MASTER OF BUSINESS ADMINISTRATION
PONDICHERRY UNIVERSITY
(A Central University)
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION
First Year ? II Semester
Paper Code: MBAC2005
STRATEGIC MANAGEMENT
(Common to all MBA Programs)
Authors Dr. C S K Krishnamacharyalu Director RVS Institute of Management Studies & Computer Applications Karaikal. Dr. R. Lalitha Professor & Head Dept. Of Management Studies- Karaikal Campus Pondicherry University Puducherry.
? All Rights are Reserved For Private Circulation only
TABLE OF CONTENTS
Unit - I Unit - II Unit - III Unit - IV Unit - V
UNIT Concept of Corporate Strategy Environmental Analysis and Diagnosis Strategy Formulation Functional Strategy Strategy Implementation
PAGE NO. 3 55 131 223 259
MBA- II Semester
Paper Code: MBAC2005
Strategic Management
Objectives
Integrating the knowledge gained in functional areas of management
Helping the students to learn about the process of strategic management, and
Helping the students to learn about strategy formulation and implementation
Unit-I
Concepts of Strategy - Levels at which strategy operates; Approaches to strategic decision making; Mission and purpose, objectives and goals; Strategic business unit (SBD); Functional level strategies
Unit-II
Environmental Analysis and Diagnosis - Environment and its components; Environment scanning and appraisal; Organizational appraisal; Strategic advantage analysis and diagnosis; SWOT analysis
Unit-III
Strategy Formulation and Choice - Modernization, Diversification Integration - Merger, take-over and joint strategies - Turnaround, Divestment and Liquidation strategies - Strategic choice - Industry, competitor and SWOT analysis - Factors affecting strategic choice; Generic competitive strategies - Cost leadership, Differentiation, Focus, Value chain analysis, Bench marking, Service blue printing
Unit-Iv
Functional Strategies: Marketing, production/operations and R&D plans and polices- Personnel and financial plans and policies.
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