and prominent websites produce important first impressions. Complement this wide reach with more refined targeting

to reinforce to your specialized market. Create and distribute relevant content to grab more attention outside of traditional advertisements. Insert your brand into the community. Talk with your audience about their challenges rather than to them about your

product. Tell a unique story with an article or align your brand with latest content from Springer Nature.

CAPTURE ENGAGEMENT

Keep up with more captivating content! Continue an in-depth story your audience will love reading and sharing. Be a thought leader in a topic and convert customers into loyal brand advocates. Content's unrivalled

flexibility makes it a crucial component for multiple stages. No time for creating content? No problem! Our custom content team can create relevant articles

for you in a voice and style our audience already loves and engages with daily.

GENERATE ACTION

Get them clicking and responding to finalize that sale. Send an email with a strong call to action to reply. Talk to your customers directly with a webcast to answer their questions in real time. With these qualified leads, your sales team can follow up and close the deal.

DON'T KNOW WHERE TO START?

We can help you find the right marketing mix for campaigns of all sizes and budgets. Talk to us at any stage from early brainstorming to launch.

Media Options 2019 | 5

BRANDED CONTENT & OPTIMIZED TARGETING

BRANDED CONTENT

BACK TO MENU

TURN YOUR MESSAGE INTO IMMERSIVE STORIES THAT OUR READERS WILL READ, RESPECT, AND SHARE. Branded content is purpose-built by the Nature Research Custom Media team, with your full approval. Integrate your messaging into articles and story formats that our readers expect and enjoy, prominently featuring your organization as a trusted partner.

What will my branded content look like on ?

NATIVE ADVERTISING Native advertising placements can be used to promote your branded content on Nature Research journal sites. These advertising units have been carefully designed to highlight your content to our audience, without impacting their user experience. We also utilize multi-channel marketing campaigns across Springer Nature to further ensure your objectives are achieved.

See examples of native advertising

STAND OUT FROM THE CROWD WITH MARKETING THAT PROVIDES TRUE VALUE AND INSIGHT TO AN AUDIENCE.

True value for you and your audience

WHAT COMPANIES WANT TO

TALK ABOUT

WHAT AUDIENCES WANT TO HEAR

CONTENT-CENTRIC AUDIENCE-CENTRIC

Create content then Identify an audience then find an audience for it create content for them

NO AUDIENCE

MAXIMUM AUDIENCE

OPTIMIZED TARGETING

We provide unparalleled contextual targeting, native advertising, and audience segmentation across our entire web portfolio. Place your ads alongside specific articles based on any keyword selections of your choice, relevant journals, as well as user behavior.

OUR BANNER ADS CONSISTENTLY BEAT INDUSTRY BENCHMARKS FOR ENGAGEMENT*

In-View Time In-View Time > 30 Sec % Universal Interaction % Universal Interaction Time

Over 3x longer than industry average Over 4x higher than industry average Almost 2% higher than industry average Almost 2x longer than industry average

Ask about our comprehensive banner performance reports that include time-based metrics and multi-view heat maps.

6 | Media Options 2019 *Dynamic Contextual Advertising Campaign averages against MOAT All Buy Types Display Desktop Benchmarks Global October 2017- December 2017

PARTNER WITH US

PARTNERSHIPS.

BACK TO MENU

Whether you're focused on a multi-channel marketing campaign, recruiting top talent, training researchers, or promoting your organization's achievements, we are your trusted partner.

OUR AUDIENCE IS SCIENCE'S BEST AND BRIGHTEST Partner with us to:

RECRUIT TOP TALENT with job listings, advertisements across our platform, and employer profiles.

RUN CUSTOM EVENTS & CONFERENCES and establish your authority in your field of research with rmegeiomnsorable events that promote scholarly discourse.

OUR EDITORIAL TEAM IS WORLD RENOWNED

Work with them for: regions



science... wherever you are.

AwenllEansglliinshkslatongloucaagSlelPwaneOgbusNiatgeeShwiOgehbRlsiigSthestHi.nIgPsomoef osfptheecbieastlrleysecarochminmthiesAssiiao-Pnaecidccreoginonteasnt to reinforce your commitment to a technological

advance, therapeutic area, or scientific field.



science... wherever you are.

Dedicated to the deCveUlopSmTeOnt Mof mMediEcaDl cIoAmm&unPicUatiBonLsIinStHheISNpaGnisthwo-wacnwdr.anPafottrutureegnausegsiaea-.cgoimng content that tells your story across multiple platforms speaking markets oifnEcurloupde ainndgLpatirninAtm,edriciga aitsawle,llsaos octhiaerlnmone-Ednigalis,ha-snpedaklinivgemaervkeetsnts & broadcasts.

