Microsoft Word - Outline for GSA Advantage Packet - Ryan



General Services Administration FEDERAL ACQUISITION SERVICE Authorized Federal Supply Service Schedule Price List

Prices Shown Herein are Net – Discounts Deducted

On‐line access to contract ordering information, terms and conditions, up‐to‐date pricing, and the option to create an electronic delivery order are available through GSA Advantage!TM, a menu‐driven database system. The INTERNET address for GSA Advantage!TM is: .

Professional Services Schedule

Industrial Group: 00CORP

Contract Number: GS-07F-273AA Contract Period: June 10, 2013 – June 9, 2018

Business Size: Other than Small

For more information on ordering from Federal Supply Schedules click on the GSA Schedules link at

Special Item Numbers (SINs):

541‐1: Advertising Services

541‐2: Public Relations Services

541‐4A: Market Research and Analysis

541‐4B: Video/Film Production

541‐5: Integrated Marketing Services

541‐1000: Other Direct Costs

The Glover Park Group, LLC



1025 F Street NW, 9th Floor

Washington, DC 20004

Tel: 202.337.080 Fax: 202.337.9137

Contract Administrator: Erin Arrison

earrison@

TABLE OF CONTENTS

Customer Information

Page 3

History and Firm Overview

Page 6

Service Offerings/Capabilities

Page 6

Labor Price List

Page 9

Labor Category Definitions

Page 10

Other Direct Costs

Service Contract Act Statement

Page 17

Page 19

CUSTOMER INFORMATION

1a. Table of Authorized/Awarded Special Item Numbers: SIN Description

541‐1/RC: Advertising Services

541‐2/RC: Public Relations Services

541‐4A/RC: Market Research and Analysis

541‐4B/RC: Video/Film Production

541‐5/RC: Integrated Marketing Services

541‐1000/RC: Other Direct Costs

1b. Lowest Priced Model Number and Price for Each SIN: N/A -Services

(Government net price based on a unit of one)

1c. Hourly Rates: Please see attached Authorized Price List.

2. Maximum Order*: $1 million per SIN and $1 million per order

*If the best value selection places your order over the Maximum Order identified in this catalog/pricelist, you have an opportunity to obtain a better schedule contract price. Before placing your order, contact the aforementioned contactor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404.

3. Minimum Order: $100.00

4. Geographic Coverage (Delivery Area): Domestic, 50 states, Washington, D.C., Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities

5. Point(s) of Production: N/A

6. Discount from List Prices: GSA Prices awarded under this contract and shown in the price tables in this catalog are Net. Negotiated discount has been applied and the IFF has been added.

7. Quantity Discounts: None.

8. Prompt Payment Terms: Net 30 days.

9a. Government Purchase Cards must be accepted at or below the micro‐purchase threshold

9b. Government Purchase Cards above the micro‐purchase threshold: Contact contractor.

10. Foreign Items: None.

11a. Time of Delivery: N/A

11b. Expedited Delivery: Contact Contractor’s representative. As specified on agency task order and mutually agreed

11c. Overnight and Two‐Day Delivery: Contract the Contractor for rates.

11d. Urgent Requirements: Customers are encouraged to contact the Contractor for the purpose of requesting accelerated delivery.

12. F.O.B. point(s): Destination

13a. Ordering Address: Same as Contractor

13b. Ordering Procedures: The ordering procedures for supplies and services, information on Blanket

Purchase Agreements (BPAs) can be found in FAR 8.405‐3 on the GSA/FSS Schedule homepage.

14. Payment Addresses are as Follows: Should the ordering agency wish to use Electronic Fund Transfer (EFT) payment, the ordering agency should contact Irene Southerland in our accounts receivable department for routing instructions.

