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Catalog March 2014

Your guide to new products, special savings and closeout deals.

30% Off

15% Off

Frontier?

Bulk Personal Care

page 6

page 35

30% Off

Seventh Generation?

A powerful clean in one easy step! Save on Seventh Generation Natural Dish products with no phosphates, chlorine or synthetic fragrances.

page 35

25% Off

ManukaGuard?

Nutralize is an effective NATURAL SOLUTION for those consumers suffering from sour stomach, reflux and chronic heartburn.

page 26

20% Off GladRags?

Since 1993, women have chosen the comfort and eco-simplicity of GladRags washable cloth menstrual pads. This month, try the

GladRags pantyliners for 20% off and experience the difference yourself! GladRags Pantyliners are perfect for light days, every day, back up for a menstrual cup, and even those leaks when you sneeze. You'll never go back to

tampons or pads again!

page 20

25% Off

Earth Friendly Products?

Ultra Dishmate

A powerful hand dish washing product that is naturally hard on grease and not your skin.

page 16

Order toll-free 1-800-669-3275

Monday-Friday 7am-6pm CST

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Introducing...

Organic Vanilla Flavoring*

NON-ALCOHOLIC

made with oleoresin**

FLAVOR P ROFI LE: Rich, floral, fruity, sweetness-enhancing

I NGREDI EN TS: Organic glycerine, organic vanilla bean extractives in water

HOW TO USE: Use in place of vanilla extract. Ideal for frostings, cookies, cakes, and other baking applications.

P O I N T O F D I F F EREN C E: Same great flavor as extract, without the added alcohol.

ORIGIN: Flavoring is derived exclusively from the Madagascar (off the coast of South Africa) vanilla bean.

New! Vanilla Flavoring

Item # Product Name

19492 Vanilla Flavoring ORGANIC

19498 Vanilla Flavoring ORGANIC

Wt./fl.oz.

2.0

4.0

Price

SRP

3.92 5.59

6.79 9.69

* contains less than 0.5% alcohol by volume. ** our flavoring is made with oleoresin ? the pure and natural concentration of all the complex aroma and flavor essences of fully cured vanilla beans

Member NEWS

FrontierTM Specials

March 2014 SALE CATALOG

Prices in this catalog are good through March 31, 2014

Dear Valued Customer,

We're just a phone call away!

Just call our toll-free number, 1-800-669-3275, Monday through Friday, 7am to 6pm Central Time. Our friendly Service Specialists are waiting to take your order or answer any questions you have. Please be sure to have the item number and quantity of each item ready when you call.

You can also fax your order toll-free by dialing 1-800-717-4372. All orders received before 6pm Central Time will be shipped the following day.

Sincerely, Lynette Baetsle Customer Service Manager

Table of Contents

Member NEWS.................................................................. 4 FrontierTM Specials............................................................ 6 March Specials................................................................12 March New Products.....................................................40 New Products..................................................................46 Closeouts..........................................................................58

? Over 10,000 natural products ? Next-day nationwide shipping ? Free shipping on orders $250 or more

? Online ordering ? No minimum order

? Eaches sold ? Customer service driven co-op

This catalog was printed on 100% post consumer waste recycled paper.

March Specials

March New Products

New Products

Closeouts

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Member NEWS

Member NEWS

FrontierTM Specials

March Specials

Frontier Vanilla Flavors and Extracts Are Non-GMO Verified

Frontier is now offering high-quality Non-GMO verified Vanilla Flavors and Extracts sourced from Madagascar. The new labels will include the Non-GMO Project Verified seal on the front panel -- the first vanillas to do so. (Net weights, case quantity and case size remain unchanged. Products have new UPCs, and the new Vanilla Flavorings are now certified organic as well.)

According to the Non-GMO Project, there are currently over 14,000 verified products in the marketplace with annual sales of about $5 billion. And they are growing more than 60% annually.

Additionally, 19% of shoppers look for Non-GMO verification when shopping for foods and beverages, and a full third of them say that one of the main reasons they buy organic is to avoid GMOs, according to The Hartman Group. The increasing consumer awareness of GMOs has been highlighted by the highly publicized Whole Foods requirement for GMO labeling and General Mills eliminating GMOs in Cheerios.

