7 Points in the Lifecycle Where you Must Engage Customers
[Pages:36]7 Points in the Lifecycle Where you Must Engage Customers
Brought to you by:
Karen Morris, Marketing Manager
Ernan Roman, President, ERDM Corp.
Our Speaker
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his Voice of Customer (VoC) research-based strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC, and Gilt. ERDM conducts specialized VoC research to identify high impact Customer Experience strategies which generate significant increases in revenue. Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain's BtoB Magazine as one of the 100 Most Influential People in Business Marketing. His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffington Post, , Forbes, CustomerThink, CRMC and Business2Community. Previous books; Opt-in Marketing and Integrated Direct Marketing. ernan@, @ernanroman,
Apogee Is...
? Software as a Service (SaaS) ? Focused on:
Customer Engagement
Customer Satisfaction
Program Participation
? Best-in-Class Data Analytics
? Known for Innovation
In our
25thYear
Serving
Hundreds
of Utilities
Achieving Extraordinary Client
Retention
Apogee Engages Utility Customers
Engaged Customers...a Valuable Asset
25% INCREASE
in customer satisfaction
More than
3 TIMES AS LIKELY
to recommend their provider
37% INCREASE
In signups for energy products and programs
*Accenture, New Energy Consumer *Accenture utility consumer survey
Digitally engaged customers are more satisfied, and more involved*
7 Points in the Lifecycle Where you Must Engage Customers!
5/17/18
ERNAN ROMAN
President, ERDM Corp. Author, Voice of the Customer Marketing
Inducted into the DMA Marketing Hall of Fame due to the results ERDM's Voice of Customer (VoC) research-based CX strategies achieve for companies such as IBM, MassMutual, Microsoft, QVC and Gilt.
ERDM conducts specialized VoC research to help companies achieve deeper levels of customer engagement and generate significant increases in revenue.
Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain's BtoB Magazine as one of the 100 Most Influential People in Business Marketing.
His widely read blog Ernan's Insights on Marketing Best Practices appears in Huffington Post, , Forbes, CustomerThink, CRMC and Business2Community.
Previous books; Opt-in Marketing and Integrated Direct Marketing.
@ernanroman ernan@
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