Customer Management in SME Banking
1.1. Definition of SME 15 1.2. Customer Management in SME Banking: Definition 16 1.3. Benefits of Customer Management 17 2. Sme Customer management along the Customer life Cycle 21 2.1. Improving Customer Segment Strategies 21 2.2. Improving Acquisition and Reducing Costs 25 2.3. Increasing Revenues Through Cross-sell/Up-sell 29 2.4. ................
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