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INTRODUCING STARBUCKS IN

VENEZUELA

Practicum #8

presented by Julie Askew Melike Senturk Angelina Braun Philipp Mayer

Overview

OVERVIEW

? History ? Mission ? Our Values ? Target Market ? Market Mix - The Four P's ? Product ? Promotion ? Price ? Place ? Keys to Success ? Timeline ? What we`ve Learned ? Questions?

HISTORY

Founded in 1830

-Official Language: Spanish, -Population of over 30 million. -Currency: bolivar fuerte (VEF)

-Capital: Caracas -10% of the population is poor -Coffee is an important part of the history

MISSION

Our Mission

To inspire and nurture the h u m a n spirit ?

one person, one cup and one neighborhood at a time...

Our Values

OUR VALUES

o Creating a culture of warmth and belonging, where everyone is welcome. o Acting with courage, challenging the status quo and finding new ways to grow

our company and each other. o Being present, connecting with transparency, dignity and respect. o Delivering our very best in all we do, holding ourselves accountable for

results. o We are performance driven, through the lens of humanity.

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