Quantifying the Value of Data
[Pages:30]The First Step in Data
Quantifying the Value of Data
Kelle O'Neal kelle@
415-425-9661
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Presentation Objective
? Discuss how data creates value to a company ? Quantify that value creation ? Review practical methods for communicating value
of data ? Agenda:
-- Approaches to data -- Quantifying value -- Communicating value
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pg 2
Categories of Value
? Data as an asset ? Contribution to brand effectiveness ? Improved productivity ? Decreased cost ? Reduced risk ? Increased revenue
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pg 3
[ APPROACHES TO MANAGING DATA ]
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pg 4
Enterprise Information Management
Enterprise Information Management
GOVERNANCE
Information Strategy
Business Intelligence and Performance Management
Data Management
Information Asset Management
Content Delivery
Content Management
Architecture and Technology Enablement
ORGANIZATIONAL ALIGNMENT
Provides a holistic view of data in order to manage data as a corporate asset
Proprietary and Confidential
pg 5
Enterprise Data Management
Enterprise Data Management
Ensure data is available, accurate, complete and secure
Traditional & Big Data Governance
Master Data Management
Reference Data Management
Metadata Management
Data Quality Management
Data Architecture
Data Retention/Archiving
Big Data Management
Privacy/Security
Develop and execute architectures, policies and procedures to manage the full data lifecycle
Proprietary and Confidential
pg 6
Data Governance Assessment
? Operating Model ? Arbiters & Escalation points ? Data Governance
Organization Members ? Roles and Responsibilities ? Data Ownership &
Accountability
? Vision & Mission ? Objectives & Goals ? Alignment with Corporate
Objectives ? Alignment with Business
Strategy ? Guiding Principles
? Policies & Rules ? Processes ? Controls ? Data Standards & Definitions ? Metadata, Taxonomy,
Cataloging, and Classification
? Statistics and Analysis ? Tracking of progress ? Monitoring of issues ? Continuous Improvement ? Score-carding
Change Management
? Business Impact & Readiness ? IT Operations & Readiness ? Training & Awareness ? Stakeholder Management & Communication ? Defining Ownership & Accountability
? Collaboration & Information Life Cycle Tools
? Data Mastering & Sharing ? Data Architecture & Security ? Data Quality & Stewardship
Workflow ? Metadata Repository
? Communication Plan ? Mass Communication ? Individual Updates ? Mechanisms ? Training Strategy
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pg 7
[ DATA AS AN ASSET ]
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pg 8
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