PDF PRODUCT CLASSIFICATION - QuestGarden
[Pages:31]PRODUCT CLASSIFICATION
Consumer Product Business Product
PRODUCT CLASSIFICATION
Consumer Product
A product bought to satisfy personal and family needs. There are three categories of consumer products.
PRODUCT CLASSIFICATION
Consumer Product
These groupings are based primarily on characteristics of buyer's purchasing behavior
PRODUCT CLASSIFICATION0- Consumer Products ?Convenience Products ?Shopping Products ?Specialty Products
Convenience Products
Is a relatively inexpensive, frequently purchased item for which buyers want to exert only minimal effort.
The buyer spends little time in planning the purchase of a convenience item or in comparing available brands or sellers.
Convenience Products
Examples of convenience products are :
?Bread ?Gasoline ?Newspapers ?Chewing Gum ?Soft Drinks
Shopping Products
Is an item for which buyers are willing to expend considerable effort on planning and making the purchase.
Buyers allocate ample time for comparing stores and brands with respect to prices, product features, qualities, services, and warranties.
Shopping Products
Examples of shopping products are :
?Appliances ?Furniture ?Men's Suites ?Bicycles ?Cellular Phones
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