Eaton Electrical Sector Online Sales Policy

[Pages:2]Eaton Electrical Sector Online Sales Policy Effective: September 16, 2019

POLICY BACKGROUND All U.S. Based divisions of Eaton's Electrical Sector ("Eaton") have adopted this Online Sales Policy ("Policy") as an important step in supporting the changing environment in which Eaton and its Distributors, Dealers, or Retailers conduct business. This Policy is critical to preserve and protect the value of the Eaton brand while ensuring its customers get the best and most accurate information about Eaton products. This Policy is subject to change at any time by Eaton, in its sole discretion.

"Eaton" refers to the following groups and business divisions:

1. Electrical Products Group a. B-Line Division b. Circuit and Protection Division: i. Power Components Division ii. Industrial Controls Division iii. Bussmann Division c. Crouse-Hinds Division d. Energy Automation Solutions Division e. Residential and Wiring Devices Division

2. Electrical Systems and Services Group a. Commercial Distribution Products and Assemblies Division b. Electrical Engineering Services and Systems Division c. Power Distribution and Control Assemblies Division d. Power Quality Division e. Power Systems Division

POLICY APPLICATION 1. This Policy applies to all purchasers of Eaton products who buy directly from Eaton as "Distributors" and who now or hereafter sell Eaton products online in the United States. Distributors are required to abide by this Policy.

2. This Policy applies to online marketing and sales activities only. A Distributor currently operating under other Eaton channel policies should continue to abide by such preexisting policies in addition to this Policy.

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Effective: September 16, 2019

A. Online Sales Eaton products may be marketed and sold to businesses and consumers via an online transaction provided the following requirements are maintained by Distributors:

1. Adhere to Eaton's Internet Minimum Advertised Price (IMAP) policies (applies to select Eaton products); See ;

2. Include Eaton product number, description, features and specifications;

3. Display only up-to-date product information and materials regarding Eaton products on websites;

4. Utilize and maintain Eaton brand and visual standards, trademarks, and intellectual property according to the brand standards guidelines (available at my.);

5. Do not use any Eaton brand name in a root URL;

6. Designate on Distributor website the website owner/operator; Distributor website may not be referenced as Eaton/Eaton owned or operated;

7. Utilize a destination URL bringing consumers to a page containing relevant Eaton products when using online advertising (i.e. banner ads, pay-per-click, etc.) which include any Eaton brand name(s) in the advertisement;

8. The sale of Products to or through auction websites or online marketplaces, either directly or under an alias, without prior written permission from Eaton is strictly prohibited; and

9. Online Distributor are to sell Products only to end-user customers, contractors and OEMs. The sale of Products by Distributor to other distributors (whether Eaton authorized or not), brokers or any other reseller without prior written permission from Eaton is strictly prohibited.

Eaton may also provide a Manufacturer's Suggested Retail Price (MSRP) for select products as a service to our Distributors.

POLICY VIOLATIONS Eaton will monitor the practices of the Distributors with respect to this Policy.

If Eaton discovers that a Distributor is not acting in accordance with this Policy, we reserve the right to take action. Such action may include: withholding cooperative advertising or marketing funds, terminating the Distributor as a seller of the item or items being sold or marketed in violation of this Policy, or ceasing to do business altogether with the Distributor. Such a decision will be made by Eaton in its sole discretion.

EATON SALES POLICY ADMINISTRATOR

The Eaton Electrical Sector Internet Sales Policy Administrator is the only Eaton representative authorized to answer questions regarding this Policy. Any comments or questions you may have regarding this Policy or its implementation or enforcement should be directed to the Eaton Sales Policy Administrator at

ElectricalInternetCompliance@.

Eaton Electrical Sector Online Sales Policy

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