Ms. Southerland can be reached at (202) 337‐0808; ISoutherland@

Should EFT not be available, the remittance address for payments by check is as follows:

|Delivery via U.S. Postal Service |Delivery via overnight courier services |

|Pay to |The Glover Park Group, LLC |Pay to |The Glover Park Group, LLC |

|Address |WPP ‐ The Glover Park Group, LLC |Address |WPP ‐ The Glover Park Group, LLC ‐ Lockbox #9962 |

| |Lockbox #9962 | |Wells Fargo Bank MAC Y1372‐045 |

| |PO Box 8500 | |401 Market Street |

| |Philadelphia, PA 19178‐9962 | |Philadelphia, PA 19106 |

| | |Note |Please indicate “Lockbox Services” in the reference |

| | | |section of the air bill. |

15. Warranty Provision: N/A

16. Export Packing Charges: N/A

17. Terms and Conditions of Government Purchase Card Acceptance: Purchases above the micro‐

purchase threshold: contact the contractor.

18. Terms and Conditions of Rental, Maintenance, and Repair: N/A

19. Terms and Conditions of Installation: N/A

20. Terms and Conditions of Repair Parts Indicating Date of Parts Price Lists and Any Discounts from List Prices: N/A

20a. Terms and Conditions for Any Other Services: N/A

21. List of Service and Distribution Points: N/A

22. List of Participating Dealers: N/A

23. Preventive Maintenance: N/A

24a. Environmental Attributes: N/A

24b. Section 508 Compliance for EIT: as applicable

25. Data Universal Numbering System (DUNS) Number: 039850271

26. Notification regarding registration in System for Award Management (SAM) Database:

GPG has an active registration in SAM. Current expiration date is July 30, 2014; Cage Code:

6KWE7

ABOUT GPG

HISTORY & OVERVIEW

When we formed The Glover Park Group in 2001, we wanted to make our mark by redefining upwards what a strategic communications firm could be. We made a simple vow: We would be different. For us, different means a few simple but important ideas:

• Creative, disruptive thinking: We hire the brightest people we know from the widest range of backgrounds: advertising agencies, PR firms, corporations, non‐profits, think tanks, government and political campaigns, news organizations, and galvanize them with the opportunity to think big and to think better.

• Solutions not services: We avoid the structural silos that limit most firms and use multi‐discipline teams to deliver fully integrated solutions to meet our clients’ challenges.

• Real time help in a fast moving world: We take the focus and execution of great political campaigns and make it the genetic code for our firm. We commit ourselves to delivering real time responses to changing conditions.

• Deep insights and senior counsel: Substantive expertise and research forms the core of all of our work, and our senior talent is involved in all of our accounts.

CAPABILITIES

• Public Affairs and Issue Management: GPG's Public Affairs team helps organizations navigate the world of politics and policy. We partner with our clients to provide strategic counsel on how to define policy priorities and positions, develop crisp research‐driven messages, produce

impactful materials and finally drive the message out through earned media, stakeholder outreach, innovative use of digital and media tools, and live events.

• Government Affairs and Legislative Strategy: Success in public policy requires understanding decision makers. GPG's Government Affairs group helps clients develop legislative and regulatory strategies, establish relationships with policymakers, and position your organization not just as interest groups advocating for a preferred policy, but as a resource who can actually work with policymakers to achieve the right outcomes.

• Reputation Management, Corporate Positioning and Brand Development: In today’s environment, brand and reputation are inextricably linked with any organization’s success. GPG

helps organizations establish clear positioning strategies based on deep insights into their stakeholders’ priorities. We then apply those insights to blueprints for reputational advertising, corporate marketing, logo and naming projects, and internal brand communications. Tactics in support of these campaigns include message development, digital media strategies, strategic advertising creation, placement and optimization and coalition management.

• Media Relations: Succeeding in a fractured media environment requires understanding what drives reporters, editors and bloggers to cover stories. GPG’s team of professionals worked in media, positioning us to help clients develop strategies to win the attention of those who cover them. We maximize every media opportunity with message and public speaking training, speechwriting, opinion piece writing and placement, and editorial board outreach.

• Crisis Communications: Our team has taken the focus and cool‐head required in political campaigns and made it part of the firm’s DNA. When a client faces a crisis – from a product recall, to litigation, to activist attacks – we strive to be a resource, helping drive fast, thoughtful decision making, tight internal coordination and precise execution.

