Michael Conway - AWS

Michael Conway

president, Global Channel Development

Channel Development has delivered strong growth globally

NET REVENUE $ BILLIONS

CAGR 11%

OPERATING INCOME $ MILLIONS

CAGR 24%

$1.4

$1.9

$415

$793

FY13 OPERATING MARGIN PERCENT OF REVENUE

1200 bps

30%

FY16

42%

FY13 SHARE OF TOTAL COFFEE

FY16

280 bps

12.6%

15.4%

FY13

FY16

FY13

FY16

FY16 operating results are non-GAAP measures. FY16 operating results exclude the impact of the 53rd week in Q4. A reconciliation of GAAP to non-GAAP measures can be found at the end of the CFO presentation.

Consistently exceeding the coffee category

QUARTERLY $ SALES GROWTH

25% 20% 15% 10%

5%

U.S. Coffee Category Growth Starbucks Growth

Today

#1 Premium brand

Highest loyalty

Largest contributor to category growth

0%

Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

Source: IRI, 13 weeks ending 09-26-16, SBUX coffee total. U.S. At-Home coffee category.

Runway for future growth

20% 15%

OVER

5%

$400M

NET REVENUE OPPORTUNITY

SHARE OF U.S. TOTAL COFFEE

AVERAGE SHARE OF TOP 3 RETAILERS

Source: IRI LiquidData; FY16; In-aisle only. Top 3 retailers include those that Starbucks has the highest total coffee category share.

U.S. SHARE OPPORTUNITY

Innovation across single serve--At Home

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