Cisco Digital Signage

Cisco Digital Signage

Simply a Better Way to Communicate

March 28th Copenhagen

Marius Holmsen ? maholmse@

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? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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Agenda

What's New Macro View of Digital Signage Market

Definition and Uses A Changing Market--Business & Technology Market Scope Customer Challenges and Requirements

Cisco Announcement

Cisco Video Strategy Product & Differentiators Go-to-Market Partnerships and Customers

Benefits/Summary

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? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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What's New--Cisco Digital Signage

A Comprehensive Solution for management, publishing and playback of digital media on networked digital displays

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? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Easy to use--simple, intuitive Web interface

Flexible--provides customers with multiple media formats, customizable screen options, and high-quality content

Integrated/Scalable-- Leverages the IP network to manage scalable digital signage networks

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Digital Signage Overview

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? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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Digital Signage Category--Defined

Compelling digital media content delivered to networked digital signage displays for targeted communications

Purposes include on-premise marketing/ advertising to customers or internal communications and training to employees

Content typically includes video, graphics, animations, streaming web or TV content, and text

Applications include retail, branch banking, healthcare, transportation, education, hospitality, sports, and entertainment

Presentation_ID

? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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