Starbucks Coffee Company
Starbucks Coffee Company
IMCEA Conference, San Antonio, TX July 19th 2012
USAF Rickenbacker's WPS
Starbucks has great momentum and is evolving to better reach consumers beyond our stores
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OUR GOAL IS TO EXTEND THE STARBUCKS EXPERIENCE TO THE 2ND PLACE AROUND THE GLOBE.
Direct Emotional Engagement
(Through our partners, online and loyalty programs)
Retail
CPG/Foodservice
Starbucks Strategy Evolution in Foodservice
Our ambition is to reach consumers beyond our stores ? serving consumers at home, work and on the go.
This strategic evolution will include the overall brand expression. We introduced a major logo change one year ago:
? The siren is the focus, emphasizing our heritage and supporting growth beyond coffee.
1971
1987-1992
1992-2010
2011
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