STRATEGIC MANAGEMENT AND BUSINESS POLICY PART …
? Alfonso VARGAS S?NCHEZ
SSTTRRAATTEEGGIICC MMAANNAAGGEEMMEENNTT AANNDD BBUUSSIINNEESSSS PPOOLLIICCYY ------
PPAARRTT IIII:: SSTTRRAATTEEGGIICC AANNAALLYYSSIISS THEME 2:
STRATEGIC THINKING
1
THE CONTINGENCIAL SENSE OF THE STRATEGY
AGE
MASS PRODUCTION
MARKETING
POST-INDUSTRIAL
ENVIRONMENT STRATEGY
-Stable -Homogenous -Not hostile
-Product/Market -Price -Costs -Growth (expansion)
-Stable -Heterogeneous -Little hostile
-Product/Market (differentiation)
-Growth (diversification)
-Dynamic -Heterogeneous -Hostile
-Product/Market (specialization)
-Flexibility
-Innovation
2
STRATEGIC THINKING: Mental model or cognitive structure that must condition how the organization reflects on its business project; that is to say, on why it deserves to exist, what it wants to be and to do.
VVIISSIIOONN
AACCTTIIOONN
Model of Strategic Thinking
OOBBJJEECCTTIIVVEESS
MMIISSSSIIOONN
3
THE STRATEGIC THINKING
(3) HOW DO WE GET THERE? HOW MUST
WE CHANGE?
OOBBJJEECCTTIIVVEESS &&AACCTTIIOONN
(2)
WHERE DO WE WANT TO GO?
WHAT DO WE WANT TO BE?
(1) WHERE ARE WE? WHAT ARE WE?
MMIISSSSIIOONN
VVIISSIIOONN
4
MISSION (concept)
It expresses the essential characteristics of the organization, the reasons for its existence, the nature of its business, the groups who are served by the company (its corporate responsibilities), and the principles/values under which it operates. It becomes the definition of the company, the declaration of its corporate identity. It is the reference for defining the scope of the company's business (its product-market strategy - its strategic business units - or its basic strategy).
5
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- strategy implementation key factors challenges and solutions
- a practical guide to strategic planning in higher education
- the impact of strategic human resource
- part i strategic management mu
- strategic management and business policy part
- edu
- financial and strategic management
- strategic sourcing a step by step practical model adobe
- strategic management theory and application diversus
- business policy and strategic management dphu
Related searches
- strategic management questions and answers
- strategic management questions and ans
- financial management and strategic planning
- strategic management test and answers
- innovation and strategic management articles
- innovation and strategic management planning
- strategic planning and management pdf
- strategic management and innovation
- strategic management business articles
- strategic management and planning
- strategic management in business definition
- business strategic management case study