• Opinion Research: GPG's Research group provides the foundation for message development and ongoing insights for clients through a suite of industry‐leading research methods including national, regional and local polling, web‐based surveys, online and in‐person focus groups,

highly targeted, in‐depth interviews with key decision makers, dial/keypad testing and mall intercepts. The Research group provides clarity, strategic direction and creative input to keep clients relevant, effective and successful.

• Corporate Communications and Brand PR: Our team develops and drives ongoing, programmatic

campaigns for corporations and non‐profit organizations designed to advance reputations, build brands and attract customers. Working with corporate communications and product marketing departments, we create and execute large‐scale, strategic, integrated communications campaigns involving earned, owned and paid media, with a special expertise in companies and regulated industries.

• Complex Corporate Communications: GPG's Complex Communications practice is a strategic partner for organizations navigating the most challenging moments, from intense B2B and labor negotiations to high‐stakes litigation to corporate restructurings and change initiatives. Our team includes experts in media relations, strategic HR, policy and law, and campaign management. Together, we build tightly coordinated campaigns that reach employees,

customers, regulators, investors and other stakeholders, mitigating risks and grabbing opportunities that accompany complex corporate events.

• Creative Services: Our Creative Services group offers a unique combination of left‐ and right‐ brained approaches to advertising and marketing campaigns that reposition and rebrand companies and organizations; raise awareness of policy issues; and move consumer and voter behavior toward specific action. We offer a full spectrum of creative including, advertising, branding, website development, infographics and other digital design, video editing, report layout/design, printing, and anything else requiring a “look and feel”.

LABOR PRICE LIST

| | |

|Labor Category |GSA Hourly Rate, including IFF* |

|Managing Director A |$445.54 |

|Managing Director B |$402.62 |

|Senior Vice President |$325.44 |

|Vice President |$283.53 |

|Account Financial Manager |$328.06 |

|Director |$238.59 |

|Associate Media Director |$316.88 |

|Senior Associate |$152.34 |

|Associate |$119.29 |

|Assistant |$73.75 |

|Snr Web & Interactive Technologist |$283.53 |

|Creative Services Manager |$227.41 |

|Executive Producer |$268.01 |

|Senior Copywriter |$268.01 |

|Senior Art Director |$268.01 |

|Art Director |$216.62 |

|Video Editor |$171.28 |

|Designer |$191.44 |

|Producer |$191.44 |

|Web Development |$141.06 |

*All prices are inclusive of a 0.75% Industrial Funding Fee (IFF) as directed by the GSA

LABOR CATEGORY DEFINITIONS

For all labor categories, the following substitutions may be used for education or experience requirements:

|Experience Substitutions | |

|High school Diploma + 4 years additional experience |= |Bachelor’s Degree |

|Associate’s Degree + 2 years additional experience |= |Bachelor’s Degree |

|Bachelor’s Degree + 2 years additional experience |= |Master’s Degree |

Education Substitutions

A Master’s Degree may be substituted for two years of required experience with a Bachelor’s Degree. A Bachelor’s Degree may be substituted for four years of required experience with a H.S. Diploma.

An Associate’s degree may be substituted for two years of required experience with a H.S. Diploma.

Title: Managing Director A

Functional

Duties/Responsibilities:

Manages overall internal/external operations and guides strategic direction for the firm. Has deep professional background and significant high profile experience. Serves as a thought leader and is consistently sought after for expertise in their field. Provides counsel to executive‐level and company officers on highly confidential and complex client matters. The MD A ensures that quality of product is maintained within their practice area and that clients are satisfied with the services provided.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 20 years in the communications, policy or related field

Title: Managing Director B

Functional

Duties/Responsibilities:

Provides leadership across multiple account teams and divisions, often with a specific area of expertise, solving the most difficult problems and issues. Advises executive‐level and company officers on complex communications strategies and issues, including advertising, market research, and integrated communications, and draws on resources from across the firm to serve large and complex accounts.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 10 years in communications, policy or related field

