Business Rubric Examples

[Pages:17]Business Rubric Examples

Rubrics from the University of Scranton

Business Strategy Analysis Rubric

2

Case Analysis Rubric

3

Decision Making Rubric

4

Critical Thinking Rubric

5

Ethical Considerations Rubric

6

California State University East Bay Undergraduate Business Rubrics

International Global/Business Perspective

7

Reasoned Decision-Making

7

Communication Capabilities

8

Understanding How Companies Make a Profit

8

Market Focus

9

California State University East Bay MBA Rubrics

Leadership Rubric

10

Teamwork Rubric

11

Problem-Solving Rubric

12

Global Perspective Rubric

13

Written Communication Rubric

14

Oral Presentation Rubric

15

SUNY at New Paltz School of Business

Academic Presentation Skills Rubric

16

Walton College

Business Plan Rubric

17

California State University Sacramento Also see 17 pages of undergraduate rubrics and 15 pages of graduate rubrics at (UG) and (grad).

All rubrics were taken verbatim from campus websites and their format may have been lightly edited to fit the printed page.

1

The University of Scranton Business Strategy Analysis Rubric Retrieved January 3, 2007 from



Date: __________________________________ Course: ________________________________

Rater: ______________________ Student: ____________________

TRAIT Identifies the corporate strategy

Key assumptions

Evidence of strategy

Conclusions, implications, and consequences

Unacceptable Does not identify and summarize the corporate strategy, is confused or identifies a different or inappropriate strategy Does not surface the assumptions that underlie the strategy

Simply lists examples of actions or behaviors that represent the strategy. Does not discuss the relevance of these actions or behaviors. Fails to identify conclusions, implications, and consequences of the strategy

Acceptable Identifies the main strategy(ies) and subsidiary, embedded, or implicit aspects of the strategy Identifies most of the key assumptions

Discusses the relevance of actions and behaviors representing the strategy(ies)

Identifies and discusses conclusions, implications, and consequences

Exemplary Identifies not only the basics of the strategy, but recognizes nuances of the strategy

Identifies and questions the validity of the key assumptions that underlie the strategy Discusses nuances of the examples in some detail

Objectively reflects upon own analysis of the corporate strategy

Score

2

The University of Scranton Case Analysis Rubric Retrieved January 3, 2007 from

Analysis-Rubric.doc

Date: _______________ Rater: _______________

Course: ____________ Student: ________________

TRAIT Issues

Perspectives Knowledge

Unacceptable Does not recognize a problem or mentions problems that are not based on facts of the case Does not recognize the perspectives of any characters in the case Simply repeats facts listed in case and does not discuss the relevance of these facts

Actions Consequences

No action proposed or proposes infeasible action(s) No positive and negative consequences are identified

Acceptable Recognizes one or more key problems in the case.

Considers the perspectives of individuals who are related to the problems Considers facts from the case and cites related knowledge from theoretical or empirical research More than one reasonable action proposed.

Positive and negative consequences for each action are discussed

Exemplary Recognizes multiple problems in the case. Indicates some issues are more important than others and explains why Clearly describes the unique perspectives of multiple key characters. Discusses facts of the case in relation to empirical and theoretical research and add knowledge from personal experience Proposed actions seem to deal with the most important issues Consequences are tied to the issues deemed most important.

Score

3

The University of Scranton Decision Making Rubric Retrieved January 3, 2007 from



Date: _______________ Rater: _______________

Course: ____________ Student: ________________

TRAIT Identifies Alternatives

Identifies criteria for assessing alternatives

Applies criteria to alternatives

Evaluates results

Unacceptable Identifies alternatives that are not all seemingly equal or that reflect confusion or limited understanding of the situation Identifies only some important criteria

Determines the extent to which some of the alternatives possess each criterion or the extent to which all of the alternatives possess some of the criteria

Has difficulty evaluating whether important scores or criteria should be changed or dropped

Acceptable Identifies alternatives that are seemingly equal and that reflect a basic understanding of the situation

Identifies the important criteria that should be considered

Determines the extent to which each alternative possesses each criterion and justifies this with appropriate information or knowledge

Evaluates whether important scores or criteria should be changed or dropped in a way that reflects understanding of the subject

Exemplary Identifies alternatives that are seemingly equal and that reflect an in-depth understanding of the situation

Identifies important and less obvious criteria reflecting a thorough understanding of the situation Determines the extent to which each alternative possesses each criterion and justifies this with appropriate information or knowledge at an unusual level of depth Evaluates whether important scores or criteria should be changed or dropped in a way that reflects an in-depth understanding of the subject

Score

4

The University of Scranton Critical Thinking Rubric Retrieved January 3, 2007 from



Date: _______________

Rater: _______________

Course: ____________ Student: ________________

TRAIT Identifies and Summarizes problem at issue

Unacceptable Does not identify and summarize the problem, is confused or identifies a different or inappropriate problem

Acceptable Identifies the main problem and subsidiary, embedded, or implicit aspects of the problem

Exemplary Identifies not only the basics of the issue, but recognizes nuances of the issue

Score

Personal perspective and position Other salient perspectives and positions Key assumptions

