Strategic Management
Strategic Management
Colin White
Strategic Management
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Strategic Management
Colin White
? Colin White 2004
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP.
Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2004 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world
PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin's Press, LLC and of Palgrave Macmillan Ltd. Macmillan? is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.
ISBN 1?4039?0400?6
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources.
A catalogue record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
White, Colin (Colin M.) Strategic management / Colin White. p. cm. Includes bibliographical references and index. ISBN 1?4039?0400?6 (pbk.) 1. Strategic planning. I. Title.
HD30.28.W447 2004 658.4'012--dc22
2003062091
Editing and origination by Aardvark Editorial, Mendham, Suffolk
10 9 8 7 6 5 4 3 2 1 13 12 11 10 09 08 07 06 05 04
Printed and bound in China
v
Brief contents
Prologue
xxi
Part I Introducing Strategic Management
1
1 Introducing strategy and strategy making
4
2 Thinking and acting strategically
43
3 Adopting a global perspective
78
4 Reading an uncertain future
113
Part II Strategic Environments and Competitive Advantage 157
5 Identifying opportunity and risk
160
6 Reading the competitive environment
199
7 Analysing resources, capabilities and core competencies
233
8 Creating and maintaining competitive advantage
266
9 Reducing costs
302
10 Differentiating the product
338
Part III Strategic Dilemmas
375
11 Determining the size of an enterprise
378
12 Integrating the strategists
416
13 When to compete and when to cooperate
456
14 Managing risk
495
15 Participating in the global economy
530
Part IV Bringing it all Together
565
16 Formulating strategy
568
17 Implementing strategy
614
18 Monitoring strategic performance
651
Part V Strategic Analysis and Audit
699
Long case studies
702
Epilogue
798
Glossary
802
Bibliography
812
Index
823
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