Top 8 eCommerce Marketplace Trends in 2018 - Arcadier

Top 8 eCommerce Marketplace Trends in 2018

Arcadier's view of the top trends in

online marketplaces you should know about

Marketplace Commerce is facing an evolution of change

The exponential growth of online marketplaces over the past 8 years has been no short of an unpredicted phenomena. According to Juniper Research, the growth of the marketplace economy led by sharing economy companies is set to double between 2017 and 2022, growing from US$19billion to US$40billion. Beyond wellknown ecommerce marketplace brands like eBay, Amazon, Airbnb, Uber or Grubhub, we saw marketplace models disrupting just about every traditional industry. This is well-articulated by Catalyst Companies' famous Honeycomb 3.0, (there are probably even more marketplace models which have emerged since that was written).

The growth in online marketplace businesses does not seem to be slowing down, but business models are evolving. There is also an emergence of new businesses that have arisen around marketplace platforms to solve problems faced by marketplaces or their users. This booklet is not meant to be exhaustive but articulates some of the emerging key trends that we at Arcadier have observed in the marketplace economy. But one thing is certain: the growth of marketplaces is unstoppable.

Happy Reading,

Kenneth Low Founder & Chief Commercial Officer

Clarissa Santoso Content Marketing Strategist

You can reach us at: press@ or visit us at

Contents

Top 8 Trends in eCommerce Marketplaces for 2018 & Beyond

Trend #1 ? Marketplaces are going hyper-local & hyper-vertical

4

Trend #2 - Best of both worlds ? Online & offline marketplace models

7

Trend #3 - Disruption of traditional middleman businesses

10

Trend #4 - Artificial Intelligence & Machine Learning will improve trust

13

Trend #5 - Marketplaces as a utility

16

Trend #6 - More business services around marketplaces will emerge

19

Trend #7 - New peer-to-peer marketplace models will disrupt "agency-based" marketplace models

22

Trend #8 - B2B marketplaces will dominate

25

One to watch - The use of blockchain for marketplaces

28

About Arcadier

30

Trend

#1

Marketplaces are going hyper-local & hyper-vertical

4

What we observed

Between 1995 and 2008, we observed the emergence of large global marketplaces which sold everything from baby milk powder to second-hand cars. These horizontal marketplaces grew quickly because of the breadth of their offerings. From 2009 onwards, the marketplace landscape changed. New marketplace players took a more industry-specific approach, for example, Airbnb is a marketplace for accommodations, Lyft is an on-demand car hiring service marketplace and Esty focuses on artisanal items. Andrew Parker from Spark Capital summarises it well with his article "The Spawn of Craigslist", that to know where the next vertical marketplace will emerge from, all you need to do is look at categories on Craigslist. We are now in the era known as vertical marketplaces.

5

What we think will happen

We believe that the growth of vertical marketplaces will continue, but it will be more hyper-vertical and hyper-local. These vertical marketplace types would get even narrower in its proposition and the customer groups that it will be serving. Quite often the model would not be new but a copy of a proposition of an existing major player. Take for example, Staymarta which is essentially Airbnb but for Christian-friendly accommodations, or Go-Jek which is a copy of Uber but for Indonesia only. The hyper-localisation and hyperverticalization of major marketplace models will be successful as it enables these new providers to serve their customer bases more intimately according to their needs.

image taken from Staymarta

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