The organic vanilla beans used for our Non-GMO verified Vanilla Flavors and Extracts are sourced from our Well Earth partner in Madagascar. Frontier recently helped dig 49 wells in the small farming villages where our vanilla grows and brought clean water to 25,000 people.

Aura Cacia Sourcing Trip Set

Like their spice counterparts, Aura Cacia's sourcing team travels the world to visit and develop sustainable sourcing partners and to find opportunities to improve our sourcing communities.

This May the Aura Cacia team will visit Morocco where we source our organic neroli and rosemary essential oils, argan oil -- which we get from a women's cooperative that provides its members good jobs in a country where job opportunities for women are scarce -- and our wild-crafted wild chamomile. (The Moroccan government has strict regulations wild-crafting to protect the long-term sustainability of its wild-crafted botanicals.) On the way back, the team will drop by our rose supplier in Bulgaria for the rose harvest.

In addition to visiting fields and facilities, the team will be looking for potential community projects for the Aura Cacia 1% fund to support. The recently created fund is growing and the Aura Cacia staff is working with suppliers to find the best way to apply our donations to help grower communities.

My Shelves Makes Re-ordering Easier

We have added a new, customizable feature to the wholesale website that keeps all your frequently ordered items in one spot for easy re-ordering.

To use My Shelves, simply place items you routinely order on up to three virtual shelves. (You can add them from your order history or when you order). On future orders, go to the My Shelves page, fill in the quantities of any items there you want to order, and those items will be automatically added to your order. Then finish shopping for any additional items not on My Shelves and check out.

You can easily add items to My Shelves anytime you're on the site. It's also a snap to move items from one shelf to another, or remove them from the shelves entirely.

My Shelves is a real timesaver!

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Follow Us! Order by phone 1-800-669-3275 M-F 7am-6pm CST fax 1-800-717-4372

March New Products

New Products

Closeouts

Member NEWS

Member NEWS

Come Visit us at EXPO West!

Stop by and see us at the Natural Products Expo West in the Anaheim Convention Center March 7-9, if you're out that way.

We'd love to see you at the Frontier? and Simply Organic? booth #3835. We have some exciting new products to show you, including new Frontier Bulk Gourmet Salts and Frontier's Non-GMO Verified Vanilla Extracts and Flavors, plus the new Simply Organic Non-alcoholic Vanilla Flavor.

Join us at the Aura Cacia? booth #3734 to sample and learn about our exciting new Organic Milk and Oat Lotions. It's a perfect time to take advantage of our special show deals! Stop by our Frontier Direct booth #3831 and see the other great brands that we offer to our direct wholesale customers. We'll also have show specials and products on display. It's a great way for us to meet members and get feedback on how to better serve you.

FrontierTM Specials

March Specials

March New Products

New Products

New Role for Tea?

The Sterling-Rice Group (SRG), a food-savvy communications group in Boulder, Colorado, has predicted the top ten food trends for 2014. Trend #2, "Tea Leaves the Cup," envisages an expanded culinary role for tea. SRG predicts tea will move beyond being a beverage to also become an ingredient in a variety of foods: "Black, green, and other leafy brews will stretch into dinner, desserts, and more, as chefs and product developers experiment with tea's natural, earthy tastes and ways to bring flavorful twists to foods."

The Gluten-Free Marketplace

Carol Fenster, PhD, author of the newly re-released Gluten-Free 101, speculated on the future of gluten-free foods in an interview last month on Delicious Living Blog.

Fenster feels the gluten-free market will continue to grow. She says the rate of celiac is increasing, and she points out that in response to most diagnoses, a whole family will convert to gluten-free in order to avoid cooking separate meals. A trend supported by increasingly good tasting choices of gluten-free foods.

The growing number of people who need gluten-free foods are supplemented by many more who buy them because they're fashionable, because someone in their family eats gluten free and because the tasty new choices allow all-inclusive fare without a taste sacrifice.

Fenster says manufacturers and retailers need to distinguish the gluten-free trend -- which is based on real medical needs -- from a mere fad. Many people eating gluten-free are doing so because we they have to due to their medical condition, not to be fashionable. Responding to that seriously -- realizing that for a celiac, food is actually medicine -- is a key to serving the market.

The final point Fenster makes is that the need is for good, healthy food -- not gluten-free junk food. "Some of us are disheartened when we see gluten-free cookies or ultrasweet candies," she says. "We need good food that keeps us healthy, not just a gluten-free substitute."

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