Quantifying the Value of Data

[Pages:30]The First Step in Data

Quantifying the Value of Data

Kelle O'Neal kelle@

415-425-9661

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Presentation Objective

? Discuss how data creates value to a company ? Quantify that value creation ? Review practical methods for communicating value

of data ? Agenda:

-- Approaches to data -- Quantifying value -- Communicating value

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pg 2

Categories of Value

? Data as an asset ? Contribution to brand effectiveness ? Improved productivity ? Decreased cost ? Reduced risk ? Increased revenue

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[ APPROACHES TO MANAGING DATA ]

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Enterprise Information Management

Enterprise Information Management

GOVERNANCE

Information Strategy

Business Intelligence and Performance Management

Data Management

Information Asset Management

Content Delivery

Content Management

Architecture and Technology Enablement

ORGANIZATIONAL ALIGNMENT

Provides a holistic view of data in order to manage data as a corporate asset

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Enterprise Data Management

Enterprise Data Management

Ensure data is available, accurate, complete and secure

Traditional & Big Data Governance

Master Data Management

Reference Data Management

Metadata Management

Data Quality Management

Data Architecture

Data Retention/Archiving

Big Data Management

Privacy/Security

Develop and execute architectures, policies and procedures to manage the full data lifecycle

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Data Governance Assessment

? Operating Model ? Arbiters & Escalation points ? Data Governance

Organization Members ? Roles and Responsibilities ? Data Ownership &

Accountability

? Vision & Mission ? Objectives & Goals ? Alignment with Corporate

Objectives ? Alignment with Business

Strategy ? Guiding Principles

? Policies & Rules ? Processes ? Controls ? Data Standards & Definitions ? Metadata, Taxonomy,

Cataloging, and Classification

? Statistics and Analysis ? Tracking of progress ? Monitoring of issues ? Continuous Improvement ? Score-carding

Change Management

? Business Impact & Readiness ? IT Operations & Readiness ? Training & Awareness ? Stakeholder Management & Communication ? Defining Ownership & Accountability

? Collaboration & Information Life Cycle Tools

? Data Mastering & Sharing ? Data Architecture & Security ? Data Quality & Stewardship

Workflow ? Metadata Repository

? Communication Plan ? Mass Communication ? Individual Updates ? Mechanisms ? Training Strategy

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[ DATA AS AN ASSET ]

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pg 8

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