Business Rubric Examples
[Pages:17]Business Rubric Examples
Rubrics from the University of Scranton
Business Strategy Analysis Rubric
2
Case Analysis Rubric
3
Decision Making Rubric
4
Critical Thinking Rubric
5
Ethical Considerations Rubric
6
California State University East Bay Undergraduate Business Rubrics
International Global/Business Perspective
7
Reasoned Decision-Making
7
Communication Capabilities
8
Understanding How Companies Make a Profit
8
Market Focus
9
California State University East Bay MBA Rubrics
Leadership Rubric
10
Teamwork Rubric
11
Problem-Solving Rubric
12
Global Perspective Rubric
13
Written Communication Rubric
14
Oral Presentation Rubric
15
SUNY at New Paltz School of Business
Academic Presentation Skills Rubric
16
Walton College
Business Plan Rubric
17
California State University Sacramento Also see 17 pages of undergraduate rubrics and 15 pages of graduate rubrics at (UG) and (grad).
All rubrics were taken verbatim from campus websites and their format may have been lightly edited to fit the printed page.
1
The University of Scranton Business Strategy Analysis Rubric Retrieved January 3, 2007 from
Date: __________________________________ Course: ________________________________
Rater: ______________________ Student: ____________________
TRAIT Identifies the corporate strategy
Key assumptions
Evidence of strategy
Conclusions, implications, and consequences
Unacceptable Does not identify and summarize the corporate strategy, is confused or identifies a different or inappropriate strategy Does not surface the assumptions that underlie the strategy
Simply lists examples of actions or behaviors that represent the strategy. Does not discuss the relevance of these actions or behaviors. Fails to identify conclusions, implications, and consequences of the strategy
Acceptable Identifies the main strategy(ies) and subsidiary, embedded, or implicit aspects of the strategy Identifies most of the key assumptions
Discusses the relevance of actions and behaviors representing the strategy(ies)
Identifies and discusses conclusions, implications, and consequences
Exemplary Identifies not only the basics of the strategy, but recognizes nuances of the strategy
Identifies and questions the validity of the key assumptions that underlie the strategy Discusses nuances of the examples in some detail
Objectively reflects upon own analysis of the corporate strategy
Score
2
The University of Scranton Case Analysis Rubric Retrieved January 3, 2007 from
Analysis-Rubric.doc
Date: _______________ Rater: _______________
Course: ____________ Student: ________________
TRAIT Issues
Perspectives Knowledge
Unacceptable Does not recognize a problem or mentions problems that are not based on facts of the case Does not recognize the perspectives of any characters in the case Simply repeats facts listed in case and does not discuss the relevance of these facts
Actions Consequences
No action proposed or proposes infeasible action(s) No positive and negative consequences are identified
Acceptable Recognizes one or more key problems in the case.
Considers the perspectives of individuals who are related to the problems Considers facts from the case and cites related knowledge from theoretical or empirical research More than one reasonable action proposed.
Positive and negative consequences for each action are discussed
Exemplary Recognizes multiple problems in the case. Indicates some issues are more important than others and explains why Clearly describes the unique perspectives of multiple key characters. Discusses facts of the case in relation to empirical and theoretical research and add knowledge from personal experience Proposed actions seem to deal with the most important issues Consequences are tied to the issues deemed most important.
Score
3
The University of Scranton Decision Making Rubric Retrieved January 3, 2007 from
Date: _______________ Rater: _______________
Course: ____________ Student: ________________
TRAIT Identifies Alternatives
Identifies criteria for assessing alternatives
Applies criteria to alternatives
Evaluates results
Unacceptable Identifies alternatives that are not all seemingly equal or that reflect confusion or limited understanding of the situation Identifies only some important criteria
Determines the extent to which some of the alternatives possess each criterion or the extent to which all of the alternatives possess some of the criteria
Has difficulty evaluating whether important scores or criteria should be changed or dropped
Acceptable Identifies alternatives that are seemingly equal and that reflect a basic understanding of the situation
Identifies the important criteria that should be considered
Determines the extent to which each alternative possesses each criterion and justifies this with appropriate information or knowledge
Evaluates whether important scores or criteria should be changed or dropped in a way that reflects understanding of the subject
Exemplary Identifies alternatives that are seemingly equal and that reflect an in-depth understanding of the situation
Identifies important and less obvious criteria reflecting a thorough understanding of the situation Determines the extent to which each alternative possesses each criterion and justifies this with appropriate information or knowledge at an unusual level of depth Evaluates whether important scores or criteria should be changed or dropped in a way that reflects an in-depth understanding of the subject
Score
4
The University of Scranton Critical Thinking Rubric Retrieved January 3, 2007 from
Date: _______________
Rater: _______________
Course: ____________ Student: ________________
TRAIT Identifies and Summarizes problem at issue
Unacceptable Does not identify and summarize the problem, is confused or identifies a different or inappropriate problem
Acceptable Identifies the main problem and subsidiary, embedded, or implicit aspects of the problem
Exemplary Identifies not only the basics of the issue, but recognizes nuances of the issue
Score
Personal perspective and position Other salient perspectives and positions Key assumptions
Quality of evidence
Conclusions, implications, and consequences
Addresses a single source or view of the argument and fails to clarify presented position relative to one's own Deals only with a single perspective and fails to discuss other salient perspectives
Does not surface the assumptions and ethical issues that underlie the issue
Merely repeats information provided, taking it as truth or denies evidence without adequate justification
Fails to identify conclusions, implications, and consequences of the issue
Identifies, appropriately, one's own position on the issue
Identifies other salient perspectives drawn from outside information
Identifies some of the key assumptions and ethical issues
Examines the evidence and source of evidence, questions its accuracy, precision, relevance, and completeness
Identifies and discusses conclusions, implications, and consequences
Draws support from experience and information not available from assigned sources Addresses and analyzes salient perspectives drawn from outside information Identifies and questions the validity of the key assumptions and addresses the ethical dimensions that underlie the issue Observes cause and effect and addresses existing or potential consequences. Clearly distinguishes between fact, opinion, and acknowledges value judgments Objectively reflects upon own assertions
5
The University of Scranton Ethical Considerations Rubric Retrieved January 3, 2007 from
Date: _______________
Rater: _______________
Course: ____________ Student: ________________
TRAIT Identifies Dilemma
Considers Stakeholders
Analyzes Alternatives and Consequences
Chooses an Action
Unacceptable Has a vague idea of what the dilemma is and is uncertain what must be decided
Is unsure as to who should be involved in the decision-making process
Begins to appraise the relevant facts and assumptions and identifies some alternatives.
