7 Points in the Lifecycle Where you Must Engage Customers

[Pages:36]7 Points in the Lifecycle Where you Must Engage Customers

Brought to you by:

Karen Morris, Marketing Manager

Ernan Roman, President, ERDM Corp.

Our Speaker

Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his Voice of Customer (VoC) research-based strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC, and Gilt. ERDM conducts specialized VoC research to identify high impact Customer Experience strategies which generate significant increases in revenue. Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain's BtoB Magazine as one of the 100 Most Influential People in Business Marketing. His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffington Post, , Forbes, CustomerThink, CRMC and Business2Community. Previous books; Opt-in Marketing and Integrated Direct Marketing. ernan@, @ernanroman,

Apogee Is...

? Software as a Service (SaaS) ? Focused on:

Customer Engagement

Customer Satisfaction

Program Participation

? Best-in-Class Data Analytics

? Known for Innovation

In our

25thYear

Serving

Hundreds

of Utilities

Achieving Extraordinary Client

Retention

Apogee Engages Utility Customers

Engaged Customers...a Valuable Asset

25% INCREASE

in customer satisfaction

More than

3 TIMES AS LIKELY

to recommend their provider

37% INCREASE

In signups for energy products and programs

*Accenture, New Energy Consumer *Accenture utility consumer survey

Digitally engaged customers are more satisfied, and more involved*

7 Points in the Lifecycle Where you Must Engage Customers!

5/17/18

ERNAN ROMAN

President, ERDM Corp. Author, Voice of the Customer Marketing

Inducted into the DMA Marketing Hall of Fame due to the results ERDM's Voice of Customer (VoC) research-based CX strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC and Gilt.

ERDM conducts specialized VoC research to help companies achieve deeper levels of customer engagement and generate significant increases in revenue.

Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain's BtoB Magazine as one of the 100 Most Influential People in Business Marketing.

His widely read blog Ernan's Insights on Marketing Best Practices appears in Huffington Post, , Forbes, CustomerThink, CRMC and Business2Community.

Previous books; Opt-in Marketing and Integrated Direct Marketing.

@ernanroman ernan@



8

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download