AinnEEunrgolpiseh. language website highlighting some of the best research in the Asia-Paci c region as well as links to local language websites.

nchina

RESEARCHER SERVICES to buwiwldw.nypoguibrertoeaammeri'csa.scokmills and understanding of today's academic landscape NMaatiunrleanCdhiCnhainisadiendwsiccaiiettenhdcettoarnhadigicnhliliningihcgatilnamgnethddeicbisneees.trErvevseiercayrecmshobnbetiyhngooupruroerdduietcoderdsitsiunorHrvesoyntghKe oscnigenatnidc

literature to identify the best recently published papers, from China, and provide engaging Dsheodritcastuemd mtoatrhiees.development of medical communications in the Spanish- and Portuguesespeaking markets of Europe and Latin America as well as other non-English-speaking markets

in Europe.

OUR TRULY GLOBAL OFFERINGS INCLUDwEwwD.oAmT/nEindDia REGIONAL WEBSITES

Nature India is a showcase of the best of Indian science and not a peewr-wrewvi.enwaetudrjeo.ucronmal/.nchina

However, as a resource for authors and referees interested in publishing with other Nature titles, Nthaetu'LreinCkhsionna Nisadteudreic' abtoexd ptooihnitgshtloigihntfionrgmtahteiobnesatprpeesaerairncgheblseeinwghperreodouncnedatuinreH.coonmg.Kong and

Mainland China in science and clinical medicine. Every month our editors survey the scientiLoc cal language websites in:

literature to identify the best recently published papers, from China, and provide engaging

short summaries.

(English and Arabiwcw)w.nmiddle?ast Japanese

Nature Middle East is a free portal for scienti c and medical research iwn wthwe A.nraatbuirce-s.pceoamk/ingin?dia

Middle East, covering a diverse group of 18 nations. e site has a broad scope that caters for

Nscaietunrtei Icndaniadims aedshicoawl rceasseeaorcfhtehres batesatllolfevInelds,iafnrosmciestnucdeeanntsdtnooptoastp-deoerc-troervailefwelelodwjosutornparli.ncip?al

Hinovwesetvigear,toarssa. NreastouurrecMe fiodrdaleuEthaosrtspaunbdlisrhefeesraeretsicinletserienstEendgilnishpuabnldishAirnagbiwc,itihncoltuhdeirnNg aretusereartcithles, thhiegh'Lliinghktsso, nneNwastaunred' bfeoaxtuproeisn, tasntoinitnefroarcmtivaetiobnlogap, jpoebarviancganelcsieews hanerdelooncanl aetvuernet.cs.om.

Korean

Simplified CShiginnuepsteo the free weekly podcast, featuring interviews

with the scientists behind the research, and contributions from Nature's top team of editors and journalists.

nmiddleast

nature/podcast

140Nature Middle

Middle East is East, covering

a a

fdreiveeprsoertgarlo1fuo5pr s0ocfiT1en8Htni actAioaNnnsd.NmIeeVdsiciEtaelRhreaSsseAaarbcRrhoYaind

OtshceoFpAeNrtahbAaictT-csapUteearRskifEonrg

Sign up to the free weekly podcast, featuring interviews

scienti c and medical researchers CataloginueveLasytoiguta.itnodrds.1N40ature Middle East

apBtuaebllliplsehvaeerslsta, rfortoifcmlaessmtiundaEejnnotgsrlitsomhpaoonsmdt-dAeorncatbtoircia,nlinfeSclllTouwdEisMntgo

rppersuienabcrilcpihsalh2i5n/09g/2,01a4s1w2:1e2247c52e_Nlaeturebpwforrdaociatmstht eadtN_hTgauebrtesu_oVcr1uei.ien'sdnndttdo1isbptsrteebaeamhkiniondfgethdseitcoreiressenaantrdicfhijoc, uarnrnedascleiosnatstr.rcibhutions

highlights, news and features, an inatnerdacativwe ablrodg,wjobinvnacianngciesscainednloccealneveewntss. coverage published by Nature since its launch in 1869. Landmark

discoveries, commentaries and history will be spotlighted by high profile coverage content across our

platforms. Don't miss the opportunity to mark this science ncaotmurme.cuonmic/anatitounrem/pioledcsatostne.

140

Catalogue Layout.indd 140

24752_Nature podcast ad_Tube_V1.indd 1

25/09/2014 12:12

Media Options 2019 | 7

BACK TO MENU

Contact us

For more information on advertising opportunities, contact your Account Manager or our Sales Operations Team.

advertising@ (US): +1 (212) 726 9682 (EU): +44 (0) 20 7843 4960

VISIT OUR DEDICATED WEBSITE FOR ADVERTISING CLIENTS: PARTNERSHIPS.

A64046

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download