Title: Senior Vice President

Functional

Duties/Responsibilities:

Designs client team structure and oversees account management activities, providing executive‐level strategic communications counsel. Creates comprehensive communications strategy and solutions and presents to senior client groups regularly.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 10 years in the communications field

Title: Vice President

Functional

Duties/Responsibilities:

Serves as team lead overseeing multiple mid‐sized accounts or managing single teams on multiple accounts. Designs and manages client budget and work plans. Creates and executes successful full‐ scale communications campaigns, including media strategy and plans, leads in oral presentations and delivery of strategies, and interacts on a daily basis with members of the media. Maintains established media contacts, communicates evolving policy and political issues relevant to clients, and has expertise in all aspects of strategic communications, message development, message delivery and media work.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 8 years in the communications field

Title: Account Financial Manager

Functional

Duties/Responsibilities:

Account Financial Manager

Serves as a liaison with account management staff, clients, and vendors. Approves invoicing of projects and fee, ensures contract compliance, and monitors project costing. Responsible for cost compilation and reconciliation against budgets. Monitors and reports on project financial status, maintains accounting files and provides financial analysis support as needed.

Minimum Education Level: Bachelor’s Degree; Master’s in Business Administration a plus

Certifications: CPA preferred

Minimum Experience: 5 years in an accounting or financial analysis position

Title: Associate Media Director

Functional

Duties/Responsibilities:

Assists in strategic planning to develop media buys consistent with goals of account/campaign. Works with client and account teams to determine mix of advertising types to use for campaigns. Creates and implements a plan to meet media objectives within established budget. Conduct media analyses to provide clients with the most up‐to‐date information.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 5 years an accounting or financial analysis position

Title: Director

Functional

Duties/Responsibilities:

Serves as day‐to‐day, client‐facing leads for multiple small to mid‐ sized accounts and project manage larger accounts, including work‐ plans, monitoring of account budgets and needs. Crafts and delivers communication plans, messaging and related collateral materials; writes advanced‐level feature articles and releases, simplifying complex legislative, regulatory, and legal or other general issues, and interacts regularly with members of the media.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 6 years in the communications field

Title: Senior Associate

Functional

Duties/Responsibilities:

Senior Associate

Acts as the project coordinator/manager on small and mid‐sized accounts, supporting the activities of the account leads. Develops critical client deliverables including presentations, strategy memos and related collateral materials, generates media outreach strategies and pitches stories on a regular basis, and provides analysis of news and trends to clients.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 3 years in a communications‐related position

Title: Associate

Functional

Duties/Responsibilities:

Provides substantive client service support for account teams. Drafts basic client deliverables (pitch notes, memos, digital media offerings, etc.), supports media plan execution, builds client activity reports, and coordinates research and formatting for larger‐scale strategy documents. Assists with project management, budgets, and coordination of advertising pre‐ and post‐production.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 2 years in a communications‐related position

Title: Assistant

Functional

Duties/Responsibilities:

Provides administrative and substantive support for account teams. Researches market/media trends, develops media lists, assists with media pitching efforts, and provides general administrative and logistical coordination for client teams and individuals.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: Previous experience in a professional work environment preferred

Title: Senior Web and Interactive Technologist

Functional

Duties/Responsibilities:

Responsible for the strategic development of digital, web, online, and interactive technologies. Provides media and technology solutions to clients throughout the corporate and public domains, and oversees the design and architecture of information and software development.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 8 years in web development and design

Title: Creative Services Manager

Functional

Duties/Responsibilities:

Provides support in all aspects of the creative and production processes, including multi‐media advertising in support of advocacy and reputation campaigns. Responsible for project management, budgets, talent casting, coordination of pre‐ and post‐production for television, print, radio, online and outdoor advertising.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 4 years in account coordination/management

Title: Executive Producer

Functional

Duties/Responsibilities:

Senior‐level Producers play a crucial role in the creative and financial aspects of production. Ensures that a project runs smoothly throughout the entire production process. Leads creative development, budgeting and selecting/hiring teams for each job. Responsible for the overall quality control of every project. Has overall responsibility to the client for the successful financing and creative vision. During production, Executive Producers are involved in all aspects including scripting, casting, and crewing and often work on a number of projects simultaneously.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 10 years in any one of a variety of roles, such as producer, writer, director or script editor; must have the hands‐on experience of producing.

