Starbucks Green Apron - Simon Fraser University

Starbucks Green Apron

Process Book

TABLE OF CONTENTS

1 INTRODUCTION 3. Team 6. Proposal 8. Domain

2 I N S P I R AT I O N 9. Method 11. CP + B 13. Frog

3 CLIENT 15. Search 17. Starbucks 19. Brand Model 21. Business Model 23. Ansoff Matrix 25. Business Problem

4 I D E AT I O N 30. Pain Points 31. Frameworks 35. Constraints 37. .Audience 39. Proposal 1

5 C R E AT I O N 42. Framing 43. Final Proposal 45. Service Model 53. UI 55. Integration 57. Jumping Fences

6 CONCLUSION 59. Feasible, Viable, Desirable 61. Value

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THE TEAM

Jerkone Casem

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Lucas Fung

Haneul Kim

Ed w i n Ta n g

Duncan Lu

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Earlier in 2015 Starbucks announced the Green Apron delivery service. This is our actuation of this service.

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100%

AT&T

8:08 AM GREEN

APRJOiAlNlcAconundt e&rSseottinngs

Ready to Order Call

Favorites

Message

PROPOSAL

We are designing a service that maximizes the efficiency in the delivery process. We are removing all the distractions in order to make the process as frictionless and quick as possible.

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"All design is the process of making experiences. " - Nathan Shedroff

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SERVICE + EXPERIENCE

We used a combination of service and experience design to bring value to both the consumer and the client. Our proposal allows Starbucks from being a primarily store based retailer into the e-Commerce field. The experience that we provide enforces brand loyalty and turns the potentially negative experience of a delivery into an enjoyable positive one.

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METHOD - CLIENT DIAGRAM

Method puts the customer at the heart of every project. To ensure this, they start by analyzing customer and market data in order to synthesize the insights that drive the design project. These customer driven insights allow them to consider the varying touchpoints and experiences a customer might have with a brand and ensure that any new interaction both fits and builds upon the overall customer experience. The result is a product or service that undergone iterative testing through prototypes and user research.

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Customer insights

Project +

channel

Iterative process

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