Has difficulty identifying and appropriate course of action from among alternatives
Acceptable Identifies the dilemma, including pertinent facts, and ascertains what must be decided
Determines who should be involved in the decision making process and accurately identifies all the stakeholders
Clarifies at least two alternatives and predicts their associated consequences in detail.
Formulates an implementation plan that delineates the execution of the decision
Exemplary Describes the dilemma in detail having gathered pertinent facts. Ascertains exactly what must be decided Determines who should be involved in the decision making process and thoroughly reflects on the viewpoints of the stakeholders Clarifies a number of alternatives and evaluates each on the basis of whether or not there is interest and concern over the welfare of all stakeholders Formulates an implementation plan that delineates the execution of the decision and that evidences a thoughtful reflection on the benefits and risks of action
Score
6
California State University East Bay Undergraduate Business Rubrics Retrieved January 3, 2007 from
Learning Objective #1: International Global/Business Perspective
Advanced Understands and analyzes the following issues:
? The cultural and financial impacts of moving into new markets. ? Market uncertainty and exchange rate risk. ? The need to acquire demographic information ? Political risk or country specific risk. ? The potential legal and contractual differences in international business. ? The concept of tradeoffs in managerial decision-making. ? The potential language barriers in international communication. ? The organizational and managerial differences in different countries.
Acceptable Can list and explain some of the bulleted issues listed above. Lacks the depth of understanding and analysis of a proficient essay.
Beginning Shows a very superficial knowledge of the issues involved in international business. Shows no depth of understanding of any of the issues listed above.
Learning Objective # 2: Reasoned Decision-Making
Advanced ? Understands the value of data in making reasoned decisions. ? Can identify and analyze balance sheet effects of international transactions. ? Can develop alternative models to examine the impact of alternative production decisions. ? Understands the concept of opportunity cost in making alternative production and marketing decisions. ? Identifies the issues in outsourcing and effectively weighs alternatives. ? Identifies and develops SWOT. ? Questions validity of data.
Proficient Shows a more superficial grasp of the analytics of the issues. Does not develop alternatives or understand fully the value of data. Does not understand how data can be acquired. Understands SWOT, but cannot clearly delineate what is needed for the analysis.
Beginning Cannot present coherent arguments. Does not understand alternatives. Cannot develop a model for analysis. Shows no grasp of SWOT.
7
Learning Objective # 3: Communication Capabilities
Advanced ? Makes clear arguments. ? Develops thoughts rather than simply listing ideas. ? Connects main threads of discussion. ? Uses generally acceptable vocabulary, grammar and punctuation. ? Uses terms commonly used in business writing.
Proficient ? Arguments are listed rather than developed. ? Discussion is not clearly developed and jumps from one thought to another. ? Uses generally acceptable vocabulary, grammar and punctuation. ? Uses terms commonly used in business writing.
Beginning ? Uses incomplete sentences and incorrect grammar and punctuation. ? Does not respond to the issues. ? Repeats thoughts rather than developing them.
Learning Objective # 4: Understanding How Companies Make a Profit
Advanced ? Understands how different business functions create value. ? Understands the concepts of productivity, wage and benefits and managerial skills in creating profit. ? Understands that outcomes are never guaranteed. ? Recognizes risks in both global and domestic production, marketing and outsourcing. ? Understands the concept of outsourcing and how this may contribute value. ? Understands the political and economic risks of outsourcing.
Proficient Understands the concept of integrated business processes and the concept of profit. Does not consider many of the aspects that are necessary for a correct depiction of the issues. Considers static rather than dynamic political, economic and managerial environment.
Beginning Does not understand how a business creates value. Does not understand the concept of profit. Cannot explain the information that a firm would need to make reasoned choices.
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