Title: Senior Copywriter

Functional

Duties/Responsibilities:

Develops concepts and writes copy/text for a variety of advertising and marketing campaigns as well as any other promotional materials. Assignments vary widely but may include advertisements, web copy, audio scripts, annual reports, executive bylines and speeches, direct mailers, catalogs, departmental handbooks, and sales scripts. Responsible for managing other copywriters.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 7 years as copywriter in advertising or communications position

Title: Senior Art Director

Functional

Duties/Responsibilities:

Oversees the work of Art Directors and play a lead role in the conceptualization and creative development of design projects. Responsible for conceptualizing visual solutions for marketing and promotional pieces, including print, online, mobile, television, collateral materials, and corporate publications. Has a design background, proficiency with the entire Creative Suite of applications, and is able to export documents according to the specific specifications of each project.

Minimum Education Level: Associate’s Degree

Minimum Experience: 8 years in advertising industry; design background

Title: Art Director

Functional

Duties/Responsibilities:

Oversees the work of Art Directors and play a lead role in the conceptualization and creative development of all design projects. Collaborates with Copywriters, other Art Directors, Producers and account teams to develop concepts and visual solutions for marketing and promotional pieces, including print, online, mobile, television, collateral materials, and corporate publications. Has a design background, proficiency with the entire Creative Suite of applications, and is able to export documents according to the specific specifications of each project.

Minimum Education Level: Associate’s Degree

Minimum Experience: 5 years in advertising industry; design background

Title: Video Editor

Functional

Duties/Responsibilities:

Works with the advertising team and account teams to bring conceptual ideas to a visual medium. Creates and edits video proposals and commercials for a variety of marketing and advertising campaigns.

Minimum Education Level: Associate’s Degree

Minimum Experience: 3 years of video editing

Title: Designer

Functional

Duties/Responsibilities:

Provides graphics design support to account teams across entire firm. Assists in the development of graphic design products, including marketing and promotional materials, logos, collateral, and print advertisements. Highly proficient in the most recent software programs.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 3 years

Title: Producer

Functional

Duties/Responsibilities:

Serves as day‐to‐day project manager for multiple accounts and provides additional support for the Executive Producer. Develops budget, manages project schedules, manages vendors, and works with client and account teams to ensure the creative deliverables are correct and on‐message with the issues at hand.

Minimum Education Level: Bachelor’s Degree

Minimum Experience: 8 years in production

Title: Web Developer

Functional

Duties/Responsibilities:

Minimum Education Level:

Minimum Experience:

Collaborates with other members of the creative services and account team to create web sites, web applications and technologies for a variety of advertising and marketing campaigns. Translates the needs of the client into an effective web based platform.

Associate’s Degree

3 years of web development experience

OTHER DIRECT COSTS

*All prices are inclusive of a 0.75% Industrial Funding Fee (IFF) as directed by the GSA

** GPG Note: All research costs dependent on audience specificity, length of time, location and size of market and remote viewing options. Quantitative research does not include questionnaire development, survey preparation, project management and analysis. Qualitative research (i.e., focus group facility fees) do not include discussion guide development, focus group preparation, project management and analysis.

