What is Marketing? Fundamentals of Marketing Management ...

Management Managing World-Class Organizations Dr. P.V. (Sundar) Balakrishnan Balakrishnan S #2 What is Marketing? Process by which individuals and groups obtain what they need and want through creating and exchangingproducts and value with others. Simply put: Marketing is the delivery of customer satisfaction at a profit. Balakrishnan S #3 ................
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