Quality of evidence

Conclusions, implications, and consequences

Addresses a single source or view of the argument and fails to clarify presented position relative to one's own Deals only with a single perspective and fails to discuss other salient perspectives

Does not surface the assumptions and ethical issues that underlie the issue

Merely repeats information provided, taking it as truth or denies evidence without adequate justification

Fails to identify conclusions, implications, and consequences of the issue

Identifies, appropriately, one's own position on the issue

Identifies other salient perspectives drawn from outside information

Identifies some of the key assumptions and ethical issues

Examines the evidence and source of evidence, questions its accuracy, precision, relevance, and completeness

Identifies and discusses conclusions, implications, and consequences

Draws support from experience and information not available from assigned sources Addresses and analyzes salient perspectives drawn from outside information Identifies and questions the validity of the key assumptions and addresses the ethical dimensions that underlie the issue Observes cause and effect and addresses existing or potential consequences. Clearly distinguishes between fact, opinion, and acknowledges value judgments Objectively reflects upon own assertions

5

The University of Scranton Ethical Considerations Rubric Retrieved January 3, 2007 from



Date: _______________

Rater: _______________

Course: ____________ Student: ________________

TRAIT Identifies Dilemma

Considers Stakeholders

Analyzes Alternatives and Consequences

Chooses an Action

Unacceptable Has a vague idea of what the dilemma is and is uncertain what must be decided

Is unsure as to who should be involved in the decision-making process

Begins to appraise the relevant facts and assumptions and identifies some alternatives.

Has difficulty identifying and appropriate course of action from among alternatives

Acceptable Identifies the dilemma, including pertinent facts, and ascertains what must be decided

Determines who should be involved in the decision making process and accurately identifies all the stakeholders

Clarifies at least two alternatives and predicts their associated consequences in detail.

Formulates an implementation plan that delineates the execution of the decision

Exemplary Describes the dilemma in detail having gathered pertinent facts. Ascertains exactly what must be decided Determines who should be involved in the decision making process and thoroughly reflects on the viewpoints of the stakeholders Clarifies a number of alternatives and evaluates each on the basis of whether or not there is interest and concern over the welfare of all stakeholders Formulates an implementation plan that delineates the execution of the decision and that evidences a thoughtful reflection on the benefits and risks of action

Score

6

California State University East Bay Undergraduate Business Rubrics Retrieved January 3, 2007 from



Learning Objective #1: International Global/Business Perspective

Advanced Understands and analyzes the following issues:

? The cultural and financial impacts of moving into new markets. ? Market uncertainty and exchange rate risk. ? The need to acquire demographic information ? Political risk or country specific risk. ? The potential legal and contractual differences in international business. ? The concept of tradeoffs in managerial decision-making. ? The potential language barriers in international communication. ? The organizational and managerial differences in different countries.

Acceptable Can list and explain some of the bulleted issues listed above. Lacks the depth of understanding and analysis of a proficient essay.

Beginning Shows a very superficial knowledge of the issues involved in international business. Shows no depth of understanding of any of the issues listed above.

Learning Objective # 2: Reasoned Decision-Making

Advanced ? Understands the value of data in making reasoned decisions. ? Can identify and analyze balance sheet effects of international transactions. ? Can develop alternative models to examine the impact of alternative production decisions. ? Understands the concept of opportunity cost in making alternative production and marketing decisions. ? Identifies the issues in outsourcing and effectively weighs alternatives. ? Identifies and develops SWOT. ? Questions validity of data.

Proficient Shows a more superficial grasp of the analytics of the issues. Does not develop alternatives or understand fully the value of data. Does not understand how data can be acquired. Understands SWOT, but cannot clearly delineate what is needed for the analysis.

Beginning Cannot present coherent arguments. Does not understand alternatives. Cannot develop a model for analysis. Shows no grasp of SWOT.

7

Learning Objective # 3: Communication Capabilities

Advanced ? Makes clear arguments. ? Develops thoughts rather than simply listing ideas. ? Connects main threads of discussion. ? Uses generally acceptable vocabulary, grammar and punctuation. ? Uses terms commonly used in business writing.

Proficient ? Arguments are listed rather than developed. ? Discussion is not clearly developed and jumps from one thought to another. ? Uses generally acceptable vocabulary, grammar and punctuation. ? Uses terms commonly used in business writing.

Beginning ? Uses incomplete sentences and incorrect grammar and punctuation. ? Does not respond to the issues. ? Repeats thoughts rather than developing them.

Learning Objective # 4: Understanding How Companies Make a Profit

Advanced ? Understands how different business functions create value. ? Understands the concepts of productivity, wage and benefits and managerial skills in creating profit. ? Understands that outcomes are never guaranteed. ? Recognizes risks in both global and domestic production, marketing and outsourcing. ? Understands the concept of outsourcing and how this may contribute value. ? Understands the political and economic risks of outsourcing.

Proficient Understands the concept of integrated business processes and the concept of profit. Does not consider many of the aspects that are necessary for a correct depiction of the issues. Considers static rather than dynamic political, economic and managerial environment.

Beginning Does not understand how a business creates value. Does not understand the concept of profit. Cannot explain the information that a firm would need to make reasoned choices.

8

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