| |CEILING PRICE/RATE OFFERED TO GSA |

| |(including IFF) |

| | |

|SUPPORT PRODUCT/ LABOR (ODCs) | |

| |

| | |

|Social Media Monitoring & Analytics licensing tool |$ 0.02 |

| | |

|Wikipedia Engagement |$ 176.32 |

| | |

|Co‐Op Satellite Media Tour with First Spot Placement |$ 16,120.91 |

| | |

|News Search & Monitoring |$ 2.17 |

| | |

|Satellite Media Tour ‐ Non Local, First Unit |$ 16,624.69 |

| | |

|Satellite Media Tour ‐ Local, First Unit |$ 14,609.57 |

| | |

|Satellite Media tour ‐ Each Additional Hour |$ 6,045.34 |

| | |

|Audio News Release Production & Distribution package: Up to 1 minute |$ 5,541.56 |

| | |

|Press release ‐ US National Headline |$ 745.59 |

| | |

|Studio Rental for Media Training |$ 549.12 |

| | |

|Teleconference calls |$ 0.05 |

| | |

|Facilities support/HVAC |$ 50.38 |

| |

|MEDIA BUY |

| | |

|Media Buy Campaign ‐ total spend above $15 million (volume discount) |6.05% |

| | |

|Media Buy Campaign ‐ up to $15 million spend |6.55% |

| | |

|Politico Digital Sponsorship Ad |$ 18,216.62 |

| | |

|Twitter Promoted Account |$ 17,078.09 |

| |

|RESEARCH |

|Remote Viewing Fees |$ 1,002.52 |

|Research: Qualitative focus groups include the cost for one set of two focus | |

|group in English including recruitment, incentives, facility rental and | |

|transcription. |$ 7,649.62 |

|Research: Quantitative phone surveys includes targeted surveys of select audience, programming, | |

|survey fieldwork & data tabulation. National 15 minute online survey with N=1003 investors | |

| | |

| |$ 29,269.52 |

|Focus Group Transcription |$ 2.77 |

| | |

|Poll Database |$ 3.02 |

|Research: Quantitative online surveys include targeted surveys of select | |

|audiences, including programming, survey fieldwork and data tabulation. | |

|17‐18 minute online survey with N=1000 U.S. likely voters |$ 22,569.27 |

| |

|CREATIVE SERVICES |

| | |

|Rectangular or square stickers ‐ size 4” x 4” or smaller, up to 375; includes printing, does not| |

|include delivery |$ 35.26 |

| | |

|Website hosting: includes off‐site secure website hosting ‐ annual billing |$ 100.76 |

| | |

|Professional proofreading |$ 60.45 |

| | |

|Audio mix/sound design ‐ includes professional audio mix for videos |$ 226.70 |

| | |

|18” x 24” full‐color foam core podium sign with adhesive backing ‐ includes printing, and | |

|delivery to GPG office |$ 65.49 |

| | |

|Reusable scrim laminate hanging backdrop banner 10’ x 8’ ‐ includes | |

|printing, option of pole pockets or grommet holes for hanging purposes, and delivery to GPG | |

|office |$ 1,506.30 |

| | |

|Language Translation for Website |$ 151.13 |

| | |

|Quicktime HD video digitization and FTP file transmission |$ 403.02 |

| | |

|URL purchase ‐ includes one domain name for one year, as well as one year of additional privacy | |

|services |$ 38.29 |

|Half‐day studio rental for filming, including two‐person video/audio crew | |

|and teleprompter operator; does not include video transfer or expenses such | |

|as parking, shipping or tapes |$ 1,057.93 |

|Full‐day studio rental for filming, including two‐person video/audio crew and | |

|teleprompter operator ‐ does not include video transfer or expenses such as | |

|parking, shipping or tapes |$ 1,662.47 |

|24” x 36” full‐color foam core poster ‐ includes printing, does not include delivery costs | |

| |$ 167.76 |

|Time coded transcription ‐ 24 hours |$ 6.05 |

|Time coded transcription Rush |$ 8.06 |

The Service Contract Act (SCA) is applicable to this contract and as it applies to the entire 00CORP Professional Services Schedule and all services provided. While no specific labor categories have been identified as being subject to SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29CRF 5413.300), this contract still maintains the provisions and protections for SCA eligible labor categories. If and/or when the Contractor adds SCA labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish a SCA matrix identifying the GSA labor category titles, the occupational code, SCA labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract

-----------------------

1

19

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download